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Employer Branding of IT companies in the Czech Republic
Kosinová, Barbora ; Legnerová, Kateřina (advisor) ; Stříteský, Marek (referee)
The aim of the master thesis is to identify and evaluate the most appropriate and effective tools to build employer brand both externally and among employees. The theoretical part is focused on a brand theory and a concept of employer branding which, based on the labor market development not only in the Czech Republic, becomes more relevant. The methodology of the thesis consists of an analysis of the relevant scientific literature and an analysis the good practice of two selected technology companies in the Czech Republic that meet defined criteria. In the practical part a questionnaire was conducted in order to explore the perception of the employer brand among the IT public. The conclusion of the thesis is devoted to summarizing the theoretical and practical knowledge into a guide that provides important insights for IT start-up companies when building an employer brand.
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Application of HR Marketing in the recruitment process at GE Aviation Czech
Palečková, Lucie ; Stříteský, Václav (advisor) ; Pencová, Barbora (referee)
The purpose of this diploma thesis is to define HR Marketing strategy of GE Aviation Czech company. The objective is achieved by three conducted researches among company employees, students of technical high schools and universities and also by the monitoring of GE publicity and relevant competitors. The theoretical part is focused on the characteristics of HR Marketing background that is subsequently used in the analytical part of the thesis. The outcome of these conducted researches is the definition of such an activities and marketing channels that can significantly contribute to increasing the efficiency of the recruitment process of the company. The defined strategy includes also basic financial allocation of costs of the proposed activities. Some of the proposed actions have been already implemented; therefore the analytical part describes and evaluates the benefit of these marketing channels.
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Employer Branding
Stroblová, Zuzana ; Legnerová, Kateřina (advisor) ; Gronychová, Gabriela (referee)
The aim of the Master Thesis is to describe how to build Employer Brand a company. It is based on the description of Employer Branding project of a particular company and the evaluation its process. The thesis is a case study and consists of theoretical and practical part. The theoretical part focuses on trends and changes in leadership approach, definition of Employer Branding and HR Marketing. The practical part deals with the brand building process itself, describes the outputs of the project and evaluates the project. The final chapter is devoted to the general applicability of the Employer Branding Strategy and its weaknesses.
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Employer branding in its analysis in the particular company
Dáňová, Kateřina ; Němec, Otakar (advisor) ; Malafová, Tereza (referee)
The master thesis is focused on employer branding in the company the Heineken Czech Republic. The aim of the theoretical part is to summarize and describe the main concepts and approaches concerning the employer branding on the basis of foreign and Czech scientific literature and thematic articles. The practical part will be focused on employer branding analysis at the Heineken Czech Republic. Information on building an employer's brand in the company will be identified through questionnaire survey and interviews with key actors in the company who play a vital role in creating an employer brand through both in-house and outsourced activities. Finally, I evaluate the issue of the employer branding in particular company, identify shortcomings and opportunities and at the and suggest few recommendations and possible steps to improve.
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Proposal for Improvement of External Human Resource Marketing
Blahutková, Dana ; Hytychová, Kristýna (referee) ; Kaňovská, Lucie (advisor)
The bachelor’s thesis deals with external marketing from the perspective of human resources. The aim is to eliminate shortcomings in the area of external marketing of a company Gebauer a Griller Kabeltechnik, spol. s r.o. The theoretical part explains the concepts of human resources and describes the methods by which the company is analyzed. The analytical part describes the company and its current shortcomings. For those shortcomings are suggested improvements.
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Personnel marketing - Personnel marketing focused on university students and graduates
Pompová, Dominika ; Tureckiová, Michaela (advisor) ; Eger, Ludvík (referee)
The character of activities of human resource management is in today's world wider and wider, to be a good employer is not enough, it is needed to communicate this message through various channels and grip potential employees, current employees and also the public. On the basis of analyzis of available sources, the thesis summarizes and completes current knowledge in the area of personnel marketing and employer branding, and proves the importance of personnel marketing in the discipline of human resource management. The theoretical part at first concentrates on the general area of personnel marketing, later it covers specific activities of personnel marketing focused on the target group of university students and graduates. The practical part of the thesis describes the approach of a specific organization and activities of that organization focused on the target group of university students and graduates. Later the practical part describes a project of building university relations in which I took a part, the results of this project, and evaluation of the impact of the results. In the end the thesis compares the activities of this organization with prevalent praxis and answers a question if the success of personnel marketing is based rather on quantitative or qualitative approach. Key words...
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Career pages
Málková, Eliška ; Legnerová, Kateřina (advisor) ; Němec, Otakar (referee)
This diploma thesis is about career pages of companies which belong into field of HR marketing. The goal of this thesis is to analyse the career pages and then based on the analysis specify best practices. Next step will be according to best practices design new solution for career pages of xPORT Business Accelerator VSE.
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Marketing Utilization in Company Management
Doubrava, Tomáš ; Heinz, Vít (referee) ; Chalupský, Vladimír (advisor)
The aim of diploma thesis is an analysis of HR marketing focusing on university students using the example of selected company. The theoretical part deals with an explanation of general terms continuing to concrete description of used analysis. Analyses in the practical part are followed by recommendation to improve the current situation of HR marketing focused on university students in selected company.
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Personal marketing in shared services centres
Svoboda, Tomáš ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
This diploma thesis deals with the topic of personal marketing in the area of shared services centres, mainly by its external part focusing on acquisition of university students and graduates. The main aim of the thesis is to propose improvements for personal marketing strategy of one concrete company. For this purpose, the key notions from the field of personal marketing as employer branding and employer reputation are defined as well as the terms from the area of shared services centres. After the definition of SSC, the sector of shared company services is going to be described to give reasons for the need for them to set up an effective personal marketing strategy aimed on university students and graduates. In practical part the assessment of the current approach to the personal marketing of the chosen company is to be made by analysing individual elements of its personal marketing strategy and comparing it to its competition. Then by using that and the results of the survey made amongst the target groups, the recommendation to improve current HR marketing strategy of the chosen company will be concluded.
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The Recruitment Process At The Call Centre RWE
Popovičová, Jasmína ; Palíšková, Marcela (advisor) ; Honsová, Pavlína (referee)
The aim of the bachelors thesis is to analyse the recruitment process at Call centre RWE, explore untapped labour market, identify strengths and weaknesses of the recruitment process and make suggestions to improve current labour situation. Thesis is divided into two sections - theoretical and practical. Theoretical section describes terms and theory of recruitment. Practical section consists of the description of the company, current situation in recruitment at the Call centre RWE, results of the research and strengths and weaknesses of the recruitment process together with the suggestions for increasing its outcome. The research included these topics - student employment, popularity of the position call centre operator, RWEs employer brand especially its attractiveness and the recruitment campaign.
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