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Customer Satisfaction Analysis and Recommendations for its Improvement
Mičánková, Jana ; Havíř, David (referee) ; Chalupský, Vladimír (advisor)
The bachelor´s thesis deals with the analysis of customer satisfaction and suggestions for improvement of its level at company STUDENT AGENCY TRAVEL k.s. The theoretical part of this thesis is focused on explaining the basic theoretical concepts that are used in the practical part. A questionnaire survey is used to determine customer satisfaction. From the obtained data, recommendations are then proposed which should lead to an increase in the level of customer satisfaction with the company’s services.
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Customer Satisfaction Analysis and Recommendations for its Improvement
Fajtová, Kamila ; Havíř, David (referee) ; Chalupský, Vladimír (advisor)
This bachelor‘s thesis deals with an analysis of customer satisfaction of zero-waste shop NEBALENKA. The theoretical part is focused on explaining the basic concepts related with marketing research. In the practical part is realized analysis of the company and obtained information from questionnaire survey is evaluated in detail. Based on the results of this research are recommended appropriate measures and strategies leading to increase a customer satisfaction.
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Integration of iPads Into Schools
Havíř, David ; Kulhánková, Jana (referee) ; Dydowicz, Petr (advisor)
The Bachelor thesis deals with designing of part of information system based on iPads as learning tools. The theoretical part focuses on general theory, specifics related to the topic and benefits of iPads in education sector. Practical part focuses on analysing and comparing different proposed solutions in terms of contribution and financial demand for the particular school, subsequent selection of most suitable one and integration into current information system of this school.
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Proposal to improve the marketing mix of the company Duostav KB s.r.o.
Klimecký, Filip ; Kaňovská, Lucie (referee) ; Havíř, David (advisor)
The bachelor thesis focuses on proposal to improve the marketing mix of the construction company Duostav KB s.r.o. Throughout the bachelor thesis I followed the theoretical foundations that are mentioned in the theoretical part. Then I analyze the marketing mix, marketing environment and management of construction company Duostav KB Ltd. Based on the outputs of the analysis of the current situation, proposals are made to improve the marketing mix.
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Proposal to improve the marketing mix of the company AUDIFIED
Semler, Josef ; Mráček, Pavel (referee) ; Havíř, David (advisor)
The bachelor thesis deals with a proposal for improving the marketing mix of the company's software division AUDIFIED s.r.o. In the theoretical part the concepts for the practical part of the thesis are presented. In the analytical part, internal and external analyses are performed, which are summarized in the SWOT analysis. Suggestions for improvement of the current situation are based on the analysis of the current situation.
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Proposal to improve the marketing communication of the company
Ryba, Jakub ; Schüller, David (referee) ; Havíř, David (advisor)
Bachelor thesis is focused to improve marketing communication for a alcohol delivery company. The theoretical part is focused on explaining the basic concepts in marketing and communication. The analytical part deals with the current state of the company, determining possible shortcomings and then a proposal to improve the company's marketing communication. Improving marketing communication should help attract new customers.
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Proposal to Improve the Marketing mix of e-shop
Roztočilová, Zuzana ; Havíř, David (referee) ; Kaňovská, Lucie (advisor)
The submitted master thesis is focused on proposals that lead to improvements of the marketing mix of a company About You GmbH. The first part of the thesis contains a theoretical description of important terms from marketing and selected analyses. The analytical part of the thesis follows, it contains the introduction of the company, analysis of the internal and external environment and then evaluates the questionnaire survey applied to customers from the Czech Republic. In the final part of the thesis, based on the analysis and questionnaire survey, there are shown proposals lead for possible improvement of the marketing mix and also their risk analysis.
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Sales Promotion and Advertising of a Specific Product
Nejeschleba, Radek ; Havíř, David (referee) ; Mráček, Pavel (advisor)
The bachelor thesis focuses on finding the ideal form of marketing communication, including advertising and sales promotion for a book on bitcoin, which the author will publish in 2022. For this purpose, various types of marketing analysis are used. Based on these analyses, a possible solution for successful marketing communication is proposed. Special emphasis is placed on sales promotion and advertising.
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Proposal to Change the Company's Communication Mix
Žáková, Veronika ; Havíř, David (referee) ; Kaňovská, Lucie (advisor)
The master’s thesis is focused on the communication mix of the company C SYSTEM CZ a.s. The work includes the theoretical, analytical and proposal part. The theoretical part includes important marketing concepts. The second part analytically analyzes the current situation of the company. In the last part, based on the analyzes, proposal for improving the communication mix are created. The aim of these proposals is to reach new customers, strengthen relationships with existing customers and further increase awareness of the company and their products.
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