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Design of Promotion Strategie in the Hospitality Industry - a Comparable Study for the Czech Republic and Ireland
Baranyiová, Lucie ; Hrdinová, Lenka (referee) ; Luňáček, Jiří (advisor)
This diploma thesis entitled "Design of Promotion Strategie in the Hospitality Industry - a Comparable Study for the Czech Republic and Ireland" addresses strategic practices in different countries and further applies them. The aim was to assess whether it is possible to apply the same advertising procedures as in Ireland at domestic country. The evaluation was carried out on the basis of a semi-structured interview with a Irish resident working in the hospitality industry and a questionnaire survey which took place in the Czech Republic. In the conclusion the are formulated specific steps inspired by Ireland which can be applied in the Czech Republic.
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Socio Economic Conditions for Social Business In Two Selected Countries (France-Czech Republic)
NEJEDLÁ, Kristýna
The aim of this master thesis is to compare the socio-economic conditions of social business in two countries - France and the Czech Republic and to examine their development. The first part is focused on the definition of social business. The second part deals with the aim and methodology. The third practical part is a comparative analysis of socio-economic conditions of social business in selected countries, which is supplemented by a SWOT analysis. Research involves comparing two specifically different states of one continent. It reports on individual states and their approach to social entrepreneurship.
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Comparative study of marketing communication Městské divadlo Zlín and Slovácké divadlo in 2016 - 2017
Šimčáková, Tereza ; Halada, Jan (advisor) ; Schneiderová, Soňa (referee)
Bachelor thesis deals with comparison of marketing communication of the Městské divadlo Zlín and Slovácké divadlo. The theoretical part defines the concepts of marketing, culture and theatre marketing. The marketing mix is then used and all its tools to approach the marketing of the theatre. The practical part contains the history of theaters and the communication activities of individual theatres are further approached. This is a detailed description of marketing tools such as product, price, distribution and promotion. The promotion is further extended to include chapters on advertising, personal selling, sales promotion, public relations and direct marketing. Based on the obtained data, the comparison of both cultural institutions is performed. The work is complemented by interviews with competent persons who are in charge of communicating in theaters. In addition, a questionnaire inquiry on the marketing activities of the institutions of the viewers. The results of the research are used for specific designs of solutions for Městské divadlo Zlín and Slovácké divadlo. The Bachelor thesis serves as a basis for both theatres, which want to attract the existing but also potential viewers.
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Regionality in public-service television of selected 'European countries - comparative study
Bělka, Michal ; Moravec, Václav (advisor) ; Miessler, Jan (referee)
This diploma thesis focuses on history, position and activities of public service television broadcasters in selected European regions: South Moravia, Eastern Jutland, Andalusia and Scotland. In its theoretical section, we address the issue of the changing role of public service media in the era of technological convergence and new emerging opportunities in the environment of social media and other digital platforms. We also discuss the importance of regional television stations, studios and editorial offices from the viewpoint of both broadcasters and the citizens of particular regions. The empirical section consists of a comparative study focusing on the activities of Czech Television's studio in Brno, DR's production center in the Danish city of Aarhus, a regional station called TV2 Østjylland, RTVE's territorial center in Andalusia, a regional broadcaster RTVA and, last but not least, BBC Scotland. Based on interviews with key public service television managers in all four countries, we have mapped regional activities of these broadcasters from a number of perspectives: local and historical context; legislative and regulatory requirements; organizational and financial framework; broadcast content and interactive communication with the audience. The study also presents specific projects run by the...
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Comparative Study of Reporting Clauses in English and French
Khomiakova, Sofiia ; Nádvorníková, Olga (advisor) ; Mudrochová, Radka (referee)
This diploma thesis focuses on semantic diversity of reporting verbs in French and English fiction. Among these verbs there are not only neutral or semantically marked transitive speech verbs but also intransitive ones or those that do not belong to the category of speech verbs but express different circumstances of a speech act. The objective of the thesis is to provide a contrastive analysis of reporting verbs in original and translated English and French fiction texts, their classification and evaluation of different factors that potentially affect their selection. The topic will be studied on the basis of the data from the parallel corpus Intercorp. The thesis attempts to contribute to a better understanding of reporting clauses. The outlined findings may be helpful especially to translators and fiction writers.
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Prague in views in literary works of post-february exile authors
Kaprálová, Klára ; Češka, Jakub (advisor) ; Hrdlička, Josef (referee)
ENGLISH ABSTRACT This dissertation is focused on Prague in views in literary works of post-february exile authors, which emigrated after year 1948: Egon Hostovský, Zdeněk Němeček and Jiří Kovtun. The picture of Prague, which we can (re)construct from their works, is different in each case. In the novel Nezvěstný of Egon Hostovský dominate followings motives: gray, weak contours, theatricality, panoptic and a metaphorical description of February Prague. The main features of the works of Zdeněk Nemeček are: close relationship between teller and main character, short dialogs, view from above, sad feelings and feeling of separation. Konvtun's work named Pražská ekloga is specific with irony (it is evidently a product of considerable time span from the other described events), naturalistic features and war atmosphere. The authors associate a considerable relationship to Prague and their contributions to the programme "Slovo a svět" of the Radio Free Europe, in spite of their different life stories and poetics. The main theoretic result of the diploma is city poetology of Daniela Hodrová ("Citlivé město"). Interpretive interest isn't limited only to the mentioned literary works, in the diploma are also considered data from the periodic newspapers and other professional literature. The objective of the...
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A comparison of the imprisonment legislation in the Czech Republic and in the Great Britain
Vršanský, Robert ; Vokoun, Rudolf (advisor) ; Tlapák Navrátilová, Jana (referee)
A comparison of the imprisonment legislation in the Czech Republic and in the Great Britain - abstract This thesis is concerned with particular issues of unconditional imprisonment and their legal framework comparison in the Czech Republic and Great Britain. The first chapter deals with the meaning and objectives of punishment from the historical perspective and development in the world and both respective countries. The following chapter provides an explanation of these legal theories in the legislature as basic sentencing principles. Chapter three provides a legal framework of imposition of unconditional imprisonment under common rules. The following chapters cover legal framework which enables to impose a sentence over the statutory maximum or below the statutory minimum. The last chapter focuses on the final stage of imprisonment - the early release. The thesis examines the issues covered on a purely legal basis rather than sociological basis. It evaluates and compares advantages and disadvantages in both countries and endeavours to discover whether certain parts of foreign legislation are suitable for implementation into the national law.
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A comparative study of British, French, and Austro-Hungarian pictorial propaganda during World war 1 in years 1914-1915
Beer, Kamil ; Pešek, Jiří (advisor) ; Alt, Jaroslav (referee)
English abstract The master's thesis compares aspects of British, French, and Austro-Hungarian pictorial propaganda at the beginning of the Great War and its argumentation and influence. By comparing 100 propaganda pictures (ex. various posters, newspaper illustrations, postcards, etc.) made by each of the countries, the thesis describes various image distinctions in three areas of research: concerning the dominant motives of the posters, concerning the human values and emotions, which the posters influenced, and concerning the usage of national signs in these media. Keywords: First world war, propaganda, posters, Great Britain, France, Austro-Hungary, comparative study
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Reporting clauses in Czech and in English
Sedláček, Miroslav ; Dušková, Libuše (advisor) ; Malá, Markéta (referee)
This diploma thesis presents a contrastive description of reporting clauses in present-day original Czech and American fiction (published and awarded in 2010-2015). The examined reported clauses are limited to direct speech marked with a conventional means of punctuation. Based on six samples of fiction, three American ones and three Czech ones, this thesis examines reporting verbs, their diversity, the nature of the subject of reporting clauses, modification by adjuncts, the presence of an object expressing the addressee and the position of reporting clauses with respect to their reported clauses. It also scrutinizes the instances of leaving the reporting clause unexpressed and of certain transient forms. The ascertained values are then compared with a translatology paper on the same topic. The findings of this thesis confirm that while Czech reporting clauses strive for diversity by a number of means, English reporting clauses strive for inconspicuousness. This thesis attempts to contribute to a better understanding of reporting clauses. The outlined findings may be helpful especially to translators and fiction writers. Powered by TCPDF (www.tcpdf.org)
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Non - European Cultures in the Mirror of Selected Eighteenth Century Opera Libretti. An Attempt to Typology
Pšenička, Jan ; Ondo Grečenková, Martina (advisor) ; Halbich, Marek (referee)
English abstract The master's thesis deals with different representations of non-European cultures and their inhabitants in musical dramas (operas and related genres) of the eighteenth century. Firstly it gives some typical characteristics of these musical artworks in historical context (focusing on Italian and French examples especially) than it concentrates on the topic of so-called exoticism in general. The final part of the thesis which is based on three case studies formulates some typical approaches to the problem of representation of non- european cultures by analyzing musical settings, stage representations and especially librettoes of three important operatic works by Vivaldi (Motezuma), Graun (Montezuma) and Rameau (Les Indes Galantes). The topic of exoticism in Handel 's selected operas is mentioned in a short survey. Keywords: 18th century, music history, opera history, Italian opera, French opera, exoticism, inrercultural relationships, comparative studies
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