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The advertising spot as a means of acculturation. The influence of advertising spots on university students in the Czech Republic.
Kamarytová, Bára ; Hnilica, Karel (advisor) ; Hubáček, Ondřej (referee)
The purpose of this bachelor's thesis is to evaluate the online advertising spot as a means of enculturation process by which people adopt socio-cultural regulatives, ideas and artefacts of their surrounding culture, using culturological analytic point of view. The first theoretical part of thesis is focused on specification of terms of enculturation and advertising spot, describing its history, the process of advertising spot strategy development and production, psychology of advertising and changeovers in process of enculturation driven by audiovisual records and the Internet environment. The second empirical part of thesis uses the outcomes of combined research, which included semi-structured depth interviews among selected Czech Advertising and Creative Directors who are producing the audiovisual advertising spots (qualitative research) and questionnaire survey among Czech students on Czech Universities, which are influenced by online advertising environment (quantitative research). The main goal of this thesis is to bring the actual picture of enculturation process driven by online advertising spots and its impact on university students in the Czech Republic. Keywords: enculturation, internet, advertising spot, students, qualitative research, quantitative research
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Documentary film in the global development of education in high schools
Doležalová, Alžběta ; Kasíková, Hana (advisor) ; Valenta, Josef (referee)
Diploma thesis Documentary film in the global development education in high schools deals with the issue of the global development education in conditions of Czech high schools. The aim of the diploma thesis is to introduce possibilities of utilisation of the documentary film as a method of global development education. The theoretical part elaborates on the global development education in the school curriculum and one of it's educational instruments - documentary film. The empirical part is focused on preparedness of the future high school teachers for use of documentary film in the global development education and it is also concerned with their attitudes and knowledges of the theme.
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Marriage and Family in the Look of College Studentes
SLOBODOVÁ, Lenka
The topic of family is in present-day postmodern time one of the most biting. We occur in one of the next marginal terms where traditional family slowly disappears and a modern family has so many variabilities, directions and instability we don't even know what structure it takes in next decades. Goal of my work is to find out and describe how college students across the Czech Republic feel about marriage and family. My objective is to find out, whether college students did have in their worth list family and whether it was highly rated on it. For achieving objective, I set down two hypothesis. Hypothesis no. 1: Family is in the TOP 3 in worth lists of college students. Hypothesis no. 2: Cohabitation is more preferred then marriage by college students. I found out in research that family actually is in the TOP 3 in worth lists of college students. There was affirmation of opinion on cohabitation too. College students prefer cohabitation before marriage. Interesting fact is that students prefer cohabitation only until their child is born. In the theoretical part I focused on what family is and what is its function, on historical development of both marriage and cohabitation. Next, I described changes which came into being in partnerships which lead to marriage or choosing a cohabitation. Practical part of the work is filled with quantitative research by interview surveys. I researched into the sort of college students across the Czech Republic, who were chosen by random sample in a specific way, in which it fulfils representativeness criteria. Overall, 916 respondents took part in my research. Results are shown in numbers and percentage and graphs and tables were used to process data.
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The issue of domestic violence and awareness of students of the University of South Bohemia in the Czech Budejovice
DIVOKÁ, Iva
This diploma thesis is focused on a domestic violence. This topic was chosen to find out wether or not the students of the Faculty of Health and Social Sciences and Faculty of Economics at the University of South Bohemia have the appropriate knowledge about this topic. The thesis consists of the theoretical and the practical parts. In the theoretical part, we can find a comprehensive overview of the issue of domestic violence. It is focused on the different forms of violence, the personality of the offender and the victim. One chapter is dedicated to organizations that provide help to victims of domestic violence. There is also given a recommendation on prevention, which helps to avoid many things. In the research part, my goal is to find out the differences in recieved information about the issue of domestic violence from the students of the aforementioned faculties. Two hypotheses related to the goal of the thesis were chosen. In the first one, it is believed that the students of the Faculty of Health and Social Sciences of the University of South Bohemia have more information about domestic violence than the students of the Faculty of Economics of South Bohemia University. In the second one, it is assumed that the students of the Faculty of Health and Social Sciences know the organizations that the victims of domestic violence can turn to, the students of the Faculty of Economics do not know these organizations. Based on the statistical evaluation via chi quadrate test, I managed to confirm both hypotheses. In conclusion, it is clear from the results that the students of the Faculty of Health and Social Sciences have extensive knowledge about this issue. Students of the Faculty of Economics have heard about domestic violence, but greater knowledge about the issue has not been proven. They responded quite differently to various types of questions compared to health and socially oriented students. My work could serve students from different faculties to obtain more professional information about domestic violence issues. At the same time it could be used as a suitable source of information for clients of intervention centers, but also for the general public.
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The Grammar School in Rumburg and its historical development 1906-1989
Šmahelová, Ywette ; Váňová, Růžena (advisor) ; Kasper, Tomáš (referee)
The bachelor thesis is focused on the Grammar School in Rumburk, its history and education provided there. The town of Rumburk is located in north Bohemia on the border with Saxony. Until 1945 with the population of about 10.000 Rumburk was predominantly a German town. After the end of World War II. majority of German residents were expelled and the town was settled by Czechs from inland. Within few years the town reached the same population as before. The grammar school founded there in 1906 shared the turbulent events with its town including two occupations by foreign armies. During 100 years existence the grammar school has changed its official name fifteen times. With every change of its name came institutional reforms and changes of syllabi as well. And since the Grammar School in Rumburk had to respect regulations of five state departments, the main part of the thesis is preceded by a chapter on grammar schools in Bohemia from their beginnings until 1918.
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The Grammar School in Litomyšl in the Context of the Political Changes of the 20th century
Rádek, Tomáš ; Petráček, Tomáš (advisor) ; Beneš, Zdeněk (referee)
The Grammar School in Litomyšl in the Context of the Political Changes of the 20th Century The dissertation discusse about grammar school in Litomyšl in the background of social changes in 20th century. It shows circumstances of origin of grammar school in Litomyšl and it describes its development and difficulties during an evolution. It focuses on staff, students, teaching subjects, foundation and student's activities. There are numbers of students in taught religion, catechists in individual school events and books used in lessons. It also shows other studies of absolvents. It says about difficulties of both war conflicts. Furthermore, it describes the events after 1948, which peaks by the process in Litomyšl with the students of grammar school and the rector František Ambrož Stříteský. There is a mention of the anniversary celebrations of grammar school as well. The work continuous into the new millenium years, when grammar school has constantly developed and joined to international projects. Keywords Litomyšl, the Grammar School, students, teachers.
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