|
|
The development and position of female characters in the Witcher video games series
Boukalová, Kateřina ; Krobová, Tereza (advisor) ; Miessler, Jan (referee)
This work focuses on the analysis of visual representation, behaviour and development of female characters in the video games series the Witcher, which consists of three games with consequential stories. The aim of this work is to analyse all female characters that appear in this three-part series, from main characters to supporting characters and female monsters. In the first part of this work, there is the theoretical clarification of the basic gaming terms and how the gender problematics are connected with video games - namely femininity, sexism and basic female archetypes, which are an inseparable part of games. Furthermore, the thesis introduces the origin of the Witcher world as well as its main hero, Geralt, and briefly introduces the plot of the series. In the second part of this work, the three main characters of the series are analysed in the terms of their visual representation, behaviour, motivation as well as their relationship with the main hero, their behaviour during fights and their relationships with other characters. Furthermore, this work analyses selected female characters, which are examined as individuals (for example sorceresses and warriors) or as groups (for example village women, town women and vampires), according to how significant they are. This thesis focuses on how...
|
|
|
Comparison of Liberal and Democratic Corporatist Media Models in 2018
Davidová, Barbora ; Hanák, Peter (advisor) ; Miessler, Jan (referee)
The bachelor thesis deals with the comparison of the media systems of Great Britain, Ireland, Germany and Sweden, following the work of Hallin and Mancini's Comparing Media Systems: Three Models of Media and Politics. Using the example of these four countries, it tries to find out whether there is still a clear boundary between media systems in Liberal and Democratic Corporatist countries, or whether media systems converge towards the Liberal model as Hallin and Mancini predicted. The thesis is divided into a theoretical and an analytical part. The theoretical part introduces the term "media system" and also several different typologies of media systems with special emphasis on Hallin and Mancini's typology. The analytical part compares national media systems according to four parameters: the structure of media markets, the degree of political parallelism, professionalization of journalism and the role of the state - each of these parameters is described in a separate chapter. The work uses data from recent research, publications and articles and compares them with data from the original Hallin and Mancini's publication. It attempts to describe as accurately as possible the present state of the media systems of the four above mentioned countries, both individually and in total. Findings of the...
|
|
|
Novorossiya: comparison of its perception in Czech and Russian environment from 2013 through 2016
Švarc, David ; Köpplová, Barbara (advisor) ; Miessler, Jan (referee)
This Bachelor thesis concerns itself with the internationally unrecognized confederation known as Novorossiya. This political entity emerged between 2014 and 2015 during the Ukrainian crisis. The ultimate goal of this work is to map out how the emergence of said state was reflected by four Czech and four Russian media platforms. The research itself is preceded by a chapter dedicated to the historical context of the geographical region. The content of this chapter includes important geopolitical and historical events that preceded the rise of the confederation which ventures back to the rule of Catherine II. up to the eventual Ukrainian Crisis. The parameters of the media inquiries made regarding the crisis are closely examined and include a year of research around said crisis in both directions (2013 & 2016). This is done in the hope to provide a wide enough scope of time and information to be able to clearly state if and when the idea of Novorossiya was present in any form and in what measures was it present. The research done is both quantitative and qualitative terms in order to have sufficient data to reach a conclusion.
|
|
|
The preception of political agenda-setting on Facebook. Is the critical sense of young adulst while perceiving the information infulenced by their level of education?
Izakovičová, Mária ; Nečas, Vlastimil (advisor) ; Miessler, Jan (referee)
The way how users interact with social media is constantly changing. In recent years we have seen a shift in the social media from mere communication platforms to complex metamedia where users can interact with it's content and shape it. In this environment however, the quality of the information can vary greatly and even low-quality information can spread very easily. This study examines how do the University students, percieve the information they find on social media - namely Facebook. I analyse how students interact with news content on Facebook, how do they percieve the credibility of the news and which factors influence their perception. The aim of this study is to find out the ways of student interaciton with the news content on Facebook, how they perceive its credibility and what factors influence their perception. There was qualitative research method used and the research was conducted by the techniques of think aloud protocol and semi-structured interviews. Research has shown different ways of student interaction with the news content. In the same time, the kind of interaction affects their perception of credibility of the news content.
|
|
|
The development and change of information leaks in news articles published on tech - oriented media PhoneArena.com and MobilMania.cz
Martinů, Ondřej ; Miessler, Jan (advisor) ; Jirků, Jan (referee)
The topic of this thesis is the content of news articles regarding information leaks published on websites PhoneArena.com and MobilMania.cz, which focus on mobile phone news and related topics. Information leaks nowadays often appear in the electronics area on related websites, therefore it is proper to focus on this phenomenon from the viewpoint of media analysis. The work explores (through quantitative content analysis) not only the frequency of such reports between years from 2006 to 2016, but also other features, such as sources of such reports, the location of the notice regarding the information leak, or the potential doubt of the author over the truth of the content of such information. Further attention is paid to the comparison of differences between the Czech and international pages. On the theoretical level, this thesis focuses on the topics of online journalism, sources of online journalism, information embargo, ethical aspects of information leaks, with attention to originators of such reports called "leakers". This thesis seeks to clarify the transformation of the two mentioned sites over the said years in regard to the news articles focused on information leaks.
|
|
|
Representation of Gender Inequality in Czech Lifestyle Magazines for Men
Jacobs, Diana ; Jirák, Jan (advisor) ; Miessler, Jan (referee)
The thesis focuses on representation of gender inequality in Czech lifestyle magazines for men. The main research question explores the ways in which men's magazines represent the issues of gender inequality. The research method used in this thesis is qualitative content analysis by Anselm Strauss and Juliet Corbin. The sample contains selected articles from Czech versions of the men's magazines Maxim and Esquire, covering all of 2016. The open coding process enabled labeling of the analyzed phenomena, discovering the prominent categories and their dimensions. Axial coding resulted in the reorganization of the categories, which emerged during open coding, by exploring the relationships between the categories and making connections between them. Selective coding identified the central phenomenon of the research. Male Dominance emerged as the core category, integrating the other categories - Manifestations of Gender Inequality, Men's Fear of Gender Equality and Partial Refutation of the Masculine Perspective - around the central phenomenon. The theories used as the sources of the enhancement of theoretical sensitivity are explored and presented in the theoretical part of this thesis. The research concludes that the analyzed lifestyle magazines for men spread negative gender stereotypes and...
|
|
|
Regionality in public-service television of selected 'European countries - comparative study
Bělka, Michal ; Moravec, Václav (advisor) ; Miessler, Jan (referee)
This diploma thesis focuses on history, position and activities of public service television broadcasters in selected European regions: South Moravia, Eastern Jutland, Andalusia and Scotland. In its theoretical section, we address the issue of the changing role of public service media in the era of technological convergence and new emerging opportunities in the environment of social media and other digital platforms. We also discuss the importance of regional television stations, studios and editorial offices from the viewpoint of both broadcasters and the citizens of particular regions. The empirical section consists of a comparative study focusing on the activities of Czech Television's studio in Brno, DR's production center in the Danish city of Aarhus, a regional station called TV2 Østjylland, RTVE's territorial center in Andalusia, a regional broadcaster RTVA and, last but not least, BBC Scotland. Based on interviews with key public service television managers in all four countries, we have mapped regional activities of these broadcasters from a number of perspectives: local and historical context; legislative and regulatory requirements; organizational and financial framework; broadcast content and interactive communication with the audience. The study also presents specific projects run by the...
|
|
|
The Using of Celebrity Endorsement in the ZOOT magazine Interviews
Drachovská, Zuzana ; Miessler, Jan (advisor) ; Štoll, Martin (referee)
This master thesis is focusing on celebrity endorsement used for product, brand or company promotion. The chosen example is compared with similar competitive ones and demonstrates critical view on celebrity endorsement as a phenomenon and also celebrities. The Grounded theory using repeated reading and coding is chosen as an analysis method for this thesis. This method is used in empirical part of the paper, applied on the interviews from every issue of the magazine ZOOT published and its results are interpreted and evaluated afterwards. The main aim of this thesis is to confirm or disprove the statement that magazine ZOOT uses communication strategy that differentiate it from its competition.
|
|
|
Sama doma: case study with emphasis on gender stereotypes
Halamásek, Šimon ; Vochocová, Lenka (advisor) ; Miessler, Jan (referee)
This master thesis titled "Sama doma: a case study with emphasis on gender stereotypes" focuses on the way gender stereotypes are manifested in the live publicistic talk show Sama doma. Based on the analysis of selected episodes, a conducted interview with the show's head editor and with the support of literature, this thesis shows, that gender stereotypes are indeed a part of the content. The presence of these stereotypes is noted among the topics chosen, guests invited, in the absence of a male and also in the speech of moderators. The speech is highlighted as the main source of gender stereotypes in this show and is linked to internalised sexism. Its specific manifestations are thematically categorised into several subchapters. The show has been criticised in the past for stereotypical depictions of women and the research findings of this thesis are therefore compared to the criticism as well. The thesis concludes that even though this show broadcasted on Czech Television has succeeded in shifting the way it deals with gender roles to a less stereotypical one, we can still find manifestations that support the rigid nature of these structures.
|
|
|
Building corporate identity through social and new media
Kučerová, Tereza ; Köppl, Daniel (advisor) ; Miessler, Jan (referee)
The dissertation examines the process of building corporate identity in the new social media. It defines brand images and characterises their functions in marketing communications. It surveys their practical utilisation and describes brand roles and their values, brand status and identity in strategic management, and more particularly in social media which are described herein with regard to the current situation and long-range forecasts. In a practical part it describes the building of brand identity of Bonami.cz since its creation to the present day in the social media, and compares its communication with the U.S. brand Wayfair. It strives to highlight some differences in their communication activities and puts forward recommendations for further development. The practical part then describes the perception of the brand Bonami.cz by the existing customers and confirms and rejects some working hypotheses.
|
guest ::
