National Repository of Grey Literature 4,858 records found  1 - 10nextend  jump to record: Search took 0.04 seconds. 
Proposal of Changes of Communication Mix of Company
Štěrbová, Michaela ; Boček, Aleš (referee) ; Mráček, Pavel (advisor)
This bachelor thesis focused on the communication mix of NSD International CZ, s.r.o.. In the theoretical part I focus on the definition of marketing, especially the marketing and communication mix, as well as the description of the analyzes I use in the work. In the second part I develop a communication mix for this company, as it does not have a marketing department. And also I focus on a proposal to improve the sales department.
Marketing Strategy of Hotel Bítov
Růžičková, Žaneta ; Kočí, Alena (referee) ; Kočí, Alena (referee) ; Šimberová, Iveta (advisor)
My diploma thesis deals with the analysis of the current situation, and subsequently, the appropriate marketing strategy for Hotel Bítov in the vicinity of Vranov dam. The theoretical parts deals with the isme of using marketing tools in the field of hotel services. The practical parts consists of the inner and outer analysis of the hotel surroundings. The results are summed up in the scope of a SWOT analysis from which the final marketing strategy follows.
Sales Promotion and Advertising of Company
Baťková, Nikola ; Havíř, David (referee) ; Mráček, Pavel (advisor)
This bachelor thesis deals with the issue of sales promotion and advertising of a pet supplies company. In the company, marketing communication is largely neglected. In this thesis, a large part of marketing communication will be analyzed, but more attention will be paid to advertising and personal selling, as they form an essential part of the communication mix. The thesis will conclude by suggesting improvements that should lead to an increase in the number of sales, mainly due to an increase in the satisfaction and loyalty of regular customers and an increase in the number of new customers.
Marketing for E-business
Popolanský, Jiří ; Macura, Michal (referee) ; Koleňák, Jiří (advisor)
In my master’s thesis I will deal with theme marketing for e-business. In theoretic part I focus on finding useful instruments for marketing subvention. In practical part especially on analysis current situation in concrete company and own project of marketing campaign for the existent e-shop.
Proposal for Communication Mix of the Selected Company
Drábková, Zdeňka ; Hradil, Jiří (referee) ; Milichovský, František (advisor)
The bachelor thesis focuses on improving communication mix in company Nešpůrek, Ltd. In theoretical part will be the important concepts of marketing, marketing mix and communication mix. In the analytical part I convert theory to practice. Using SWOT analysis will evaluate the strengths and weaknesses of the company, its opportunities and threats. Result will be in a solution that does not financially impossible and will meet the owners, employees, and most important, our customers.
Marketing Strategy for Wellness Kuřim
Kopřiva, Vojtěch ; Sojka, Jan (referee) ; Koleňák, Jiří (advisor)
The aim of this master’s thesis is the suggestion of marketing strategy for Wellness Kuřim. The theoretical part contains an explanation of basic concepts of marketing and marketing strategy. The practical part is concerned with analysis of the current situation of the company which serves as a basis for suggesting marketing strategies. The result is a summary of measures and proposals, including their benefits for the company.
Marketing Management of a Company
Řičánek, Michal ; Plotěný, Karel (referee) ; Chalupský, Vladimír (advisor)
The diploma thesis focuses on cost optimization of individual marketing activities. It contains analysis of these activities in the chosen company including its ratings and suggestions for optimal structure. The outcome of this thesis provides recommendations for its leaders to improve marketing usage in the company.
Customers satisfaction research
Rodan, Zdeněk ; Trégerová, Jaroslava (referee) ; Němeček, Petr (advisor)
The diploma thesis is focused on customers satisfaction research with provided services. The goal is to find out, evaluate and determine of such steps, which will bring increasing of satisfaction in future. The theoretical part focuses on the explanation of concepts, problems in marketing research and marketing of services. The second part includes questionnaires and data evaluation procedures.
Introduction of Smartisol® to the European Market
Packová, Klára ; Zlatníček, Martin (referee) ; Chlebovský, Vít (advisor)
This bachelor´s thesis deals with evaluating the effectiveness of marketing instruments of the company LIKO-S, a. s. for introduction new product to the Czech Republic. At the same time the thesis is dealing with suggestion of marketing strategy for further distribution of Smartisol®, especially for distribution to Austria.
Marketing Strategy Proposal for the Company Italmarket Slovakia a.s.
Bortelová, Slavomíra ; Stračina, Peter (referee) ; Kaňovská, Lucie (advisor)
The paper analyses current marketing environment for the company Italmarket Slovakia a.s.. Based on an analysis it suggests a strategy for service supply expansion leading to acquisition of new customers, enhancing current customer satisfaction, obtaining competitive advantage and strengthening a reputation in a position of exclusive goods importer within a current market.

National Repository of Grey Literature : 4,858 records found   1 - 10nextend  jump to record:
Interested in being notified about new results for this query?
Subscribe to the RSS feed.