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Proposal to Change the Communication Mix of the Selected Company
Jančová, Vendula ; Ondroušková, Renata (referee) ; Kaňovská, Lucie (advisor)
The main goal of this thesis is to propose a change in the communication mix of a selected company. The first part of this thesis deals with defining concepts and theoretical knowledge in the field of marketing and marketing communication. In the second part, analyzes of the company and its surroundings are carried out according to the available information. The results of the analytical part are the basis for determining the proposal for changes to the communication mix, found in the third part.
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Sales Promotion and Advertising of Company
Vránová, Michala ; Havíř, David (referee) ; Mráček, Pavel (advisor)
The bachelor thesis focuses on the sales promotion and advertising of Hos' trading company. The intention of the thesis is to modify the marketing communication based on the analyses carried out and to create proposals that should increase the satisfaction of existing customers and increase awareness among potential customers. The thesis includes a theoretical part, an analytical part and a design part.
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Possibilities and limits of online streetwork with people afflicted by substance abuse disorder
HÝŽOVÁ, Aneta
The thesis Possibilities and Limits of Online Streetwork with People Afflicted by Substance Abuse Disorder deals with the providing of field social service in the online space. The aim of the work was to describe the possibilities and limits of streetwork with drug users in the online space. The theoretical part presents knowledge related to social work with a given target group, such as streetwork method, contact work, crisis intervention and harm reduction. The second chapter focuses on online work in social services itself. The practical part of the thesis presents the process and results o qualitative research realized by the method of semi-structured interviews with field social workers at social service called Jihočeský streetwork PREVENT in České Budějovice. This organization works with substance abusers and provides its service, among other things, in the online space.
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Interpersonal Communication on Social Networks: A Case Study of the Project Therapy by Sharing
Hoffmanová, Denisa ; Pavlík, Petr (advisor) ; Kobová, Ĺubica (referee)
In my diploma thesis, I conduct an analysis of the relational conversations of the Therapy by sharing project that took place online and are recorded both in books and on the social network Instagram. The aim of my thesis is to present how the relational interactions of contemporary young generations are constructed, and to show how people negotiate with each other on social networks and how these negotiations are recorded through the aforementioned project. The thesis is divided into a theoretical and an empirical part. In the theoretical part, I discuss the theories related to the research area. Emphasis is placed on the problematic aspects of online communication as well as on the specifics of intimate relationships. The research methodology is largely based on quantitative analysis, which examines differences in men's and women's interactions, but I also use qualitative analysis of selected conversations. The material analysed consists of the conversations that make up the content of the Sharing Therapy books, which are also posted on the instagram account @esterajosefina.
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Public ethics in the context of online communication
Heverová, Lucia ; Jinek, Jakub (advisor) ; Svoboda, David (referee)
The diploma thesis studies the basic concepts of communication in the context of the online environment and seeks whether there are ethical starting points for users participating in content creation on the Internet (produsers). It deals with the meaning of communication and dialogue, the understanding of what is public and what the mass means, describes the online environment and the media sphere and places it in an ethical framework in which it characterizes the concept of person and explores the essence of the concept of praxis. In view of the basic question of the thesis, general ethical principles and the essence of journalistic and media ethics are also presented, because it was journalism that gave rise to the content creators from among the public even before the Internet. Since the subject of research is the active public on the Internet, the work deals also with the basic human right to freedom of expression and related regulatory legislation. In local and especially Anglo-American sources, it searches for a definition of the term ethics of the public, or at least directional ethical theses that would be as suitable as possible for an application to the given subject area. The goal of the work was a comprehensive understanding of the nature of communication between people in public and a...
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Marketing communication of a selected company
HONYSZOVÁ, Pavla
The aim of the bachelor thesis was to analyze the current state of marketing communication of selected company. Then an analysis is realised of communications tools which are used by the company. Based on these findings, recommendation were performed for this company to next years.
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Marketing communication of a selected company
ŠIMONOVÁ, Michaela
The aim of the work was to analyze and evaluate the current state of marketing communication of the selected company and to design a marketing communication plan for the next period. This work deals with the evaluation of content on selected social networks, as well as the evaluation of visits to official websites, Facebook and Instagram.
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Transformation of the usage of new media and their role in romantic relationships
Zemanová, Eliška ; Turková, Kateřina (advisor) ; Hrbáčková, Anna (referee)
The bachelor thesis focuses on the transformation of the usage of new media in romantic relationships of Generation Z. The thesis aims to find out what is the role of social media in romantic relationships, what functions they perform, and how they interfere with them. The first part of the thesis defines new media and social networking sites and then the specifics of presentation and online communication on social media in romantic relationships are explained. The practical part is based on qualitative research. Respondents are members of Generation Z who are users of social networking sites, maintain long-term relationships, and do not share a household with their partner. The data obtained from the conducted semi-structured interviews were analysed by the method of grounded theory. The key topics were those which dealt with the social networking sites impingement to the time shared together, the insistence on privacy, the communication inside relationships, the communication with other sex and motivation for presenting a romantic relationship on social networking sites.
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Role of Facebook in TEFL at the Second Level of Primary Schools
Hodková, Barbora ; Dvořák, Bohuslav (advisor) ; Ficza, Tomáš (referee)
This diploma thesis focuses on the role of social network Facebook in the process of English teaching and learning at the second level at Czech primary schools. The theoretical part concentrates on the methodology typically used in TEFL during 20th and 21st century, online teaching and learning as well as communication, describes the history and development of Facebook and deals with the question of online safety. The practical part firstly informs the reader about the development of the research procedure, states the aims and describes the research background. Secondly it deals with the data collection, assessment and evaluation and presents the results acquired from the research. The research was designed to reveal the possible benefits of the use of Facebook in the TEFL process; it consisted of a questionnaire and two types of observation performed by the author of this thesis.
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Issues of Online Crisis Intervention and Councelling at Child Line
Horáčková, Irena ; Dvořáčková, Hana (advisor) ; Sekot, Jaroslav (referee)
The goal of my bachelor thesis is to map and introduce the possible forms of online help by organizations dealing with telephone crisis intervention in the Czech Republic. The theoretical part is mostly based on Czech (specialized) literature supplemented with knowledge of foreign literature. On this base the themes of crises and crises intervention and help are generally introduced. Also more specific themes of online communication and possibilities of providing support through online communication systems are dealt with. As a part of this thesis the ethical issues of working with the client and the theme of quality of services provided are mentioned. The practical part is mainly concerned with the comparison of online help provided by the specific organizations and by the Safety Line. The research was made on the bases of quantitative principles using a structured questionnaire. It is primarily focused on the practical functioning of providing services and then of what nature the client's contacts actually are.
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