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Marketing communication of the Czech ski school of amputees non-profit organization
Poulová, Barbora ; Voráček, Josef (advisor) ; Opelík, Daniel (referee)
Title: Marketing communication of the non-profit organization Czech ski school of amputees Objectives: The main goal of the diploma thesis is to create a proposal to innovation marketing communication of a non-profit organization Czech ski school of amputees z.ú. First it is necessary to find out the current state of communication of this organization. Afterwards, how does the founder perceive the current communication situation and how it is perceived by the founder of the organization, its clients and an independent expert on marketing communication. Then, according to the findings, propose recommendations for their innovation. Methods: The work uses the method of qualitative research using the literature. It is important to mention the work procedure. For this work were chosen two types of interviews - in-depth interview and interview in a mini-group. Three groups were used as a research set, where one group was interviewed by the mini-group type and the other two were interviewed by the in-depth type. The first group contained three non-profit clients and the remaining two interviews were conducted with an independent marketing communications expert and the founder of the Czech ski school of amputees z.ú. Results: The perception of current marketing communication is relatively insufficient from...
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Language Analysis of Dog Owners' Internet Communication
Bílá, Pavlína ; Holanová, Radka (advisor) ; Chejnová, Pavla (referee)
This thesis is focused on the language analysis of the dog owners' internet communication. The subject of the analysis is the examination of a few chosen examples taken from internet discussions and chat communication on Facebook.com and Ifauna.cz. The theoretical part of the thesis describes the specifics of internet communication and the practical part examines them thoroughly from the point of stylistics and linguistics. It's main focus is dedicated to objective and subjective stylistic factors influencing the use of language in internet discussions and online chat and to the description of phonetics, morphology, lexikology and syntax.
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Dichotomy of Spoken and Written Language in the Internet Communication
Rybová, Aneta ; Jirák, Jan (advisor) ; Podzimek, Jan (referee)
This diploma thesis discusses the topic of spoken and written language forms and their mutual blending, especially in internet communication. The first part defines the terms of spoken and written language based on specialised literature. The focus is on how perception of this dichotomy has changed over time and the different approaches to the matter will be mentioned. Spoken and written language in this thesis are based on dichotomic aspects such as possibility/impossibility of preparation, monologic/dialogic signs, standard/substandard language and private/public tone. The specifics of the language on the Internet will be also shortly summarized. Since the sample analyzed in the second part of this thesis is an internet blog, the conclusion of the theoretical part contains also characteristics of blogs in general. In the introduction of the second part the analyzed sample is presented - that is texts of one internet blog. These texts are analyzed on all language levels. The focus is aimed especially on the signs indicating blending of spoken and written language, more precisely on those means that indicate spoken language in these graphically formed texts. The last part of the thesis is dedicated to the specific language means used in discussion forum that is a part of the blog, on background of...
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The Expressing of Emotions, Feelings and Moods through the Internet Communication
FEDROVÁ, Marie
The Bachelor's thesis deals with the expression of emotions, feelings, and moods through internet communication. The thesis is divided into two parts: a theoretical and an analytical part. The theoretical part summarizes the existing knowledge on internet communication and nonverbal communication, and briefly introduces emotions in the broadest sense. The analytical part aims to define 'smileys' which are used in written communication on the Internet. An important point of the analytical part is a comprehensive overview on how and what emoticons to use in a partikular situation
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Negative impacts of the Internet on human society and communication
Pershina, Mariya ; Froehling, Kenneth (referee) ; Sedláček, Pavel (advisor)
V současnosti se o internetu mluví jako o jednom z nejvýznamnějších vynálezů lidstva. Internet ovšem není pouze jen celosvětový systém propojených počítačových sítí, ve kterých je uloženo obrovské množství různých informací, je to také virtuální svět. Internet je používán téměř ve všech sférách lidských aktivit – domácnost (Chytrá Domácnost), komunikace, vzdělání, dopravní systémy atd. Díky internetu se lidský život stal jednoduší. Vznik internetu sebou přinesl velké množství výhod, nicméně tento vynález má i negativní efekty na lidsky život. Cílem této bakalářské práce je prozkoumat hlavní negativní dopady internetu na lidskou společnost a komunikaci. Tato práce se zabývá internetovými jevy, které ovlivňují společnost tím nejvíce negativním způsobem. Internet je v této práci taky analyzován jako komunikační kanál. Tato práce pojednává o vlivu internetu na jazykové aspekty a dopadu beztrestnosti na komunikaci. Studium literatury a provedení výzkumu v oboru spojeného s daným tématem byly hlavními podklady pro tuto práci.
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Digital technology and an audience member
Pelechová, Andrea ; HUDEČEK, Martin (advisor) ; SULŽENKO, Jiří (referee)
This bachelor thesis presents ways of using digital technology for field of theatre management. It explores the possibilities of using the analytical and communication tools of the rapidly evolving field of digital technology for the benefit of the theater and its audience member.
The work focuses on the possibilities of using digital technology to improve the communication between the theater artist-organisation and the audience member and to remove the barriers in their relationship. It describes opportunities for enhancing audience engagement, deepening their emotional engagement and experience, and explaining how to provide spectators better or completely new types of services. It examines the possibilities of using digital technology to effectively initiate and maintain the contact of the theater artist-organisation and the audience member in particular communication periods of time using the See-Think-Do-Care framework. It is also possible to obtain data about audience members through digital technology - this is also the chapter dedicated to the work.
In the practical part, I am trying to map the current state of the use of digital technology. The form of research is non-standardized interviews with representatives of several selected theatre companies and organisations who outline the problematic points of the current state.
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The Mommy jargon on Internet Forums
CÍSAŘOVÁ, Nikola
The theme of the diploma thesis is the analysis of the "mother language" on the Czech Internet forums (especially on emimino.cz, baby-cafe.cz, mimibazar.cz). In the theoretical part the author introduces the varieties of the national language. She defines the characteristics, structure and social differentiation of the analysed sociolect. Then she presents the fundamental aspects of human communication and also devotes to the particularities of communication on the Internet. In the practical part she carries out a language analysis of the collected material. She focuses primarily on the lexical means, mainly diminutives, compounds and abbreviations. The aim of the thesis is to present the specific type of expressing and at the same time to contribute to the research of the non-standard Czech language with this study.
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