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Communication Strategy of Galerie Vaňkovka Brno
Junek, David ; Zich, Robert (referee) ; Šimberová, Iveta (advisor)
The subject of the thesis is to develop a communication strategy for the company Galerie Vaňkovka Brno. The starting point of this work is theoretical knowledge of marketing, which are applied in the analytical description of the company. The findings of the current state of the company is subsequently developed a set of recommendations that will enable achieving effective communication with customers.
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Company Communication Strategy
Taragel, Lukáš ; Pazdírková, Diana (referee) ; Schüller, David (advisor)
Diploma thesis is focuses on creation of suitable communication strategy for e-shop ejewels.cz. First part of this thesis describes the theory related to respective issue. The following part is focused on analysis of marketing environment and evaluates marketing research. In conclusion of thesis presents proposed communication strategy, which leads to keep of present customers and effective way of addressing new customers of the e-shop.
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Communication Strategy for the Company
Kavan, Jiří ; Sedlák, Leoš (referee) ; Šimberová, Iveta (advisor)
The bachelor thesis ‘Company’s communication strategy proposal’ deals with the current state analysis of the company Nářadí Veselý Brno, spol. s r. o., which sales manual electronical implements, authorized service, rental implements, and suggests possible improvements in the new company’s communication strategy. The communicative strategy should contribute to the betterment of the company’s current position on the market, raise company’s income and enhance the customers’ interest in the company.
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Design of Communication Strategy of a Company
Janásová, Nela ; Verfl, Jan (referee) ; Kaňovská, Lucie (advisor)
The thesis is focused on the analysis of the selected DEKOR company and according to the information received suggests solutions to communication problems of the company. In the theoretical part are explained mainly basic concepts of marketing and concepts associated with this area. The practical part of the paper analyzes in detail the current situation in the company. The final part according to the analyzes suggests possible solutions and recommendations for improving their own communication strategy.
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Communication Strategy of a Company
Kohout, Filip ; Valčík, Jan (referee) ; Kaňovská, Lucie (advisor)
This bachelor thesis is focused on communicative strategy of the enterprise and suggests improving of this strategy into single enterprise. It analyzes and specifies actual communication strategy on example of selected company. The results evaluation create a base to develop a communication plan, which will improve a communicative strategy for this company.
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Marketing Strategy of Automotive Trade-fairs
Hraběová, Jana ; Kremlová, Martina (referee) ; Chalupský, Vladimír (advisor)
The subject of this Master´s thesis is a proposal of a marketing strategy for an automotive trade show called "Autotec & Autosalon Brno 2010". The theoretical part focuses on marketing communication and practical use of its individual components. The suggested strategy facilitates the primary goal, which is a provision of planned attendance of the trade fair.
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Company Communication Strategy
Benešová, Eliška ; Lola, Martin (referee) ; Schüller, David (advisor)
This diploma thesis deals with marketing strategy of small hotel. Theoretical bases of work create theoretical background for next part of diploma thesis, which introduces hotel and used marketing mix. The improvements in tools of marketing mix are recommended based on performed analyzes and questionnaire survey and help to create suggestions to increase awereness of existence a company by potential customers and increase amount of reservations in the hotel.
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