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Marketings Instruments in Franchise Company
BOHÁČKOVÁ, Hana
The dissertation work contains the analysis of franchising corporate environment. It is focused especially on Czech Republic and European union countries, history and changes concerning franchisors and franchisants, and a list of the biggest and well-known brands in Czech Republic and Europe. Situation analysis and SWOT analysis is created for chosen hotel. SWOT analysis is the main source for definition of hotel´s strategy. Dissertation work includes a draft of franchising concept including know-how.
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Tourism trade and its environment
ŠVARCOVÁ, Jana
Work deal with region Horšovskotýnsko and tourism in this area. Aim of work was valorize state of tourism in this area and create suggestion that would here improved situation. Proposal become cycling trace.
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Valuation of the company
Vybíralová, Tereza ; Scholleová, Hana (advisor) ; Smrčka, Luboš (referee)
The aim of the diploma thesis is to determine the value of the company with yield methods on the date 31. 12. 2009. The theoretical part is focused on methodology for evaluation with emphasis on key moments of evaluation. The practical part begins with introducing analysed company. This part is followed by analysis of macro-environment, micro-environment and financial analysis. On the basis of knowledge from analyses and knowledge of company is compiled financial plan, which is a base for evaluation company with yield methods, concretely with FCFF (Free Cash Flow to the Firm) and EVA (Economic Value Added). Diploma thesis is concluded with value statement and efficiency of this information to management, which is contracting authority of evaluation.
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Marketingová orientace vybrané firmy
Kanócová, Lucia ; Koudelka, Jan (advisor) ; Čejp, Vlastimil (referee)
The aim of the graduation thesis is to assess possibilities of marketing orientation of concern e-invent. Concern e-invent effects on information and communication technologies sector. Actual situation of ICT sector is analyzed before targeting marketing settings and strategy. Analysis is focused on finding opportunities and threats. The thesis tries to evaluate status of concern and explore pros and cons of concern compared with competitors. PEST analysis and Porter analysis is used for assessing actual situation on the market. VRIO method, financial analysis and value-forming chain help to reveal its strengths and weaknesses. SWOT analysis summarizes and evaluates findings of particular methods. Analysis helps to formulate objectives and strategies.
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Launch of "Vinea" Brand in the Czech Market
Šušnyák, Viktor ; Vávra, Oldřich (advisor) ; Koudelka, Jan (referee)
Vinea is a traditional Slovak brand of grape-flavoured non-alcoholic beverage. It is owned by one of the largest producers of soft beverages in Central Europe - Kofola Group. Kofola is expected to launch the brand in the Czech market in the near future. This thesis deals with identification of Kofola's current position on the market and with formulation of an advisable launch strategy for Vinea. An online survey was used in order to acquire information necessary to formulate the strategy. The survey results can be found in the thesis. The theoretical part of the thesis contains a description of the most commonly used theoretical concepts related to situation analysis, strategies and brandbuilding.
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Marketing plan Zapf Creation AG
Vojtěchová, Lenka ; Zamazalová, Marcela (advisor) ; Rybář, Štěpán (referee)
Zapf Creation is well established German company making toys for girls for almost 100 years. As many other companies also Zapf Creaiton fights with changes of customer demand. Company has to react and its products and communication with customers adapt to actual trends. In effort to be succesful it is necessary to change the positioning of the company and to find new posibilites how to address to customers and convince them to buy Zapf Creation products. All that is included in Marketing plan for czech subsidiary of Zapf Creation AG.
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Marketing plan for gastronomic facility
Petránková, Hana ; Mlejnková, Lena (advisor) ; Valentová, Jana (referee)
My bachelor thesis follows deals with the issue of marketing in gastronomy, especially with creation of a marketing plan for a small facility. The goal of the following bachelor thesis is to create a marketing plan for a newly opened gastronomic facility Creperie Amálka. The thesis consists of two parts, theoretical and practical. Theoretical part deals with general marketing issues in gastronomy. It clarifies the meaning of marketing in gastronomy, particularities of services in this field and the creation and meaning of marketing plan for the gastronomic facility. In the practical part there is a description of the facility, situation analysis, setting of marketing goals and proposed marketing strategy for this newly opened organization.
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Marketing Strategy for Brand VOIVO
Hlavsová, Kateřina ; Postler, Milan (advisor) ; Pauliová, Kateřina (referee)
The brand VOIVO is introduced after theoretical introduction to the problem. There are introduced its characteristics, mission and vision. In third chapter, there is composed situation analysis, which summarizes makro-surround, mikro-surround and internal environment. All these factors are integrated in SWOT analysis. Next chapter arises from the situation analysis. This chapter deals with prescription of marketing targets for brand VOIVO, from which is proposed marketing strategy arises. This strategy is divided according to tools of marketing mix. Whole essay is concluded by summary and recommendation pro marketing strategy of the brand.
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