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Marketing neziskových organizací
Kohnová, Markéta ; Khendriche Trhlínová, Zuzana (advisor) ; Hrusová, Lucie (referee)
Marketing has always been a key subject in commercial organisations, being an integral part of the business strategy and plans. In the non-profit sector, there is still a reticence towards the subject, often seen as either unnecessary or even a waste of the often very limited financial resources. As a reaction to that, this work discusses the importance and use of marketing in non-profit organisations and explores the issues around the subject with relation to the non-profit entities as well from a theoretical point of view as through case studies where the marketing efforts of a number of different non-profit organisations were analysed. The overall objective is to prove that also in non-profit organisations marketing should be an integral part of the overall business plan and is key to the overall success of the non-profit organisation.
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Non-governmental and Non-profit Organisation's Specifications with respect to Funding and Accounting Based on the Example of Church-based Legal Entity
Gorylová, Daniela ; Takáčová, Hana (advisor) ; Nováková, Štěpánka (referee)
Diploma thesis is focused on non-governmental and non-profit organisation's specifications. It is aimed mainly on church-based legal entity, foundations and endowment funds, civil associations, public beneficial association and universities. One chapter describes financial management of above-mentioned organisations and its specificities including planning, fundraising, operational management and evaluation. Methods of establishment, creation, cancellation, cessation and management of the organisation are described from legal point of view. In one part of the thesis I have concentrated on tax allowances within income tax, Vehicle Excise Duty, immovable property tax, capital transfer tax, gift tax and real estate-transfer tax. The following chapter focuses on accounting and its differences compared to companies. The aim of the practical part is to analyze the financial management of registered legal entity, which is estabilished by church-based legal entity -The Archdiocese Caritas Prague. The analysis focuses on content and progress of costs and revenues in period 2005 -2007.
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Effective Promotion and Public Relations in Non-profit Sector
Klingerová, Lucie ; Kadeřábková, Jaroslava (advisor) ; Kouřilová, Jana (referee)
Diploma thesis deals with non-profit organizations with regard to their effective presentation, promotion and public relations. Theoretical part generally characterizes non-profit organizations and non-profit sector in the Czech Republic. First part outlines brief historical context, legal regulations in the Czech Republic, their operation, classification and fundraising. Second part describes public relations in non-profit sector, instruments of this communication and how to make this communication as effective as possible. Empirical part demonstrates these theoretical findings on examples of two particular non-profit organizations operating in the sphere of health care and social-service work. These two non-profit organizations are being compared in reference to public relations and public awareness about these organizations activity. Emphasis is laid not only on communication methods but especially on ethic aspect of this communication. Diploma thesis objective is to evaluate position of two non-profit organizations in terms of promotion and public relations. Conclusion summarizes ascertained facts.
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Marketing for non-profit organization focusing on a citizen-action puplic Camino
Mikolášková, Tereza ; Kadeřábková, Jaroslava (advisor) ; Alexander, Petr (referee)
In my thesis I am focusing on the issue of marketing communication tools in the area of non-profit organizations dealing with social services. The thesis is divided into two parts; the first one is theoretical and there are explained basic terms, legal framework and contemporary situation in the non-profit sector in the Czech Republic. Last but not least, in this part I am trying to evaluate the most suitable marketing communication strategies for the development of social services and the improvement of their quality through non-profit organizations. The second part is focused on a practical analysis of marketing activities of the citizen-action public Camino. Its goal is to arrange information and create special cultural and educational programs for aurally handicapped. The aim of the case study is to apply theoretical preconditions on a particular citizen-action public. This enables me to connect theoretical and practical knowledge relating to this issue. I am trying to suggest possible improvements and create a new marketing conception for this association.
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Vocational rehabilitation and supported employment of people with disabilities in the Czech Republic
Kabátová, Veronika ; Kotýnková, Magdalena (advisor) ; Lapáček, Michal (referee)
The thesis is focused on the position of people with disabilities on the labour market in the Czech Republic, on the received arrangements for support of their employment and on their possibilities to get a job. The first part deals with characteristics of the present situation of disabled people on the labour market and with specification of various factors, which can influence their employment. The next part is focused on the supported employment service, which helps disadvantaged people on the labour market, especially people with disabilities, on the principles and advantages of this service and also on the comparison of the Czech experiences with experiences of the chosen European union countries. Only the nongovernmental non-profit organizations so far offer the supported employment service in the Czech Republic and that is why the following part discusses the topic of this organizations and their financing, especially funding from EU structural funds, which are the most important source of money for most of the mentioned organizations. The final part deals with the incentives, which can lead employers to employ the person with disability.
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