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The impact of information overload on the psyche of adolescents and coping strategies
Havránková, Anna ; Háša, Marek (advisor) ; Vochocová, Lenka (referee)
The bachelor thesis entitled Information overload and its impact on adolescents' psyche and coping strategies deals with information overload and adolescents' psychological condition. The aim of this thesis is to find out how too much information on social media affects the psychological well-being of adolescents. The theoretical part provides insight into the issue of information overload on digital platforms. It also looks at the different types and classifications of information overload, the causes of information overload, and the manifestations and effects of information overload on people. In addition, it also looks at strategies used to manage information overload. The theoretical section also provides a more detailed characterization of adolescents. It focuses on their cognitive development, social changes, mental development and their relationship with social networks. This section is followed by a final chapter on the characteristics of social networks and the links between them and information overload. The methodology section presents the main research objectives and research questions, which address adolescents' perspectives on social networks, the way they experience information overload, the consequences of this overload, and the strategies adolescents use to cope with it. The...
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(Un)safe social media as perceived by children
Šolcová, Tereza ; Háša, Marek (advisor) ; Vochocová, Lenka (referee)
This thesis is devoted to the safety of children on social networks from the perspective of their own experiences and their perception. Using interpretive phenomenological analysis, it tries to provide the lived experience of these participants with an emphasis on the sensitivity of the topic. The results were used using semi-structured interviews with 7 participants aged 13 from Lutín Primary School. The individual interviews were recorded and subsequently interpreted according to the individual procedures of the chosen methods of analysis.
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Marketing strategies of the non-profit organizations on social media and reactions of the users
Bílková, Kateřina ; Vranka, Marek (advisor) ; Háša, Marek (referee)
This diploma thesis focuses on the marketing strategies of non-profit organizations on social media in the context of the war in Ukraine, and examines how the user audience reacts to these strategies and what attitudes they hold towards them. The theoretical part therefore deals with the concept of non-profit organizations, which it defines, along with the various types of such organizations, as well as marketing, specifically social marketing and marketing of non-profit organizations as key points of the work, and then marketing strategies of non- profit organizations. The work also analyzes the image and reputation of non-profit organizations and what constitutes them. Aseparate subchapter also discusses the factors that may discourage non-profit organizations from using social media, and factors of success. The contextual part briefly discusses the outbreak of the armed conflict in Ukraine and selected well- known non-profit organizations in the Czech Republic. This is followed by the methodological part, which describes the chosen methods of qualitative and quantitative analysis. The analytical part of the work is dedicated, in the first part, to a qualitative survey, in order to map the basic trends and characteristics of people who have contributed to non-profit organizations, both in...
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Children's perception of old age in the context of media representations
Nikodemová, Tereza ; Háša, Marek (advisor) ; Soukup, Martin (referee)
This bachelor thesis focuses on children's attitudes towards old age and seniors in the context of media representations. The part of the thesis that draws out the literature defines the issues of media representations, social and media construction of reality, discusses the influence of the media on children's audiences, defines old age and the position of seniors in society, and finally outlines the way seniors are presented not only in children's media. The research part of the thesis clarifies the issue of the perception of old age by children aged 9 to 11 in the context of media representations in relation to the studies already conducted. Within the framework of its own research, it explores, through individual in-depth interviews, the child participants' perceptions of the elderly, their lives and their position in society, and the role of the media in this process. The study found that children most often characterise the elderly through external features and think of them in very stereotypical ways. They see them as a homogeneous group of people with frequent health problems, who live alone, primarily meet the needs of others, obtain a lot of knowledge and are wise. Children show considerable fear of ageing aware "othering" in their views, emphasizing the ideal of youth and reflecting on...
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How social networks affect celiacs'diets
Pretlová, Anna ; Háša, Marek (advisor) ; Hájková, Karolína (referee)
This paper examines the influence of social networks on the diet of celiacs. The aim was to investigate how social networks, specifically Facebook, Instagram, YouTube, Twitter and Pinterest, can influence the preparation, purchase and consumption of gluten-free products. The chosen research method was quantitative analysis. Results were obtained from Czech and a few Slovak celiacs and people with gluten allergy with help of a questionnaire survey followed by descriptive analysis. The questionnaire itself was disseminated on the social networks Instagram, Facebook and WhatsApp. The final sample included 264 from the original 279 respondents. The results show that the use of social networking sites is popular among patients with celiac disease and gluten-free diets and that users benefit from it. It was also revealed that the most useful social networks are Instagram amd Facebook. On the other hand, YouTube, Twitter and Pinterest fell completely in the evaluaion. The main reason for this is the small amount of beneficial information. When it comes to eating, celiacs are mainly looking for new recipes, products and places that offer gluten-free meals, according to the results. In addition to extend dietary horizons, social networks have also provent to contain important information about the disease...
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The impact of influencers on Generation Z news awareness on Social media (on the example of Covid-19 pandemic)
Dostálová, Veronika ; Háša, Marek (advisor) ; Odstrčilová, Klára (referee)
This bachelor's thesis examines the role of influencers on generation Z's news awareness of current events and the covid-19 pandemic. In addition, the thesis aims to understand the attitude generation Z has towards influencers spreading information on social media, especially in connection with the relevance and authenticity of this information. The main topics include social media, influencers and generation Z, which are presented in greater detail in the theoretical part. Research was carried out in a form of six semi-structured in-depth interviews with generation Z. Implementation of the interviews and data analysis followed by the grounded theory method. Results indicate that the participants still prefer traditional media sources, not only when seeking verified information. The participants are aware of the existing impact which influencers can have on information. Nonetheless, they approach influencers rather negatively, despite the fact that they drew information from at least one influencer during the covid-19 pandemic. Main limitation of the research was primarily small number and gender imbalanced selection of interviewed participants and partial decline of interest in the topic of covid-19.
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Major depressive disorder in Czech journals and its portrayal before and during the Covid-19 pandemic
Žižková, Kristýna ; Háša, Marek (advisor) ; Hodboď, Vojtěch (referee)
This bachelor's thesis examines the portrayal of depressive disorder in the three most widely read newspapers in the Czech Republic before and during the Covid-19 pandemic. Depressive disorder is one of the most prevalent mental illnesses in the general population. According to the World Health Organization, there was a 28% increase in depression during the first year of the coronavirus pandemic. Although depression is a treatable disorder, those in need often receive inadequate care. One of the reasons for this is stigma and the associated self- stigmatization, whereby a person with symptoms of mental illness does not seek professional care for fear of being judged and in self-distrust. According to some media theories, the mass media are involved in shaping a person's attitudes and can transmit stereotypes and prejudices in their content. However, at the same time, the media can serve as a quality source of information and educate society. Therefore, using quantitative content analysis, this research attempted to assess whether the coverage of depressive disorder is good-quality and non- stigmatizing. It also focused on the frequency of articles published before and during the Covid- 19 pandemic. The analysis of the journals Blesk, Aha! and Mladá fronta DNES did not show any significant changes...
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"For You Page" on social network TikTok as a sexual bulletin board for young people
Chmelíková, Daniela ; Rosenfeldová, Jana (advisor) ; Háša, Marek (referee)
This bachelor thesis focuses on the social network TikTok and its video content, especially on content with sexual overtones, themes or excessive disclosure. The theoretical part of the thesis deals with the definition of sexual content, the social networks themselves and TikTok, their functioning, as well as the relationship of adolescents to the mentioned social network. The practical part, using quantitative content analysis, confirmed the considerable representation of sexual subtext in hundreds of short videos published on the TikTok platform. These videos were featured on a profile that was set to 16 years of age. Analysis also examined the subject matter of the videos, the level of clothing and sexual speech.
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Using New Technologies in Healthy Lifestyle Interventions Targeted at Children: The Case of the Netherlands
Háša, Marek ; Zezulková, Markéta (advisor) ; Klimeš, David (referee)
New technologies such as social media or mobile games are often listed among the main contributors to the ever-increasing obesity rates among children. Paradoxically, the same technologies also bring potential to enhance the effectivity of healthy lifestyle interventions targeted at children. This thesis investigated the approach of the creators of such interventions towards the use of new technologies. The author devoted his attention to downstream social marketing interventions realised in the Netherlands because of the country's low youth obesity rates and exceptional position in the latest innovation rankings. The central objective of this instrumental multiple case study research was to reveal the benefits and limitations of the researched practice as perceived by the interventions' creators. Studying available documents and conducting four semi-structured interviews with the creators enabled the author to reconstruct the contexts and strategies of four Dutch healthy lifestyle interventions promoting exercise and healthy sleep and nutrition among children. The results indicated that the creators indeed regarded new technologies as a threat to children's physical and mental well-being; nevertheless, they also accepted them as an inevitable part of today's media environment and aimed to...
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