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Daily Routine of Women/Mothers under the Normalization from the viewpoint of Child Education and Family Care
Kotasová, Eva ; Marková, Alena (advisor) ; Dudová, Radka (referee)
The present thesis deals with the media image of women's everyday life in the socialist era. It focuses on the period of time between 1970 and 1975, i.e. on the so called early normalization. The aim of the study is to find out in what way the everyday life of the given period is interpreted by the magazine Vlasta. The main value of the analysis is that it reveals the idealistic presentation of the socialist women's way of life, and their common problems and worries. The analysis of the articles we perform is focused on family and home care, child upbringing both at home and in institutions, man's role in the family, physical and mental health, cosmetics, fashion, etc., i.e. all the aspects belonging to and forming everyday life. Through these topics, which are popular among women, the magazine discreetly created the ideal of the socialist woman. In the messages concerned with everyday life it was passing on the values, stereotypes and even ideological principles of the socialist society of that time. The main aim of the analysis is to create a complex picture of this everyday practice in Vlasta magazine. Key words Everyday life, woman, socialisms, normalization, Vlasta magazine, family care, home care, child care
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Mýtus hebrejského moře: jeden s aspektů sionismu Zeeva Žabotinského
Coman, Adam ; Marková, Alena (advisor) ; Barša, Pavel (referee) ; Wein, Martin (referee)
The following dissertation studies the idea and mythologization of the "Hebrew Sea" in the writings and political activity of Vladimir (Ze'ev) Jabotinsky. Jabotinsky (1880-1940), the leader of the Zionist Revisionist movement, developed the concept of the "Hebrew Sea" as an ideal that was used in various fields of his Zionist activity. Within inter-Zionist politics it was utilized as a means of competing with the dominant ideological faction, labor Zionism, over contribution to the national revival and Zionist youth, and its greatest achievement was the establishment of the Civitavecchia Naval Academy in Italy. On the international-diplomatic level the "Hebrew Sea" was used in order to advance closer political relations between Revisionism and Italy - an endeavor Jabotinsky was interested in from an early stage of his Zionist career. The "Hebrew Sea" also played an important role in the development of Jabotinsky's unique ideal of national identity, which sought to depict the Jewish people as a Mediterranean, and not a desert or Middle Eastern people. This vision drew from contemporary theories about Hebrew identity, which associated the Hebrews with the Phoenician empire and not necessarily with Jewish monotheism. Finally, economically this ideal supported the socioeconomic vision of Revisionism,...
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"Belarussization Episode" in the Process of Formation of the Belarussian Nation
Marková, Alena ; Hroch, Miroslav (advisor) ; Pullmann, Michal (referee) ; Veber, Václav (referee)
Doctoral Thesis Summary "The Belarusization Episode" in the Process of Formation of the Belarusian Nation Alena Marková The subject of this study is the phenomenon of the so-called Belarusization in the territory of the Belarusian Soviet Socialistic Republic in the 1920s. The Belarusization is a unique historical process, which was a local Belarusian equivalent of the policy sanctioned by the all-union communist government promoting national culture of the local nations (of the national languages and others) and of the policy of "indigenization" (korenizace), i. e. installment of ethnically "local" staff in the bureaus of the non-Russian republics of the Soviet Union. This study analyzes the reasoning standing behind the initiation of the Belarusization policy; the execution of this policy was supposed to strengthen the insecure stability of the newly established soviet government and soviet state, and this even at the price of a number of compromises (meaning de facto the support of a growing national movement) toward the respective republics and national intelligentsia, which played a most significant role in the Belarusian conditions. Hence the study pays major attention to the role and status of the Belarusian intelligentsia, who, even though for the most part they weren't in the Communist party, were...
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Historical Memory of the First World War in Russia in 2014-2018
Chuprasova, Daria ; Marková, Alena (advisor) ; Coman, Adam (referee)
Daria Chuprasova Historical Memory of the First World War in Russia in 2014-2018 Abstract The historical memory of the First World War in Russia was formed under the influence of the Soviet policy of memory. The loss in the war, the collapse of the Russian Empire, the Civil War, the Great Patriotic War led to the fact that the First World War in Russia was called "forgotten" for a long time. In 2014-2018, the whole world celebrated the anniversary of the First World War. The Russian government began to bring the memory of the war back into public discourse, shaping new heroic narratives. Most of the events in 2014-2018 were held in areas close to traditional ones for working with memory: in museums, at exhibitions, in heritage (monuments, memorial plaques). Less attention was paid to war in the broader media space. The most notable non-traditional events include the military-historical festival Times and Epochs and several films related to the First World War, which were filmed during the jubilee years. The results of public opinion polls conducted in 2014 and 2018 show that these events had had a rather low memorial effect. In general, the knowledge of Russians about the First World War remained the same as before the anniversary years.
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Views on Velvet Revolution 1989
Juhász, Jiří ; Černý, Karel (advisor) ; Marková, Alena (referee)
This diploma thesis deals with the problematics of revolutions. Namely with various interpretations of Velvet revolution in Czechoslovakia. First part tries to outline historical development of theories of revolution. The Research of revolutions undergone several generations and shifts of interests. This work tries to map the evolution from the oldest modern authors to the current ones and describe their points of view and how they approach revolutions. In second part, there are presented various views on Velvet revolution in Czechoslovakia. First, they are presented schematically and put in context, then they are described in detail. These interpretations are based on various assumptions and see Velvet revolution from various angles. In Third part the various interpretations are juxtaposed and are described, respectively their view of three aspects of Velvet revolution - causes, process and outcomes of revolution. These various views are then commented by using authors of general theories of revolutions. The goal of this approach is to enable better understanding of Velvet revolution, by sharpening the contures of the whole proces and also show the possibilities of use of general theories of revolution. Key words: revolution, theory of revolution, Velvet revolution, causes, process, outcomes
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Using of colours in marketing communication based on their perception in different cultures
Marková, Alena ; Rosenfeldová, Jana (advisor) ; Koudelková, Petra (referee)
Bachelor thesis is devoted to intercultural marketing in the connection with colour perception in different cultures. The main goal of the thesis is to reveal, whether brands work with colour schemes on their websited according to the perception of colours in different cultures. The first part of the thesis theoreticaly anchors the concept and definition of culture, where i tis focused on its aspects, asquisition or development. This part is followed by the chapter focused on intercultural marketing, which primarily describes the proces of the company's expansion into a new market. A great part of thesis is devoted to the theory of colours, their properties and, given by the aim of the work, also to how the colours are perceived in different parts of the world and what associations they evoke. In the practical part, the method of qualitative content analysis examines whether the colour palette of companies differs in different countries and if so, whether they differ in accordance with the perception of colours in these countries. McDonald's and Burger King fast food chain sites were chosen for this purpose. According to the results of the analysis, companies stick to their global concept, and if they are already working with the scheme, this is not primarily due to the perception of colours by...
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The Nazi ideology in relation to persons with mental disabilities
Kučerová, Zuzana ; Marková, Alena (advisor) ; Vávra, Martin (referee)
Diploma thesis "Nazi ideology in relation to mentally ill people" focuses on starting points and ideas of this ideology, which in its consequences led to social exclusion and subsequent systematic extermination of people with a certain handicap. Although the thesis is limited in time from 1933 - 1945, it also follows development line of selected scientific disciplines, which were significantly reflected in the Nazi ideology. Primarily it concerns historical science, medical disciplines, genetics, racial hygiene, eugenic origins and other related disciplines. The thesis also takes into account the economic situation of that time with its many social problems which arose as a result of the new geopolitical arrangement after the World War I and the changes in the social world of that period and it also captures the process of changes in the social status of mentally ill people in the course of history. Last but not least, it describes the practical consequences of these changes, which were "forced sterilization" and "euthanasia" of both children and adults. The Nazi ideology is viewed in this regard from three perspectives: legal, theoretical with a broader historical context and on the practical level in the form of the consequences of the two previous perspectives. Key words: nazi ideology, mental...
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