National Repository of Grey Literature 111 records found  1 - 10nextend  jump to record: Search took 0.01 seconds. 
Youtubers and perception of beauty among adolescent girls
Bártová, Kristýna ; Šťastná, Lucie (advisor) ; Vochocová, Lenka (referee)
The topic of this thesis is the issue of beauty perception among adolescent girls and influence of youtubers in this area. The aim of this thesis is to find out, how adolescent girls are constructing image of their own beauty and beauty in general and what role youtubers play in forming their opinion. The first part of this thesis is focused on theoretical knowledge, including maturation process, social and medial construct of beauty, opportunities of new media, youtubers and their audience and influencer marketing. The second part is centred around my own research, where half structured interviews were used. There are also formulated research questions and more information provided about the ethics of research, research sample and the method of analysis. The results of analysis are interpreted in detail and discussed further.
Interpretation of Pre-election Polls in The Czech Printed Dailies
Tučková, Kateřina ; Nečas, Vlastimil (advisor) ; Vochocová, Lenka (referee)
The diploma thesis Interpretation of Pre-election Polls in The Czech Printed Dailies studyies the ways in which media portrays data from election polls as part of thier news service. The thesis draws from theories of media effects, the research of which indicates a possible influence of media content on the formation of public opinion or even voting behaviour. For this reason, it maz be expected that the media present data in line with certain standards. However, in the Czech Republic, there is no code of conduct that would formulate such requirements. This leads to an ongoing struggle between the research agencies who supply such data and the media who present it to the public, where each party judges the content's quality by different measures. Some of the often criticised errors include misinterpretation of data and an insufficient explanation of the research's background. This paper uses quantitative content analysis to examine 154 articles from Czech printed journals across the three pre-election periods (2010, 2013, 2017) with the aim of determining in which form the results of pre- election polls are presented, and if all necessary data are added. The final analysis looks at the data as a whole as well as examining the trendlines during the studied time period. In conclusion, it evaluates...
Media representation of current female political readers and gender discourse in online enviroment
Blažiová, Lucia ; Vochocová, Lenka (advisor) ; Reifová, Irena (referee)
The quantitative and qualitative analysis of the media representation of political leaders in the articles published on the Facebook pages and of the form of discussion under the articles creates fairly comprehensive picture of the discourse on the issue of women at the top political positions in the online environment. Although gender does not appear to be one of the most important factors influencing the tone of the analyzed texts, it is possible to identify several tendencies that are related to gender in both articles and comments. Except for positive tone when evaluating political actions and opinions of female politician, which highlighted the stereotypical characteristics of women (patience, compromise, etc.), articles and comments are negative. Other identified forms of media representation of female politicians were usage of images of power and weaknesses (female too strong is associated with negative tone); associating women with emotions (both extremes - absence of emotions and over-emotionality  are associated with negative tone); and using privacy-related topics such as family, fashion, hobbies (a woman who is not interested in these areas, and thus does not fall into the stereotypical image of a woman, is again depicted negatively). Analysis of the comments in the online discussion...
Gender stereotypes in communication of retail chains on Facebook network
Zieglerová, Lenka ; Reifová, Irena (advisor) ; Vochocová, Lenka (referee)
The thesis "Gender stereotypes in the communication of retail chains on Facebook" deals with the topic of gender stereotyping in the Facebook network. In the theoretical part of the thesis, the theoretical foundations are analyzed. The introductory part of the thesis introduces new media, their theoretical basis and history, and then defines the social network Facebook, on which this work focuses. The thesis focuses on gender and gender stereotypes, specifically the gender stereotyping of women. The aim of this thesis is to transfer the outlined theoretical basis, which focuses primarily on new media and gender stereotypes, into practice and to analyze the presence of female gender stereotypes on Facebook pages on the Czech market that primarily target the female audience. Specifically, it is examined whether and how retail chains use female gender stereotypes to communicate, frequency and what types of female stereotypes are most common, and whether the use of gender stereotyping of women changes over time. At the same time, the work also focuses on women's autostereotypes, specifically how women respond to the presence of female gender stereotypes in Facebook communication and whether there is a visible difference from communication without using gender stereotyping of women.
Femvertising in the category of decorative cosmetics in the Czech Republic
Kalousová, Karin ; Rosenfeldová, Jana (advisor) ; Vochocová, Lenka (referee)
The topic of this bachelor's thesis is femvertising in relation to the beauty segment in the Czech Republic. The aim of this thesis was to analyse selected TV and online ads used in the Czech market in 2018 and 2019 and come to the conclusion (based on results from the analysis), if the femvertising phenomenon is present in the Czech market. The results of the qualitative content media analysis showed that all of the ads from the analysed sample contained femvertising elements and it was even possible to describe some of the ads as femvertising ads.
The role of social media in the political participation of the students
Kostareva, Anna ; Vochocová, Lenka (advisor) ; Petrúšek, Ivan (referee)
In my work I have tried to look at the problem of political participation of students and what role social media play in it. In view of the fact, that the internet plays a very important role in life of modern person, it becomes a platform for various social, political and other events. Young people are more inclined to be influenced by the internet and social networks in all spheres of life, so in my research I have tried to draw conclusions about how young people see themselves in politics, what kinds of activity they often do and how they see the importance of political participation on internet platforms. In my work I present the general concept of political participation and social media, and also the theory of slacktivism and mobilization and normalization hypotheses connected to them. There are also various researches focused on student political activity and participation in political sphere of the state. In addition to the theoretical part, there is a methodological part, where basic research goals and hypotheses, the research method and how the respondent was obtained for this research and how the data were collected are presented. The analytical part presents the results of the research conducted on the basis of an online questionnaire, where the research hypotheses mentioned in...
Podcasting as a New Media Phenomenon and its Current State in the Czech Republic
Svobodová, Markéta ; Vochocová, Lenka (advisor) ; Miessler, Jan (referee)
This MA thesis is devoted to podcasting, one of the phenomena of new media. It describes its origins and development; in greater detail it deals with the present state and characteristic features of podcasts from the viewpoint of their contents, forms, user practice, ways of financing, and also technological perspectives. Attention is focused on elements which interconnect podcasting with radio and radio programmes and also on their differences. The phenomenon is presented in the context of chosen concepts related to web 2.0. Several chapters focussed generally on the development and present state of podcasting are devoted to the situation in the Czech Republic. The research part then provides insight into the present situation from the point of view of independent podcast creators, with whom half-structured interviews were carried out. On the basis of a qualitative analysis of these interviews, several types of attitudes to podcasting and a number of factors related to production of podcasts were identified - primarily motivations to create them as well as some discouraging aspects. Further results of the analysis concern motivation of the authors to listen to podcasts of other creators, their view of the present state of affairs in the sphere of podcasting in the Czech Republic, and their...
Framing of Me Too Campaign in Selected Czech Media
Konopáčová, Jana ; Vochocová, Lenka (advisor) ; Nečas, Vlastimil (referee)
The thesis Framing of Me Too Campaign in Selected Czech Media examines how selected Czech newspapers and magazines represented the Me Too movement. This movement is considered to be an example of hashtag activism which relates to sexual harassment and gender based violence. This thesis draws both from theoretical and analytical concept of media framing. Using qualitative analysis based on grounded theory approach - more specifically open and axial coding - the research aims at identification and description of news frames that appears in analysed articles. The sample is composed of selected articles published at newspapers and magazines, including Hospodářské noviny Lidové noviny, Právo, Blesk, Reflex, Blesk pro ženy and Respekt. Axial coding stage revealed ten news frames which were integrated into three major categories: (1) Social consequences of the Me Too movement (2) Me Too in the context of Czech Republic and (3) Film festivals (and awards) in the light of the Me Too movement.
Framing Autism in Selected Czech Media and Related Discussions
Zoubková, Alice ; Vochocová, Lenka (advisor) ; Nečas, Vlastimil (referee)
The diploma thesis focuses on how the topic of autism is framed in articles published on two Czech internet servers - and However, it also deals with discussions under the various articles, in order to find out what frameworks are in the reader's contributions, and whether there are issues that extend the discourse that speaks of autism. In the theoretical part of the thesis is presented not only the diagnosis of disorders of the autistic spectrum, but also the problems of media representation of otherness or representation of autism in the media. It also includes a more detailed description of the two research methods used, namely discourse analysis and framing. The research section first presents the eleven specific frameworks defined in the articles, devoted to their qualitative evaluation as well as quantitative representation on individual servers in 2016 and 2017. The second half of the empirical part is devoted to the analyzed discussions. In this case, ten major frameworks, as well as their representation on the servers mentioned above, are further elaborated. In the discussion and in the final part of the thesis, the results are compared with the foreign researches, detailed and outlined the possibilities of further research on the given topic.
Sex On a Plate: ,Food Porn' on Czech foodblogs
Pospíšilová, Tereza ; Vochocová, Lenka (advisor) ; Reifová, Irena (referee)
Diploma thesis "Sex on a plate: Food porn on Czech food blogs" explores the link between food and sex. It argues that this connection is deeply rooted in our culture and nowadays it is reflected in food porn circulating on social media. The aim of this thesis is not only pointig out the connection between food and sex but also demonstrate that "porn" in food porn is well justified and not at all coincidental. The phenomenon of food porn is also set in the context of a contemporary trend of online sharing. The theoretical part explores the relationship between people and food with emphasis on the differences between eating habits of men and women. Furthermore, the thesis draws attention to the similarities between food porn and sexual pornography. In the theoretical part of this thesis, I also comment on the trend of online sharing and digital narcisism. The second half of the thesis presents the chosen methodology, its design and my analysis using grounded theory, a method of qualitative research.

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