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H&M brand in Czech market since 2003
Vargaeštoková, Martina ; Dolanská, Nora (referee) ; Hejlová, Denisa (advisor)
Bachelor thesis "H&M brand in Czech market since 2003" deals with the position of the Swedish fashion retail chain Hennes & Mauritz AB on the Czech market. Within a given theme, the objective of the introduction is to interpret and define a term "fast fashion." H&M brand represents this specific business concept. Furthermore, the thesis describes marketing activities of the brand when entering Czech market. At its core, it analysis the communication mix of the brand and compares its communication tools and techniques with the direct competitors of H&M (representing the concept of fast fashion as well). Finally, the thesis focuses on one particular marketing activity - fashion collections created in collaboration with famous fashion designers and celebrities. The main objective of the thesis is to present a comprehensive insight of the brand on the Czech market and then, through SWOT analysis to highlight the potential threats and opportunities in the future.
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Adidas and Puma brands in years 2006-08 : comparative study
Suchá, Helena ; Hejlová, Denisa (referee) ; Kopecký, Ladislav (advisor)
The bachelor thesis "Adidas and Puma brands in the years 2006-2008 : comparative study " deals with comparing the positioning and communication activities of Adidas and Puma sport brands in the years 2006-2008 in both Czech and Global market for sporting goods. Their Sharp origin and history is reflected in the production and marketing communication of brands that belong to the leaders in the sports industry and sponsorships. The first two parts deal with representation of brands Adidas and Puma and their inception, describe the primary plans of Dasslers brothers (in later years the founders of the surveyed companies) to build up a family factory of sports shoes, their conflicts and the following separation. From a historical perspective it examines the progression of advertising and visual appearance of those two brands. The third section examines the definition of marketing communication mix tools, rivalry and market environment at a given time period, defining the quality of brands in the minds of consumers and its permanent building up. In this part the method of comparison is used to analyse the spots and print advertising campaigns from 2006 to 2008 is to find out and then define the interaction between those two rivals on the sports field industry and the message referring to their common roots.
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Joe Sacco and Guy Delisle : views on comics journalism
Bárta, Jan ; Sládková, Hana (referee) ; Kruml, Milan (advisor)
Bachelor thesis "Joe Sacco and Guy Delisle: Two Views on Comics Journalism" deals with the possibility of existence of comics journalism, taking examples from work of two contemporary cartoonists, non-fiction comics authors Joe Sacco and Guy Delisle. To begin with, I'm trying to define comics phenomena and introduce its expressive devices and comics-specific techniques. Afterwards follows a short summary of history of comics, with a particular focus on history of American and Franco-Belgian comics. Then I would in short introduce the life and work of our two cartoonists together with a brief comparison of their visual style. The main part of the thesis is nevertheless the analysis and comparison of Joe Sacco's investigative reporting comic Footnotes in Gaza and Guy Delisle's comic travelogue Burma Chronicles. In the final part I'm due to answer the question of whether the comics journalism is possible and what could be its contribution.
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Comparative study of recruitment campaigns of the Police and the Army of the Czech Republic in 2008
Kubištová, Lenka ; Halada, Jan (referee) ; Obluk, Ondřej (advisor)
Bachelor's thesis "Comparative study of recruitment campaigns of the Police and the Army of the Czech Republic in 2008" deals with the analysis and comparison of two governmental campaigns which were the response of unfavourable personnel situation in both forces at that time. Both police and the army faced the same task: to considerably raise interest in profession of a policeman or a soldier. Police was lacking more than 5000 policemen in the whole country at the beginning of the year 2008, so it launched an extensive recruitment campaign with the motto "To Help and to Protect". The aim was to present the state police as an attractive employer, thus bring new policemen into their ranks. The Czech army faced a similar problem as well, therefore, it created several lesser campaigns in 2008 with the slogan "Job for You and It Is Worth It". Among others, the aim of this thesis is to show on two particular examples how it is possible to achieve the solution of a similar aim, i.e. recruitment of new members, and that in a situation when neither institution enjoys much popularity with the public. First, the topic is put into context of recruitment campaigns problems. The following chapters analyse the starting conditions of both institutions, communication strategies of the campaigns, target groups and...
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Work of Czech Radio Council between 1992 and 2002
Hájek, Roman ; Trunečková, Ludmila (referee) ; Moravec, Václav (advisor)
According to the Czech law Czech Radio Council is the body through which the public excercises their right to control public service medium. Thesis Work of Czech Radio Council between 1992 and 2002 analyzes the operation of this supervisory authority in the first decade of its existence. Two basic approaches are applied. The first one is the quantitative analysis of the agenda of the Czech Radio Council. Based on research of the records from the Council meetings, the analysis divides the issues discussed by the Council into ten basic cathegories that are then quantified and compared. However, use of the above method necessarily leads to considerable standardization of the input data. Numeric outcome is therefore combined with historical interpretation that introduces factual operation of the Council and presents it in the context of integral functioning of the Czech Radio. Based on these two approaches the thesis provides a concept of periodization of the Czech Radio Council operation between 1992 and 2002. The text attempts to apprehend the Czech Radio Council in broader context of the development of public service broadcasting and its control, and also in the context of media system transformation in Central Europe after 1989.
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Vyšehrad magazine (1945-1948) : program, profile and place in historical context
Özörencik, Helena ; Čeňková, Jana (referee) ; Jonáková, Anna (advisor)
The thesis describes and analyses Vyšehrad, a magazine published between 1945 and 1948. This period is typical with number of discussions about culture and society and often described as a period of struggle between the right and the left, democracy and totalitarism. In this context Vyšehrad represents one of few alternatives, a catholic stream of cultural and social thinking. Its position was determined also by aversions based also on a role played by some of catholic intelectualls during the protectorate. The thesis considers Vyšehrad to be a highly professional opinion and informational tribune with wide thematical interest and author's circle which's form same as position was determined by core values of its program - nation, belief and tradition.
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The Litvinenko case and its reflection in The Daily Telegraph
Prošková, Alexandra ; Slanec, Jaroslav (referee) ; Němcová Tejkalová, Alice (advisor)
This bachelor thesis studies the manner in which the case of the former Russian spy Alexander Litviněnko's poisoning was handled in 2006 by the British newspaper The Daily Telegraph. Both quantitative and qualitative analyses have been used for that purpose. The theoretical part of the thesis explains the factors influencing the process of encoding of the meanings into mediated contents, and the process of their subsequent decoding by the public. The analytical part presents a detailed description of how the concrete news texts on the Litvinenko case published by The Daily Telegraph could have been perceived by their recipient. Hypotheses have been set for the analysis; the confirmation or denial of their validity outlines The Daily Telegraph's methods of news reporting production and the terms in which the news texts are conceived in this newspaper.
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The characteristics of Jiří Hanák's columns and feuilletons
Nováková, Denisa ; Osvaldová, Barbora (referee) ; Šoltys, Otakar (advisor)
Thesis "The characteristics of Jiří Hanák's columns and feuilletons" analyses the columns of one of our eminent columnists. In the first part it attends to the person Jiří Hanák. It presents his personal life and the motives why he became a columnist. The thesis answers the question, where did his interest in history begin. It reminds the start of his career as a columnist in Mladý svět, Československý rozhlas and Reportér. It describes the changes of his life after 1968, the jobs he did, his work in dissident magazines and his career after 1989, when he went to several media and settled down in Právo in the end. Furthermore it desribes the column as a publicistic genre. The next part of the thesis attends to the analysis of the columns published in the books Jiří Hanák ve sloupcích I. (polistopadová historie) a Jiří Hanák ve sloupcích II. (co to je, když se řekne) and in the journal Právo in 2009. It analyses the columns from the content, language a stylistics angle. In the content part the thesis tries to find the themes, that Hanák wrote about the most often. In the language part the thesis describes the language, that makes his style very peculiar. In the stylistics part the thesis judges, whether Hanák keeps the publicistic style. In the end the thesis summarizes, what is the most often theme of the...
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The contemporary religious broadcasting of the Czech Radio - 20 years after end of communism era
Seidl, Lukáš ; Novotný, David Jan (referee) ; Maršík, Josef (advisor)
The bachelor thesis, "The contemporary religious broadcasting of the Czech radio : 20 years after end of communism era", deals with the operation of the Editorial Staff of Religious Broadcasting. The said editorial staff has been preparing programmes with religious themes in the Czech Radio for 20 years running. Since its formation in 1990, the religious broadcasting has gone through a long development in the domain of public broadcasting. Despite the social trends in the Czech Republic associated with a generally falling interest in religious matters, religious broadcasting maintains firmly its footing in the Czech Radio, enjoying a positive response from the audience. In 2009 alone, the Editorial Staff of Religious Broadcasting has prepared 391 hours of programme with religious themes and plans further expansion of its production. The religious editorial staff also operates its own website where it offers social-religious themed information as well as an archive of its programmes. The present thesis depicts the current form of religious broadcasting of the public broadcasting service, familiarises with the operation of the Editorial Staff of Religious Broadcasting and the specifics of religious broadcasting in public radio, offers contextual information related to religious broadcasting, presents the...
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