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Social Media and their Influence on Democratic Elections
Khyzhniak, Veronika ; Žouželková Bartošová, Marie (referee) ; Froehling, Kenneth (advisor)
Technologický pokrok výrazně zlepšil způsob, jakým mohou lidé na celém světě komunikovat. Sociální sítě velmi usnadňují živou komunikaci nejen pro obyčejné lidi, ale také pro zástupce legislativní moci. Prostřednictvím sociálních médií mohou politici propagovat svou politickou kampaň a svou stranu a díky tomu rychle a ekonomicky získat podporu. Americká prezidentská volba v roce 2016 zdůraznila důležitost komunikace sociálních médií v demokratických volbách po celém světě. Cílem bakalářské práce je prozkoumat různé formy sociálních médií a vyzdvihnout jejich vliv na demokratické volby. Projekt se zabývá vlivem Twitteru a Facebooku na volby v USA v roce 2016 a popisuje způsob, jakým je kandidáti používali během prezidentského klání. Klíčová
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French left-wing populism and three presidential attempts of Jean-Luc Mélenchon
Urbanová, Anna ; Mejstřík, Martin (advisor) ; Šindelář, Jakub (referee)
The thesis deals with the elements of left-wing populism in Jean-Luc Mélenchon's candidacy for the French president. In the empirical part, it uses critical discursive analysis to examine the programmes for the 2012, 2017 and 2022 elections, paying attention also to the presentation of the presidential candidate and his public statements. The aim of the thesis is to find out how Mélenchon's discourse of left-wing populism has evolved and whether he has exploited or handled moments of social crisis in his campaigns. The research also focuses on the concept of mainstreaming populists, according to which they depart from their original ideals to make their rhetoric more acceptable to a wider range of voters, doing so in an attempt to achieve increased electoral results.
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Self-presentation strategies of political candidates in the Czech presidential campaign 2023
Balážová, Zuzana ; Shavit, Anna (advisor) ; Konrádová, Marcela (referee)
The bachelor thesis examines the role of visual communication in politics and the formation of self-presentation strategies of selected candidates during the Czech presidential elections in 2023. The theoretical part of the thesis introduces visual political communication, cognitive processing of images and the formation of political image through visual frames and relevant dimensions. The analytical part of the thesis uses quantitative and qualitative content analysis to explore the self-presentation strategies of candidates Petr Pavel, Andrej Babiš, Danuša Nerudová and Pavel Fischer on Instagram. The aim of the study was to find out how the selected political candidates used the social media Instagram for self-presentation and which visual frames they emphasized. An analysis of 1,371 Instagram posts of the selected candidates reveals a preference for the ideal candidate frame over the populist candidate frame. The analysis equally reveals gender differences in the use of the dimensions of compassion. The work further explores users' interactions with different visual frames and dimensions, and slight differences in the number of interactions are noted.
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Contemplated reforms of the U.S. presidential election
Trunda, Jakub ; Horák, Filip (referee)
1 Contemplated reforms of the U.S. presidential election Abstract This diploma thesis is dedicated to the U.S. presidential election, specifically the greatest attention is paid to the electoral system called the electoral college which is used during the election. The text of my thesis relates to the US presidential election which is generally a very extensive topic therefore it is not possible to analyze in detail all the individual aspects of the process and thus provide a complete thorough analysis within this thesis. As a result of this, my aim is to briefly present the historical development of the electoral college along with its current functioning during the election process of the President of the United States. Subsequently, I am going to focus closely on potential reforms of the presidential elections that could significantly contribute to the improvement of the entire process of selecting (electing) the president of the United States. This thesis is divided into three consecutive parts, each part is then divided into several individual chapters. In the first part I am discussing the main historical reasons leading the founding father of the United States to adopt the current presidential electoral system and I am also focusing on its early discovered insufficiencies which had been corrected by...
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Targeting and positioning in a presidential election campaign of Petr Pavel - young voters generation
Dejmková, Tereza ; Konrádová, Marcela (advisor) ; Shavit, Anna (referee)
This bachelor thesis deals with targeting and positioning of the presidential election campaign of Petr Pavel and focuses mainly on addressing the youngest generation of voters, Generation Z. The 2023 presidential election was different in several ways, but one of them was, for example, the targeting of some candidates to Generation Z. The generation currently includes the majority of voters who participated in the presidential election for the first time, and who may also have followed it more closely for the first time. The aim of this thesis is therefore to find out to what extent the targeting and positioning of the campaign was adapted to Generation Z in the development of the strategy, and also to find out whether Petr Pavel was able to reach this target group through the campaign and through which steps he achieved this. The theoretical part of the thesis first describes and defines the tools of political marketing, characterizes Generation Z and the specifics of their voting behaviour. In the practical part of the thesis, the aforementioned tools of political marketing are applied to the campaign of Petr Pavel. The information for this part of the thesis was obtained from a personal interview with the marketing director of the Petr Pavel campaign, Martin Klčo, conducted by the author of the...
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Comparison of selected Czech daily newspapers ahead of the 2023 presidential elections
Nováčková, Michaela ; Nečas, Vlastimil (advisor) ; Lütke Notarp, Ulrike (referee)
The bachelor's thesis focuses on the reporting of five selected newspapers between the first and second round of the direct presidential election in 2023. In the theoretical part, the thesis introduces the reader to scholarly concepts and terms related to normative expectations of a democratic society, such as objectivity, balance, impartiality, and others. In the descriptive part, it describes the Czech media landscape and touches more closely on the topic of media ownership. In the research part, using quantitative and qualitative content analysis, the author works with data collected from the Czech daily newspapers Hospodářské noviny, MF Dnes, Lidové noviny, Právo and Deník N and interprets the results based on four research questions.
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The media image of the second round of the presidential election on television
Tomková, Aneta ; Chrenčík, Roman (advisor) ; Jirák, Jan (referee)
This master's thesis deals with the analysis of the media image of presidential candidates in the second round of presidential elections in the Czech Republic in January 2023. The aim of the thesis is to examine, through quantitative and qualitative content analysis of pre-election presidential debates, how individual candidates were presented on public and private television stations, and whether the principles of objectivity and impartiality were adhered to by the moderators. The first part of the thesis focuses on explaining key terms related to the subject matter, such as direct presidential election, media image, political communication, and the difference between public and private media. The presidential candidates and their political backgrounds are also introduced. The main part of the thesis is devoted to the analysis of the pre-election presidential debates. The quantitative analysis provides precise data on the extent of airtime allocated to each candidate, the number and nature of questions asked, and other relevant factors. The qualitative analysis allows for a deeper examination of the course of debates, the moderators' approach to individual candidates, and the identification of possible violations of the principles of objectivity and impartiality. The results of the analyses...
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The use of negative campaigning in the communication of selected candidates for the office of the President of the Czech Republic on the social networks Facebook and Twitter
Gelnar, Matyáš ; Rosenfeldová, Jana (advisor) ; Konrádová, Marcela (referee)
This thesis examines the use of negative campaigning in the communication of selected presidential candidates on the social networks Facebook and Twitter. The aim of the thesis was to find out how much negative campaigning was present in the published posts of the social networks. The chosen research method is quantitative content analysis. For purpose of this analysis, the time period from one calendar month before the first round of the presidential election to the day of the of the second round of the presidential election was set out. The analysis examined published posts of 3 candidates, who according to the election model of Data Collect and Kantar CZ, had the highest percentage chance of advancing to the second round of the election of the President of the Czech Republic. They were Petr Pavel, Andrej Babiš and Danuše Nerudová. The subjects of the analysis were, for example, the time distribution of individual posts, the use of the negative campaigning and the number of likes. The results of the analysis showed that negative campaigning was a certain part of the pre- election communication on the social networks of each candidate, but differences could be observed in the extent of its use. The analysis also showed that posts with negative campaigning were more popular on social media only for...
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Contemplated reforms of the U.S. presidential election
Trunda, Jakub ; Antoš, Marek (advisor) ; Grinc, Jan (referee)
1 Contemplated reforms of the U.S. presidential election Abstract This diploma thesis is dedicated to the U.S. presidential election, specifically the greatest attention is paid to the electoral system called the electoral college which is used during the election. The text of my thesis relates to the US presidential election which is generally a very extensive topic therefore it is not possible to analyze in detail all the individual aspects of the process and thus provide a complete thorough analysis within this thesis. As a result of this, my aim is to briefly present the historical development of the electoral college along with its current functioning during the election process of the President of the United States. Subsequently, I am going to focus closely on potential reforms of the presidential elections that could significantly contribute to the improvement of the entire process of selecting (electing) the president of the United States. This thesis is divided into three consecutive parts, each part is then divided into several individual chapters. In the first part I am discussing the main historical reasons leading the founding father of the United States to adopt the current presidential electoral system and I am also focusing on its early discovered insufficiencies which had been corrected by...
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Presidential Candidates 2023: Social Networks Vs. official debates
Brhelová, Tereza ; Perottino, Michel (advisor) ; Brunclík, Miloš (referee)
The following thesis focuses on the phenomenon of social media in the context of political campaigns. The theoretical part of the thesis deals with the growing trend of using social networks for political communication and marketing purposes. A large part of the thesis is devoted to the direct presidential election, which is considered a relatively new phenomenon in the Czech environment, not yet so anchored in the political context. The practical part of the thesis is built with the help of quantitative content analysis, thanks to which it was possible to analyse a large amount of data from social networks and TV debates. This data is central to the resulting answers to the research questions and hypotheses, which concern the comparison of the selected candidates' communication on social networks in the debates. Thus, the aim of this thesis is to provide an analysis that can be used to compare how the communication of the selected political actors on social networks differs from their communication in the official TV debates.
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