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Company performance measurement by using Balanced Scorecard method
Navrátil, Šimon ; Pavláková Dočekalová, Marie (referee) ; Kocmanová, Alena (advisor)
This thesis focuses on the economic and financial evaluation of M&M Finance company s.r.o. using financial analysis and the Balanced Scorecard model. The first part of the thesis describes the methods and analyses used to evaluate the company's performance, with a focus on the Balanced Scorecard method as a key model. In the second part, these methods and analyses are applied to evaluate the performance of M&M Finance. The third part includes a proposal for implementing the Balanced Scorecard method in M&M Finance, which aims to improve the company's performance.
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Proposal for the Expansion of Infant Food to the Vietnamese Market
Tranová, Petra ; Milichovský, František (referee) ; Šimberová, Iveta (advisor)
The subject of the diploma thesis is the presentation of a procedure manual for a Czech company with baby food products when entering the Vietnamese market. The company selected for the submission of the manual is engaged in the production and distribution of baby food for infants and young children. The work is divided into four parts. In the introductory part, the issue is defined, the main and sub-goals to be achieved by the diploma thesis are set, and the methods used are described. The theoretical part defines the basic concepts of the solved problem. This part is followed by an analytical part with an analysis of the current state of the company. The last part contains our own solution proposals, including an economic evaluation.
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Development of transportation infrastructure within the Central Bohemian cooperation region
VAGENKNECHT, Tadeáš
The thesis focuses on the development of transportation infrastructure in the Cen-tral Bohemia region. It analyzes the current infrastructure development with an em-phasis on financing and examines planned projects in this region. The thesis presents theoretical foundations and approaches to the development of transportation infra-structure, particularly the financing of selected projects. In the analytical section, theo-retical foundations are applied in the analysis of selected projects. The aim of the the-sis is to formulate recommendations for the development of transportation infrastruc-ture in the given region, to identify optimal financial strategies.
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Marketing Strategy for Wellness Kuřim
Kopřiva, Vojtěch ; Sojka, Jan (referee) ; Koleňák, Jiří (advisor)
The aim of this master’s thesis is the suggestion of marketing strategy for Wellness Kuřim. The theoretical part contains an explanation of basic concepts of marketing and marketing strategy. The practical part is concerned with analysis of the current situation of the company which serves as a basis for suggesting marketing strategies. The result is a summary of measures and proposals, including their benefits for the company.
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Company's ICT Strategy Proposal
Helešic, Igor ; Koutný, Roman (referee) ; Kříž, Jiří (advisor)
This thesis is focused on information and communication technologies (ICT) and their applications in terms of contribution to improvement of competitive advantage and fulfillment of company's targets. The goal of this work is to analyze a manufacturing company with focus on IT and to design such an ICT strategy which will match the selected company's strategy.
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Strategy of newly formed IT company
Rejman, Jiří ; Klčová, Hana (referee) ; Sodomka, Petr (advisor)
The dissertation aims on strategic tools of new inovative IT company for creating strategic plan. In theoretical part the thesis research strategic tools, developing a product and financing of innovative IT companies and tries to identificate proper right tools for creating strategy. Tools examined in theoretical part are used in practical part to create concrete strategic plan of new company.
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