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The Performance Evaluation of the Company using Balanced Scorecard
Bartoníčková, Klára ; Pavláková Dočekalová, Marie (referee) ; Bartoš, Vojtěch (advisor)
The diploma thesis focuses on the performance evaluation of the selected company XYZ, s. r. o. using the Balanced Scorecard method. The thesis includes three main parts. In the theoretical part, basic terms and knowledge are defined, which are important for the development of the analytical and proposal part. The analytical part deals with the introduction of the company and the analysis of the current state. This includes evaluating the financial situation and carrying out a strategic analysis of the selected company. The last part of the thesis is focused on the implementation of the Balanced Scorecard method, while recommendations and suggestions for improving the company's performance are proposed here, which are based on theoretical knowledge and the analytical part of the thesis.
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Feasibility study of Business activities
Pekař, Šimon ; Marciánová, Pavla (referee) ; Pirožek, Petr (advisor)
The main topic of this bachelor's thesis is the preparation of a feasibility study for a new board game, so that the thesis presents the basis for supporting entrepreneurs, or rejecting this plan. The work focused on three parts. The production part, which proposes ideal methods of production, according to product requirements and costs. In the second part, the thesis focuses on the analysis of the external environment using market analysis, target group, PESTLE or Porter's five forces model. The final part evaluates the economic feasibility of the project. Product marketing mix, break-even point analysis, ROI analysis and SWOT analysis are covered here. These analyzes work with information from the analysis of the internal and external environment. Finally, the balance sheet and profit and loss statement are prepared.
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Evaluation of the Financial Situation of a Company and Proposals for its Improvement
Jelínek, Petr ; Sobotková, Nikola (referee) ; Bartoš, Vojtěch (advisor)
The bachelor thesis deals with the assessment of the financial situation of SMC Industrial Automation CZ s. r. o. in the years 2018-2022. The work is divided into 3 parts. The first part is the theoretical part, where the basic concepts of financial analysis and their indicators are described. The second part is practical, which includes the calculation and evaluation of individual indicators. The last part is a proposal, where there are possibilities for improving the financial situation of the company. These proposals were consulted with the management of the company.
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Evaluation of the Financial Situation of a Company and Proposals for its Improvement
Šolcová, Helena ; MBA, Tomáš Šafařík, (referee) ; Bartoš, Vojtěch (advisor)
The bachelor thesis evaluates the financial situation of the company Dřevodílo Rousínov between the years 2018-2022 and presents proposals for the improvement. The thesis is divided into three parts. In the theoretical part, individual indicators of financial analysis are defined, which are subsequently used in the practical part of the thesis. The practical part includes the current state of the company and calculations of individual indicators are performed. The last part contains an overall evaluation of the resulting calculations and suggestions for the improving the company’s financial situation.
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Evaluation of the Company´s Financial Performance using Benchmarking Approach
Toman, Martin ; Štukavec, Jiří (referee) ; Bartoš, Vojtěch (advisor)
This diploma thesis is focused on the evaluation of the business and financial performance of the company SWIETELSKY stavební s.r.o. using the benchmarking method. The thesis is divided into four main parts. The first part contains the theoretical background necessary for addressing the given issue. The following chapter characterizes the examined company and also describes the strategic analysis of the enterprise. In the third part of this thesis, the actual benchmarking of the company with appropriately chosen competitive enterprises is conducted. The final part includes a detailed description of proposals for improving the business and financial performance of the company.
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Proposal of the Company's Business Operations Development by Progressive Sales Methods
Ušel, Patrik ; Mráček, Pavel (referee) ; Šimberová, Iveta (advisor)
The bachelor thesis focuses on the development of business activities of a company operating in the field of production and distribution of packaging materials. The theoretical part deals with the characteristics of key concepts and analyses necessary for the development of the second part of the thesis. The latter describes and evaluates the current state of the external, internal and industry environment of the company under study. Subsequently, the SWOT analysis is the key basis for the definition of the proposal for the expansion of business activities, presented in the final part of the thesis.
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Feasibility study
Beneš, Michal ; Sliwková, Petra (referee) ; Pirožek, Petr (advisor)
This thesis develops a feasibility study for the introduction of a new product. The aim of the thesis was to evaluate the technical and economic feasibility of the project. With the help of market research and analysis of the external environment, the current market situation was mapped and a SWOT analysis was performed. In the technical part, the design of the production process was developed and the production time was determined. The economic part quantified the cost and price of the finished product. In the techno-economic evaluation, the return on equity was determined, the break even point was determined and the risks of implementation were found and arrangements to minimize them were proposed.
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Marketing Mix of Company
Nezhyba, David ; Markes, Radovan (referee) ; Milichovský, František (advisor)
The diploma thesis focuses on the marketing mix of a company targeting the consumer market in the USA. It includes a theoretical review serving as the basis for the analytical section. Furthermore, it contains an analytical part providing an evaluation of the current company situation. The final section consists of proposals contributing to the improvement of the marketing mix.
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Marketing Strategy Proposal for the Selected Company
Verner, Pavel ; Kaňovská, Lucie (referee) ; Chlebovský, Vít (advisor)
This diploma thesis deals with the design of the marketing strategy of a selected company. The first part deals with the objectives, methodologies and the procedure used to achieve them. The second part of the thesis presents the theoretical basis of the thesis and the technical concepts needed for the third part of the thesis, the analysis of the current situation, which is devoted to the analysis of the current situation, internal and external factors and the survey of customer needs and preferences. The outputs from the analysis of the current state are used in the following own solution proposals, where the output is a proposal of the future marketing strategy of the company with an emphasis on online marketing and the use of artificial intelligence.
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