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Analysis of the debates of the candidates in the 2nd round of direct presidential election in the Czech Republic in the context of the political campaign
Rozsypal, Michael ; Mlejnek, Josef (advisor) ; Švec, Kamil (referee)
This diploma thesis analyses the debates of the two candidates who passed to the second round of the Czech direct presidential election in 2013. Primarily focuses on the debates in the public service media - Czech Television and Czech Radio. To put into context the whole campaign will briefly examine the debates on commercial TV stations as well. The thesis applies content analysis as the methodology. It measures how often both candidates (Miloš Zeman and Karel Schwarzenberg) mentioned their officially declared programme theses in a total of six debates on television and radio. The campaign is also presented more broadly in order to put the analysis into a wider context. Only programmes officially designated will be considered for the analysis so as to secure its accuracy. A quantitative analysis of the content will be applied in order to measure the frequency of programme theses in the debates researched. The principal goal of the thesis is to confirm or disconfirm the hypothesis that programme theses do not play such an important role in a political campaign in general, nor in candidate debates. I focus on the aspect of how different debates were and in which type of media presidential candidates presented the higher number of their programme theses.
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Populism in political communication of political movement Úsvit přímé demokracie Tomia Okamury
Janáková, Barbora ; Křeček, Jan (advisor) ; Vochocová, Lenka (referee)
The main goal of this master's thesis, which is written in the form of content analysis, is to elaborate political communication of the Dawn of Direct Democracy of Tomio Okamura movement which is led by Tomio Okamura. More specifically, the aim of this academic work is to find populist elements in its discourse. In the theoretical part the concept of populism is defined. Also, different interpretations of populism are mentioned, namely, populism as ‚thin- centred ideology' or for example the style of political communication. Moreover, in the theoretical part the origin of populism is briefly discussed. Als, the features of populism, which are determined for this master's thesis are explained. The concept of populism is also examined with Jan Charvát, a political sicentist. Furthermore, the concept of political communication with the focus on political online communication is explained. During the interview the spokesman of the Dawn of Direct Democracy of Tomio Okamura movement Jan Zilvar explains how political online communication of the party functions. In the practical part, the methodology which was used during the collection and subsequent processing of source is mentioned - i.e. quantitative content analysis. Subsequently, the master's thesis briefly summarizes the source: the blog of Tomio...
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NATO and it's communication activities, case study of the Czech republic
Prchlík, Václav ; Shavit, Anna (advisor) ; Klimeš, David (referee)
This bachelor thesis named NATO and its communication activities, case study of the Czech republic is dedicated to the issues of public awareness about security political topics concerning the Czech republic. The theoretical part defines terms political and institutional communication. The North Atlantic Treaty Organization is presented subsequently, emphasising its main function, activities and relationship to the Czech Republic. Main communication channels of NATO in the Czech republic are stressed in the practical part of this bachelor thesis and priority communication topics and target groups of NATO's communication activities are defined. I describe both the global and local information platforms, including web and Facebook pages, information centre and special events dedicated to NATO. In the final part of this thesis, I analyse the content of chosen communication channels, paying attention to those priority communicational topics.
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Medial image of candidates for president in second round of elections
Müllerová, Alexandra ; Teplá, Jana (advisor) ; Strejcová, Anna (referee)
The aim of this bachelor thesis is Media image of the candidates for president in the second round of elections, which were held in the Czech Republic in 2013. Using the method of content analysis and visual analysis of three of the most read online news, outcomes were found. The purpose was to find out if some of the news favored one of the candidates, if the news supported stereotypes about candidates and how they reached it. It was found, that all online news wrote in favor of Karel Schwarzenberg. They showed him (through photos, headlines and reports) more often in positive way then they showed his rival Miloš Zeman. Server Novinky.cz showed both candidates the most often of all online news in positive way. It published the most of the headlines, pictures and reports, which were positive. The most objective daily news was Aktualne.cz, because of the fact, that it published the largest number of neutral photos, headlines and reports of all servers. The proportion of positive and negative reports was in this server the most even of all. Miloš Zeman was showed in the most cases as a self-confident man with empty hands. If he held something, then it was microphone or bottle of water. His facial expression was friendly or cheerful. Karel Schwarzenberg was usually showed also as a self-confident...
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Public relations effectiveness in the czech presidential elections 2013
Šťastná, Alžběta ; Nečas, Vlastimil (advisor) ; Křeček, Jan (referee)
This thesis Public Relations Effectiveness in the Czech Presidential Elections 2013 analyzes the effectiveness of public relations tools that have a key influence in building of positive image of candidates in political elections, and on the particular case of the Karel Schwarzenbergs election campaign in first ever presidential election in the Czech Republic. The first part deals with the theoretical definition of public relations in general and subsequently in the narrower sense in relation to politics, adaptation to the specific needs of political communication for example in endorsement or positive and negative campaigns in electoral contests. Attention is also paid to the possibilities of cooperation with the media, agenda setting and framing. In the second practical part is first introduced the background of the presidential election together with a detailed profile of Karel Schwarzenberg, followed by an analysis of his electoral campaign between August 2012 and January 2013, and in terms of effectiveness of various public relations tools that were used in the campaign and their success in projecting into the media content.
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Politics, media and manipulation: politics news and pragmaticlinguistics
Zicháčková, Adéla ; Šoltys, Otakar (advisor) ; Jirák, Jan (referee)
The master's thesis Politics, Media and Manipulation: Political Journalism and Pragmatic Linguistics examines contemporary Czech publicized political communication using pragmatic analysis. It focuses on topics like power, ideology and self-presentation of the political participants in the media. It is also concerned with the framing of media communication and with the communication strategies that the political participants and journalists use. The research was conducted with the use of quantitative pragmatic analysis. Each sample was examined from many different angles. In this thesis, pragmatic phenomenon are examined like the function of the statements, speech acts, intertextuality, conversational maxims, the use and violation of speech etiquette, presupposition, conversational implicatures, deixis, and reference. The semiotic analysis and the examination of the context, from which the analyzed media texts originated, is involved as well. Journalistic texts from different types of media from the time of the first Czech direct presidential election have been chosen as samples for the analysis. The goal of the thesis is to design a complex pragmatic analysis and describe the used communication strategies of the participants.
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Transformation of visual image of american presidential election in magazines Time and Newsweek
Jakešová, Tereza ; Láb, Filip (advisor) ; Trampota, Tomáš (referee)
Diploma thesis Transformation of Visual Image of American Presidential Election in Magazines Time and Newsweek concentrates on visual depiction of topics related to the American presidential campaigns in newsweeklies between the years of 1992 and 2012. The first part of the thesis describes the development of modern political communication, political marketing and political campaigns. The following chapter is devoted to characterization of analyzed periodicals and to the current status of newsweeklies on the media market. The state of newsweeklies in the digital era is described by an example of the Newsweek magazine's current history and present. The American election system is briefly described in the end of the theroretical part of the thesis. A detailed research of visual materials dedicated to the American presidential campaigns in the Time and Newsweek magazines is carried out by the means of qualitative alalysis in the practical part of the thesis. The conclusion of the thesis evaluates the evolution of these materials between the years of 1992 and 2012 in the context of the development of the political communication and the current state of the media landscape.
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The Rate of Negativity in Miloš Zeman's and Karel Schwarzenberg'Reflection in Media during Presidential Election in 2013.
Tvarohová, Jana ; Křeček, Jan (advisor) ; Štechová, Markéta (referee)
Diploma thesis The Rate of Negativity in Miloš Zeman's and Karel Schwarzenberg' Reflection in Media during Presidential Election in 2013 analyses the rate of negativity in the news production of three national newspapers - Mladá fronta Dnes, Lidové noviny and Právo - about these presidential candidates. Time range setting is one month before first round of presidential election and one month after first round of presidential election. The presidential election in January of 2013 was completely different from previous presidential elections. People voted in a direct presidential election. It was very important event, in which the media were very interested. Press, television and radio broadcasting were filled with presidential election, candidates, debates and many reflections. Media have taken it a bit contradictory. Apart from the ordinary information that were important for the public knowledge, the media resorted to the kind of media storm. There were a hight rate of negativity in the news against Miloš Zeman. On the contrary, Karel Schwarzenberg was reflected as an ideal president. The public was separated into two groups by media. First group was supporters of Miloš Zeman and the second one was supporters of Karel Schwarzenberg. The aim of this diploma thesis was to find out, how much...
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