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Business Plan - Introduction of a New Product on the Market
Hajtmar, Adam ; Kováč, Michal (referee) ; Heralecký, Tomáš (advisor)
The diploma thesis is focused on the elaboration of a business plan for placing a product on the market. It is a robotic device for the maintenance of single-wheel rails. The equipment will be placed on the Czech market by companies that will be newly created for this purpose. The business plan will be based on experience from joint machine research as well as relevant analyzes. The plan is therefore aimed at the company successfully completing its entry into the Czech market.
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Business Plan - Introduction of a New Product on the Market
Hajtmar, Adam ; Kováč, Michal (referee) ; Heralecký, Tomáš (advisor)
The diploma thesis is focused on the elaboration of a business plan for placing a product on the market. It is a robotic device for the maintenance of single-wheel rails. The equipment will be placed on the Czech market by companies that will be newly created for this purpose. The business plan will be based on experience from joint machine research as well as relevant analyzes. The plan is therefore aimed at the company successfully completing its entry into the Czech market.
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Strategy for the Expansion of Chosen Company
Fridrichová, Veronika ; Hornungová, Jana (referee) ; Milichovský, František (advisor)
Aim of the diploma thesis is to choose a suitable strategy for expansion of the selected company. The chosen company based in Brno develops web content management software. The strategy is made based on analyses of external environment – potential market for entry, analyses of internal environment of the company and its financial analysis. The last part of the thesis consists of suggestions and proposed solutions.
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Entry of Czech company on Chinese bio and nanotechnogy market
Ostrihoň, Adam ; Vlčková, Jana (advisor) ; Procházková Ilinitchi, Cristina (referee)
Goal of this thesis is to identify best way of entry for Czech company on Chinese market with bio and nanotechnologies and evaluate bio and nanotechnology industry in China. Goal of a thesis will be acomplished through analysis, synthesis and collection of data from available sources including information from members of bio and nanotechnology company Nafigate, which decided to enter Chinese market itself in year 2011. The work is divided into three chapters. First chapters defines bio and nanotechnologies and deals with their development in world and China. Second chapter is dedicated to analyze Chinese market and entry conditions for foreign company. The third chapter describes experience of Nafigate company with entry on chinese market with bio and nanotechnologies and in the end of the chapter we find recommendations for possible market entry.
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Introduction of a new energy drink to the Czech market
Svěchota, Daniel ; Vávra, Oldřich (advisor) ; Písař, Pavel (referee)
This bachelor thesis, is devoted to the subject of introducing a new energy drink to the market that is currently being distributed in over 12 countries worldwide. It starts with the idea of introducing the new energy drink to the Czech Republic and focusing it on the current situation and the market place. The next part describes the marketing plan outlining the possibilities of brand communication. The end part contains the findings that could be used to introduce this product onto the Czech market.
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Franchising as a Form of Market Entry
Říhová, Denisa ; Kaczor, Pavel (advisor) ; Cílek, Michal (referee)
This bachelor thesis will discuss franchising as a business model. The structure of this thesis is the following; firstly I describe franchising and its context and secondly I apply the theory on the company Dancing Crackers. The purpose of this thesis is to line up steps and prepare a plan for the realisation of a franchise project. I start with the more general perspective and then move on to the practical aspect of the thesis. Based on the lined up steps which were applied to the company Dancing Crackers I have concluded several findings which allow me to argue for methods that increase effectiveness of franchising processes. This was concluded based on methods of observation.
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Ways of Indtroduction of the New Product in the Market
Mlejnek, Jiří ; Kaňovská, Lucie (referee) ; Chlebovský, Vít (advisor)
The main objective of the diploma thesis Ways of introduction of the new product in the market is to evaluate and choose suitable marketing strategy for the management of company Schrack Technik spol. s r.o. which is considering introduction of the new product in the market. The new product is electric vehicle charging station. Due to comprehensiveness of the main objective there are also set two partial objectives which are interconnected and contribute to its elaboration. First partial objective is to define company´s situation on the market applying financial analysis, analysis of internal and external environment (Porter´s five forces, PESTE, SWOT analysis) which should help to find company´s strength and weaknesses, evaluate possible threats and opportunities. Second partial objective is to evaluate whether the electro mobile industry is attractive or not.
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