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Senior people as a target group of lifestyle magazines
Mannová, Denisa ; Vojtěchovská, Martina (advisor) ; Fišerová, Sylvie (referee)
Univerzita Karlova v Praze Fakulta sociálních věd Institu komunikačních studií a žurnalistiky Denisa Mannová Diplomová práce Senioři jako cílová skupina lifestylových časopisů (Seniors as the target group of lifestyle magazines) Abstract This thesis deals with seniors' view on the magazines market and tries to find out whether seniors know about magazines which are produced for them. Apart from that, the thesis analyses a sample of four magazines focused on seniors: Generace, Revue 50plus, Vital plus, Magazín 55+ (or Magazín Plus), year 2010. In order to understand the subject matter of this thesis, the first chapter deals with definitions and their interpretation. The first subchapter discusses the term "age" or "oldness" as well as the current status of seniors in our society. The second subchapter defines the term "lifestyle magazine". The following chapter is dedicated to the media market, specifically to the area of printed periodicals. It introduces the most widely read magazines on the Czech market, discusses periodicals focused on seniors in the Czech Republic (whether printed or electronic) and, marginally, also mentions magazines focused on senior published in other countries. The third chapter deals with advertising, evaluates the relationship between advertisers and the abovementioned magazines....
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Discrimination of older persons in their access to employment
Chlapcová, Marcela ; Čabanová, Bohumila (advisor) ; Kotrusová, Miriam (referee)
The thesis "Discrimination of older persons in their access to employment"focuses on the discrimination problem of persons over 50 years of age when they look for a job. The discrimination is one of the factors that prevent older persons from entering the labor market, which affects not only those persons but the whole society as well. At first, the thesis determines the theoretical concepts, which it comes from. Those concepts go through the whole thesis. Further on, it outlines a brief survey of national and European legal norms that deal with the given problem. It also introduces institutions that manage the problem and that we can contact in case of encounter with discrimination. In the next part, the thesis focuses on the negative aspects of discrimination and on the occurrence frequency of discrimination itself in the Czech Republic, particularly in the job advertisements and during job interviews. The practical part of the thesis concentrates on the discrimination of person over 50 in the district of Teplice, both from the point of view of the unemployed persons and the employees of the Labor Office. The final part identifies main fields of problems, which it propose possible solutions for.
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Age Discrimination in Labour Law
Plačková, Tereza ; Tomšej, Jakub (advisor) ; Koldinská, Kristina (referee)
Age Discrimination in Labour Law Abstract The topic of this thesis is discrimination on the grounds of age in labour law. Age as grounds for discrimination is very specific, because belonging to a certain age group changes as a person ages. Making some distinction on the basis of age is also still seen as acceptable in society. Stereotypes and negative bias connected to certain age groups are still prevalent and the work environment is one of the places where these negative attitudes can manifest themselves in the form of discriminatory action. The main aim of this thesis is to provide an overview of the current legal framework which deals with the prohibition of age discrimination in labour law on the international, European and national level and afterwords to systematically analyze the relevant case law of the Court of Justice of the European Union. Lastly the thesis also touches on the case law of the Czech national courts. The thesis is devided into an introduction, four main parts and a conclusion. The first part deals with defining the terms relevant to this thesis. Those are in particular terms such as equality and equal treatment, direct and indirect discrimination, positive discrimination, multiple discrimination and age discrimination. The second part is dedicated to the legal instruments dealing...
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Equality: age and gender (Czechia, Denmark, France, Poland)
Černá, Tereza ; Rychtaříková, Jitka (advisor) ; Kalibová, Květa (referee)
Equality: Age and gender Abstract Diploma thesis addresses age and gender inequalities in Czechia, Denmark, France and Poland, based on Special Eurobarometer 437 and Special Eurobarometer 465. It introduces basic terms connected with inequality in society as well as terms related to gender and age discrimination. The analytical part is focused on different perceptions of age and gender inequality by respondents from four selected countries. The questions are also analysed on base on the respondent's gender and their age group, either 25-34, or 55-64 years. The conclusion of the conducted survey data analysis is, that society in Czechia and Poland inclines towards gender-based prejudices and stereotypes more, than society in Denmark and France, which may be a consequence of stronger emphasis on gender equality in Western European countries. Age discrimination is more often noticed by Czech and French respondents, but it is clear, that respondents from all four countries perceive ageism as very serious and do not see adopted anti- discrimination measures as sufficient. Key words: discrimination, inequality, stereotypes, ageing, ageism, age discrimination, gender discrimination, Czechia, Denmark, France, Poland
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Age Management in Organization with Focus on Group of Employees over Fifty Years of Age
Kubínová, Lenka ; Kocianová, Renata (advisor) ; Šerák, Michal (referee)
4 ABSTRACT This bachelor thesis presents current knowledge on the concept of age management in the Czech Republic. This thesis focuses on current demographic trends and implications of the changing age structure of the population, old age and ageing itself and on the issue of the status of older workers in the labour market. The effect of worker's age on their ability to fulfil their role and work ability are examined, also aspects of the employment of older workers are mentioned, as a result it touches on the issue of age discrimination. This thesis represents the concept of age management as an approach to demographic changes and highlights the benefits of the application of its possible tools at the organizational level. This thesis includes a case study examining age management in Severočeské doly a.s., which has a high average age of its employees. It explores how this organization tackles the current age structure of its employees and how it reflects this fact into their HR activities, relying on the concept of age management of the parent company ČEZ, a. s. KEY WORDS Age management, demographic changes, work ability index, work ability, job performance, old age, ageing, age discrimination, age structure, employees over fifty years of age
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Senior people as a target group of lifestyle magazines
Mannová, Denisa ; Vojtěchovská, Martina (advisor) ; Fišerová, Sylvie (referee)
Univerzita Karlova v Praze Fakulta sociálních věd Institu komunikačních studií a žurnalistiky Denisa Mannová Diplomová práce Senioři jako cílová skupina lifestylových časopisů (Seniors as the target group of lifestyle magazines) Abstract This thesis deals with seniors' view on the magazines market and tries to find out whether seniors know about magazines which are produced for them. Apart from that, the thesis analyses a sample of four magazines focused on seniors: Generace, Revue 50plus, Vital plus, Magazín 55+ (or Magazín Plus), year 2010. In order to understand the subject matter of this thesis, the first chapter deals with definitions and their interpretation. The first subchapter discusses the term "age" or "oldness" as well as the current status of seniors in our society. The second subchapter defines the term "lifestyle magazine". The following chapter is dedicated to the media market, specifically to the area of printed periodicals. It introduces the most widely read magazines on the Czech market, discusses periodicals focused on seniors in the Czech Republic (whether printed or electronic) and, marginally, also mentions magazines focused on senior published in other countries. The third chapter deals with advertising, evaluates the relationship between advertisers and the abovementioned magazines....
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Discrimination of older persons in their access to employment
Chlapcová, Marcela ; Čabanová, Bohumila (advisor) ; Kotrusová, Miriam (referee)
The thesis "Discrimination of older persons in their access to employment"focuses on the discrimination problem of persons over 50 years of age when they look for a job. The discrimination is one of the factors that prevent older persons from entering the labor market, which affects not only those persons but the whole society as well. At first, the thesis determines the theoretical concepts, which it comes from. Those concepts go through the whole thesis. Further on, it outlines a brief survey of national and European legal norms that deal with the given problem. It also introduces institutions that manage the problem and that we can contact in case of encounter with discrimination. In the next part, the thesis focuses on the negative aspects of discrimination and on the occurrence frequency of discrimination itself in the Czech Republic, particularly in the job advertisements and during job interviews. The practical part of the thesis concentrates on the discrimination of person over 50 in the district of Teplice, both from the point of view of the unemployed persons and the employees of the Labor Office. The final part identifies main fields of problems, which it propose possible solutions for.
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Aging population in the Czech Republic and its consequences
Tomsová, Veronika ; Prášilová, Marie (advisor) ; Anna, Anna (referee)
The thesis deals with the demographic progression in the Czech republic and consequences of population ageing. Teoretical part characterize basic concepts related to demography, ageing and the pension system and describe causes and consequences of population ageing. Analytical part is focused on period from 2005 to 2015. Process of population ageing is evalueted using selected indicators. Evaluation of progression population, age composition, average age, life expentancy and selected indices are part of thesis. Data relating to pension system are analyzed in the context of ageing population. Method of time series analysis was used for analysis and prediction selected indicators. The thesis contains suggestions and recommendations relating to the evalueted indicators.
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Labour market of the Czech Republic in the connection with an aging population in respect of persons aged 50 years and over
Žemlíková, Jana ; Miskolczi, Martina (advisor) ; Průša, Ladislav (referee)
The diploma thesis deals with a population aging and the issue of employment of older people in the Czech Republic. Most developed countries, including the Czech Republic face to the aging of the population. This unfavourable demographic progress leads to social and economic problems. Employment of older people is more and more important. The aim of this work is to assess the employment of older workers in the Czech Republic, to outline its expected development with using forecasts of the Czech Statistical Office and propose possible measures that would contribute to its increase. The results of the analysis show that the population in the Czech Republic is rapidly aging and according to the forecasts it will further continue in future. The possible solution could be to apply principles of the age management. These measures should help to increase the employment rate of older people. There are measures relating to the education, working conditions, flexible employment as well as safety and health care at work. According to the measurement results LEA, interest in the problems of elderly people and their position in the labor market has recently increased and the concept of the age management has became familiar in companies, but still it is not sufficient part of the HR strategies within an organization.
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Ageing and employment policy in the Czech Republic in the years 2000 - 2012
Šubrtová, Tereza ; Krebs, Vojtěch (advisor) ; Kotýnková, Magdalena (referee)
This thesis deals with the employment of older persons in the labor market in the Czech Republic. The aging of the population is currently becoming a major demographic feature in most developed countries, including the Czech Republic, which is causing social and economic problems. Employment of older persons is becoming more important. The aim of the study is to evaluate the development of the employment of older people in the Czech Republic in the years 2000 - 2012 and to propose measures that would contribute to its increase. In the theoretical part of the thesis are discussed factors that affect the employment of older persons. These include demographic changes, age discrimination, setting of the retirement system or measures of the European Union. Practical part of thesis is primarily engaged in employment of older persons in the Czech Republic and there are presented advantages and disadvantages of older workers and the proposals of individual actions that could contribute to increase the employment rate of older people.
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