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New product implementation into Fitness Power marketing strategy
Hejdrychová, Lucie ; Voráček, Josef (advisor) ; Procházka, Jan (referee)
Title: New product implementation into fitness centre marketing strategy This thesis is focused on the issues of attendance of fitness centres predominantly by male population. Especifically, I will look into Fitness Power, which is located in Prague. Objectives: Using strategic analysis and marketing research, respectively using a survey to assess the current state of the fitness centre and its services and try to propose changes to the fitness centre so that it will be attended by both men and more women. My thesis will contain a proposal to create an exercise room, which has not been built yet in this fitness centre. Methods: There will be used following strategic analysis: PEST analysis, analysis of resources, analysis of competition and also marketing research, respectively a survey. The sample for the research will be selected from the group of customers who visit any service in the fitness centre. Customers will be able to fill in the questionnaire directly when visiting the fitness centre. Based on the analysis above and marketing research will be developed SWOT analysis. Results: Based on the results of marketing research, some measures were suggested to be able to increase satisfaction and attendance at the fitness centre. Number of changes were suggested in the proposal for a new gym and...
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Sports relaxation centre in Havlíčkův Brod
Bočková, Veronika ; Kalánek, Jiří (referee) ; Brzoň, Roman (advisor)
This diploma thesis deals with a project of an sports relaxation centre in Havlíčkův Brod Ledečská street on plots no. 561/1 and 664/17 that are slightly sloping. The building is non-basement with 2 above-ground floors. The exterior load-bearing walls are made of clay blocks complemented with thermal insulation system according to ETICS. The building foundations are designes as strip foundations from concrete. Horizontal load-bearing structures will be made of prestressed concrete floor slab Spiroll. The building is roofed with a warm flat roof. First ground floor consists of sport part, there are big and small gym, crossfit excercise hall, 3 excercises halls for group lessons and 2 squash courts. It is also possible to use workout playground which is approached from the gym. There is also a buffet near the entrance. Second ground floor serves for relaxation, there are salt cave, sauna world with 5 different saunas (Finnish and also steam) and Whirlpool. The sauna world has also a cooling pool. Visitors can also use the outdoor rest area with a cooling pond. There are also a massage room, pedicure/manicure, solarium and sports shop.
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Sports center
Nováková, Kateřina ; Kozubíková, Ivana (referee) ; Matějka, Libor (advisor)
The subject of my master´s thesis is a project of a new sports center in Havlíčkův Brod in Humpolecká street on plot no. 2709/3 and 2709/4. The land is sloping and its area is 14 849 square meters. The building has two overground floors and one underground floor. Vertical bearing constructions are designed from the monolitic ferroconcrete columns. Space between colmuns is made up of ceramic blocks. In the underground floor the space is made up of monolitic reinforced concrete. The vertical peripheral structures are provided with an insulation system with ventilated space. The horizontal bearing structures are designed as a monolitic reinforced concrete slabs. The roof is designed single – layer vegetation area. The roof over sports hall is sloping made up of wooden trusses. In south-eastern side of sports centre is designed restaurant with its technical background. In the underground floor there is relaxation part with swimming pool, saunas and massages. The rest of sports center is made up of technical and hygienic background for visitors and employees, and sports grounds, for example badminton courts, climbing wall, squash courts, fitness and 4 sports rooms.
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Boarding house Pamferova Huť
Trojáková, Michaela ; Bečkovská, Tereza (referee) ; Brzoň, Roman (advisor)
This diploma thesis describes the design and processing of project documentation pension. The proposed facility is located in the village of Železná Ruda- Pamferova Hut. The site is widely used by tourists in winter and summer. This is partly basement building, which has 2 storeys and an attic. The roof is designed as a gabled dormer with a flat roof. The building is based on the footings of plain concrete and under the reinforced concrete pillars are designed shoe. Supporting, peripheral and partition walls are designed from sand-lime bricks SENDWIX. An exception is peripheral walls of the basement, which is in contact with soil, which is designed as a lost formwork. In the dining area, which has an open reinforced concrete columns. Ceiling structure will consist of prestressed ceiling panels SPIROLL. Perimeter walls are insulated using external thermal insulation composite system using insulation from stone wool. The building is functionally divided into three main parts with a common main entrance. The first part is a restaurant with a kitchen, storage and kitchen facilities. This section is designed restaurants with a total capacity of 26 persons, the capacity will be in the summer to expand the possible capacity of the terrace, which belongs to the dining room. It is also proposed sanitary facilities for visitors to the restaurant, kitchen with storage and facilities for staff. The second part is the wellness center, which consists of a gym and rooms with infrared sauna and whirlpool. This section is designed sanitary facilities for visitors separated for men and women. The last part of the pension, which used to accommodate 30 people and the background of the pension. Backgrounds pension means any technical equipment room, storage room for bikes and skis, and not least the individual room house, which also includes a room for personal hygiene. This thesis was created with an emphasis on a correct layout and architectural design, static requirements an
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Sports and wellness center
Libřický, Zdeněk ; Manová, Ludmila (referee) ; Maceková, Věra (advisor)
The final thesis is focused on the design and elaboration of the project documentation of the sports and relaxation center. The proposed building is located in the south-eastern part of the town of Hradec Králové, in a location supposed for buildings and areas of sports and relaxation use. It is a three-storey building with a flat roof and partial basement. The construction system is wall-mounted with a combination of skeleton. The building is based on plain concrete and reinforced concrete foundation footing. The peripheral, supporting and partition walls are designed from ceramic blocks POROTHERM. The inner load-bearing elements consist mainly of reinforced concrete columns. The ceiling structure is designed from reinforced concrete slabs supported locally. The perimeter walls of the first overground floor and part of the perimeter walls of the basement are insulated by an external contact thermal insulation system. The thermal insulation of the perimeter walls of the second floor is designed by means of a ventilated facade with facade tiles except the squash courts and the relaxation area. The building is functionally divided into three main parts, where the central part forms an entrance hall with comunication spaces of all floors. In this part a basement with technical facilities is designed. The right part of the ground floor consists of a restaurant with a bowling alley and a kitchen with storage and hygienic facilities. As part of this section, a gym and exercise rooms for fitness exercises, spinning and TRX are designed on the second floor. The left part consists of two squash courts with the appropriate facilities and massage areas. There is also a relaxing facilities with a north-facing terrace on the second floor. There are also dressing rooms and hygienic facilities. The designed object is accessible for disabled people. There is a parking lot for 40 cars, 3 motorcycles, one bus and three barracks for cars.
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Sports centre Hodonín
Svatek, Michal ; Král, Jakub (referee) ; Brzoň, Roman (advisor)
The content of this thesis is elaboration of technical documentation for realization of a sports centre. The building is situated in Hodonín in flattened terrain. It is a building with two floors, non-cellar, flat vegetation roof and sloping roof of the wooden glued laminated trusses. The building is based on plain concrete strip foundations and concrete foundations footing. Both peripheral and internal walls are made of ceramic blocks Porotherm. In open spaces, reinforced concrete columns are designed. The ceiling structure is designed from pre-stressed Spiroll ceiling panels. The peripheral walls are insulated with the ETICS external thermal insulation system in the western part of the building. On the rest of the building there is a ventilated facade with a cladding made of wood and Cetris tiles. The building is functionally divided into two parts with a common entrance. On the north and south side there are sports grounds. The rest consists of a restaurant, a kitchen with facilities, a hygienic background for employees and visitors. The whole building is barrier-free.
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Sports Center
Dvořák, Jiří ; Brzoň, Roman (referee) ; Bečkovská, Tereza (advisor)
The diploma thesis deals with design and elaboration of the project documentation of the sports center. The proposed sport center facility is located in the western part of Zruč nad Sázavou, in a location designed for buildings and areas of sport and relaxation use. The object of the sports center is designed as two-storey, non-blocked, roofed flat roof. The main feature of the sports center is the multipurpose sports hall with a single-shell curved flat roof. The supporting element is a curved glued lamellar truss. The proposed contruction of the sports center has 2 functional parts. This is a multipurpose sports hall with backgrounds (dressing rooms, washrooms), two squash courts, a gym and two exercise halls as well as facilities. The sports hal lis complemented by tribune for 380 spectators. The second part is a sports bar with a capacity of 40 people. The perimeter structures of the sports center are designed by a ceramic and insulated mineral wool contact systém with a ventilated aluminum facade. The supporting ceiling structure consists of prefabricated Spiroll panels. Designed 2 VZT engine rooms in 2nd floor, on efor 1st floor and second for 2nd floor including sports hall. Hot water heating by gas boilers. Part of the proposed construction is paved areas of parking lots
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Sports Center
Draštíková, Lucie ; Brzoň, Roman (referee) ; Bečkovská, Tereza (advisor)
This master thesis deals with the design of a new sports center. The capacity of the sports center is 90 visitors and 12 employees. The building is designed as a two-storey, for disabled people and constructed by sandstone brick block with a flat roof. On the first floor is a main and staff entrance, a café, squash, 3 saunas (men, women, mixed), 2 rehabilitation rooms and staff room. On the second floor is a gym, HEAT, spinning, a mirror and gym hall, gallery and staff room. Part of the proposed building is a car park with a capacity of 70 parking spots (4 parking spots for disabled people) and 1 bus stop. Car park for staff has a 16 parking spot.
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Cultural Center Brno
Juračková, Lenka ; Marek, Jiří (referee) ; Šindlar, Jiljí (advisor) ; Berková, Petra (advisor)
Bachelor thesis expands an architectural study elaborated within the framework of the course AG33 to the stage Documentation for permission of construction and Documentation for building permission. The topic of the thesis is a Culture Center in Brno, for which was selected a lot on the street Údolní in front of square Obilný trh in a slope under the Špilberk. Close to the lot is located University hospital Brno – maternity hospital and the building of Public Guard of Rights and historical build-up area from 19. century, which strictly keeps a street line, this street line was disrupted by gap site during the 2. World War, due to the bomb fallout. New building of the cultural center is designed in this gap site between two historical houses and completes original frontageline. The main idea of design was to keep the fromtage line and at the same time interconnect by designed project an opposite square with a park and castle Špilberk. Object comprises three parts. The main object is in the shape of a letter L and its back part is partly built in the slope, in bigger wing of the building is located a foyer, a big concert hall, performers, staff and technical facilities and storage area in the first floor, small conference hall with foyer in the second floor and gallery in the third floor, in smaller wing café and gym are located. Second part includes sheltered penthouse in the shape of letter L which is designed in form of steel structure, which is adjacent to the main object and thus creates square-shaped yard. The cover at the same time creates sheltered passage from Obilný trh onwards to Špilberk. Third object is the smallest one, it has cuboid shape and it is defined as a commercial space especially for free-time activities.
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New product implementation into Fitness Power marketing strategy
Hejdrychová, Lucie ; Voráček, Josef (advisor) ; Procházka, Jan (referee)
Title: New product implementation into fitness centre marketing strategy This thesis is focused on the issues of attendance of fitness centres predominantly by male population. Especifically, I will look into Fitness Power, which is located in Prague. Objectives: Using strategic analysis and marketing research, respectively using a survey to assess the current state of the fitness centre and its services and try to propose changes to the fitness centre so that it will be attended by both men and more women. My thesis will contain a proposal to create an exercise room, which has not been built yet in this fitness centre. Methods: There will be used following strategic analysis: PEST analysis, analysis of resources, analysis of competition and also marketing research, respectively a survey. The sample for the research will be selected from the group of customers who visit any service in the fitness centre. Customers will be able to fill in the questionnaire directly when visiting the fitness centre. Based on the analysis above and marketing research will be developed SWOT analysis. Results: Based on the results of marketing research, some measures were suggested to be able to increase satisfaction and attendance at the fitness centre. Number of changes were suggested in the proposal for a new gym and...
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