Original title: Marketingové nástroje ve franšízovém podniku
Translated title: Marketings Instruments in Franchise Company
Authors: BOHÁČKOVÁ, Hana
Document type: Master’s theses
Year: 2008
Language: cze
Abstract: [cze] [eng]

Keywords: Franchising; Franchising concept; Know-how; Marketing; Situation analysis; Strategy marketing; SWOT analysis; Systems of franchising; Franchising; Franchisové systémy; Franchisový koncept; Know-how; Marketing; Situační analýza; Strategický marketing; SWOT analýza
Citation: BOHÁČKOVÁ, Hana. Marketingové nástroje ve franšízovém podniku. České Budějovice, 2008. diplomová práce (Ing.). JIHOČESKÁ UNIVERZITA V ČESKÝCH BUDĚJOVICÍCH. Ekonomická fakulta

Institution: University of South Bohemia in České Budějovice (web)
Document availability information: Fulltext is available in the Digital Repository of University of South Bohemia.
Original record: http://www.jcu.cz/vskp/8987

Permalink: http://www.nusl.cz/ntk/nusl-46225


The record appears in these collections:
Universities and colleges > Public universities > University of South Bohemia in České Budějovice
Academic theses (ETDs) > Master’s theses
 Record created 2011-08-22, last modified 2023-01-15


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