|
|
Reklama a postoje spotřebitelů
Timková, Kristýna
This Bachelor thesis Advertising and consumer attitudes is divided into two compact units, which are the theoretical part and the practical part. For the firs time we will describe the theme, the aim of the work and the structure of it in the introduction. Then in the first part, which is called the theoretical, we will explore not only the advertising, but also the consumer behavior, because without consumers, advertising is not necessary. In the second part, which is called the practical, we will deal with the methodology used for this marketing research and with the evaluation of the questionnaire which was drawn up for the purposes of this work and which examined the views of the students of Mendel University in Brno, Faculty of regional development and international studies on today's advertising. What today's young people actually think about advertising? What the opinions on them they have? Do they look at them, or not?
|
|
|
Nakupní chování spotřebitelů na trhu s masem v České republice
Hanák, Vít
Hanák, V. Consumer behavior on meat market in Czech Republic. Bachelor thesis. Brno: Mendel university in Brno, 2014. This bachelor thesis deals with consumer buying behavior on meat mar-ket in Czech Republic. It analyzes factors which influence consumers during their purchasing process. The thesis also identifies where and why are the pur-chases realized. For data collecting is used marketing research.
|
|
|
Satisfaction of customers of a chosen company
HNÍZDILOVÁ, Eliška
This diploma theses elaborate customer satisfaction in chosen company. First part of this work was about studying literature in this thema. The main chapter of literary researche was consumer behavior and specifically how the consumers behave on markets. Than, it was necesary to write about agriculture in Czech Republic. The base of practical part was questionnaire survey, which examined customer satisfaction to chosen company. The second main section of practicas part on this thesis was specialised question witch examined customer preference "Which parameters you chose when you decide to buy tractor?" Two segments are based on quality of tractors aftersale service and medial presentation of brand and exhibitions and fairs. At the end of this diploma thesis are proposed two recommendation how to get better customer satisfaction.
|
|
|
Loyalty systems in food retail
SYMOVONYK, Nadiya
This bachelor thesis is focused on loyalty systems in food retail on Czech consumer market. At the times of data driven world, many food retailers implement loyalty systems as support of sales in order to increase their profit. Due to the high returns on the investment, including the data knowledge about the consumer. When taken from the consumers' point of view, they are driven by a favourable deal, which is the key factor in consumers' decision making. Therefore, the goal of this paper is to assess the evaluation of perception and stand of consumers in age group 18-29 years old. Practical part of this paper is conducted based upon a survey, from which action steps are suggested for the retailers.
|
|
|
Potential of internet selling of food to customers of consumer co-operatives
HRONOVÁ, Lenka
The aim of this thesis was to evaluate the potential interest of customers of the shops of consumer co-operatives in buying food via the Internet. Based on the results of marketing research, the aim was then to propose recommendations for a selected consumer co-operative Jednota, which operates in the district of České Budějovice, including Terno and Trefa stores. All the suggestions presented in the practical part are designed to introduce and launch an online supermarket Jednota in the district of České Budějovice.
|
|
|
Research of online shopping preferences in Charles University students actively engaged in sports under the influence of the covid-19 pandemic
Gerža, Karel ; Čáslavová, Eva (advisor) ; Voráček, Josef (referee)
Title: Research of online shopping preferences in Charles University students actively engaged in sports under the influence of the covid-19 pandemic Objectives: The aim of the diploma thesis is to identify current preferences of students actively engaged in physical activity on selected faculties of Charles University in online shopping. The research participants will evaluate individual factors that influence their attitude towards shopping on the internet and the impact of the covid-19 pandemic on their shopping behavior. Based on this data, measures and recommendations will be proposed, which should help merchants understand the current expectations and demands of customers and thus improve user comfort when shopping online. Methods: The quantitative method of electronic questioning was used to obtain the resulting data. The content analysis was also used in the analysis of studies, professional articles and surveys focusing on the given issue, as part of this thesis. The resulting data were processed using basic descriptive statistical operations, such as absolute frequency, relative frequency and mean value. Results: The results of the study show that there has been an increase in the use of online shopping among the monitored sample of people. In terms of the impact on shopping behavior in...
|
|
|
Research of positioning of brand second hand stores on the Czech market
Rejchrtová, Karina ; Schneiderová, Soňa (advisor) ; Koudelková, Petra (referee)
This bachelor thesis examines how customers perceive the position of second hand stores with their own brand on the Czech market. As this is a relatively new segment of shops, the work also largely focuses on how the second hand market originated and why it is growing so fast. Among other things, it deals with the change in customers' shopping behaviour, which is one of the reasons. This work aims to find out how second hand stores with their own brand stand in comparison with chain stores and second hand stores without their own brand. Part of the work is also the design of a pyramid of the second hand market, which divides second hand brands into segments designed according to the pyramid of brands by author Harriet Posner. The research was conducted by a questionnaire survey. In analysing the answers of the respondents in the practical part, theoretical knowledge was used and based on the results, the findings and conclusions that emerge from the research were expressed in the conclusion.
|
|
|
Sustainability in fashion
Matějovcová, Dominika ; Soukup, Petr (advisor) ; Remr, Jiří (referee)
The diploma thesis deals with the topics of sustainable and slow fashion, specifically how the sustainability and ideas of slow fashion are reflected in thinking and consumer behavior associated with fashion in the Czech Republic. The theoretical part describes the key concepts associated with this topic and describes the negative impacts of the fashion industry. The thesis focuses on consumer behavior connected to the various stages of the clothing life cycle and the motivation of respondents to exhibit such behavior. A combined research design was used in the research. In the first stage, a quantitative CAWI questionnaire survey was conducted; in the second stage, it was supplemented by semi-structured interviews with respondents interested in sustainable fashion. The analysis in the practical part shows the relationship between the interest in sustainable fashion and socio-demographic indicators of gender, education, economic status and region. The purchase/acquisition of clothing and the consequent maximization of its use showed to be a key phase of sustainable behavior. Accordingly, the interest in sustainable fashion turned out to be a predictor of most of the sustainable shopping behavior, which was most often selected in the questionnaire survey. The results also show that apart from...
|
|
|
Marketing Communication
Párová, Radka ; Kaňovská, Lucie (referee) ; Schüller, David (advisor)
The diploma thesis deals with marketing communication of a selected company Znovín Znojmo, a.s., which is operating in a scope of business of viticulture and winemaking. The diploma thesis is dived into three parts. The first one is theoretical part, which deals with theoretical findings on the issue, while it forms a theoretical framework for the analytical part. The second one is the analytical part, which describes the current state of the company as well as the marketing communication. The description of the company is accompanied by analyses of an environment and a survey. The third one is the proposal part, which describes proposals created to improve the marketing communication based on outputs of the analytical part.
|
|
|
Childrens tolerance for advertisements
Rosenbaumová, Petra ; Syřiště, Ivo (advisor) ; Duschinská, Karolina (referee)
The content of this bachelor's thesis is the analysis of advertising communication as the phenomena of contemporary world, especially in the relation to target group of children. The work focuses on the television being the most effective advertising medium. The theoretical part firstly deals with characterizing of the television medium, then it specifies television as the tool of advertising communication. Subsequently, the work concentrates on the advertising itself, its goals and specifics. The attention is also paid to child addressees and legislative and ethical precautions that protect them in the area of advertisement. The work specifically focuses on the level of child's tolerance to television advertisement and on the basis of qualitative research, it evaluates the child's knowledge of advertisement and what they mind about it.
|
guest ::
