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Popularization of science in Czech audiovisual media with focus on astronautics
Vopršal, Lukáš ; Jirák, Jan (advisor) ; Halada, Jan (referee)
This thesis deals with the topic of processing and popularization of science, namely the field of cosmonautics within the context of the Czech audiovisual media. The first aim of the thesis is to critically analyze the content of selected episodes broadcasted on a science-popular program within the course of the years of 2021-2022. The second aim is to evaluate the use of popularization elements within the selected episodes through an application of suitable comparative methods. The dissertation is divided into a theoretical and a practical part. In the theoretical part of the work, a research was conducted based on Czech and foreign professional literature, with the aim of mapping and describing different approaches to the popularization of science in the media. This has been done by defining the terms science, mass media, scientific journalism and popularization of science within this context. An extensive part of the research is organized in a chronological fashion, encompassing the development and evolution of Czech scientific journalism, with its beginnings in the second half of the 19th century to the present day. This trajectory is analyzed in detail using the examples of two renowned science-popular programs called "Meteor" and "Okna vesmíru dokořán". In the practical part, it has been...
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Women in the French Resistance during World War II and their depiction in French cinema
Kopřivová, Daniela ; Šindelář, Jakub (advisor) ; Tomalová, Eliška (referee)
The bachelor thesis deals with the depiction of women in the French resistance during World War II in French cinema, specifically in the movies Blanche et Marie (1985), Lucie Aubrac (1997) and Les femmes de l'ombre (2008). Each of the movies depicts different activities that the women may have engaged in during the resistance. The thesis focuses on how women are portrayed in movies, whether it coincides with the surviving stories of resistance fighters, and on this basis assesses the importance of movies in the memory of women's resistance during World War II. The thesis first presents basic information about the French resistance, its origin and how women got involved. The thesis deals specifically with women and presents the stories of some resistance fighters, whose example shows the diversity of women who participated in the resistance. The work then briefly introduces the individual movie and analyses how women are portrayed, whether their depiction is sufficient based on preserved stories, and then the thesis describes the specifics of women's activities from individual movies. At the end of the thesis are movies compared in order to answer what benefits the individual movies have for the memory of the resistance and whether the portrayal of women in the movies is in accordance with the...
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Non-book material loan in selected libraries - exploration of effectivity
Svobodová, Iveta ; Římanová, Radka (advisor) ; Drobíková, Barbora (referee)
The aim of this thesis is to find out information about non-book material loans in Czech libraries whose variety has been extended. Theoretical part deals with library services focused on less conventional services. Second part focuses on exploration of occurrence and details of these services in Czech libraries. Research is carried out through online questionnaires. Selected libraries will be examine in greater detail. Library statistics, interviews with librarians and patrons, analysis of design and marketing will be used with intention to create case studies. The thesis will concluded with comparison of case studies and theoretical part and bring an evaluation of strengths and weaknesses of these services.
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Use of Commercials in Teaching German as a Foreign Language
Kopůncová, Ráchel ; Nečasová, Pavla (advisor) ; Švermová, Dagmar (referee)
The diploma thesis deals with the use of commercials in teaching of German as a foreign language. Its aim is to describe the didactic potential of working with commercials and to find out whether teachers employ them in their practice and how they perceive them. The theoretical part of the thesis considers the key concepts related to this issue, the use of commercials in education in terms of criteria for their appropriate selection and advantages and disadvantages of their employment in teaching. The dominating subject of the practical part is a research survey among teachers who teach German as a second foreign language at the second level of primary education. The research was carried out by means of a questionnaire survey and an expert assessment. Its aim was to document the current situation of the employment of commercials in teaching and, based on an expert assessment of the didactic processing of two commercials, to clarify how teachers approach this issue. The results show that 70 % of teachers use commercials in their lessons, although not very intensively. Surprisingly, commercials are used more often by older teachers with many years of experience. The presented didactic processing would be used by most teachers in their professional practice. Keywords: Audiovisual Media, Advertising,...
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Development in media reflection of cycling race Tour de France in daily newspaper Mladá Fronta DNES and in Czech Television in 2010-2015
Tomíček, Matěj ; Němcová Tejkalová, Alice (advisor) ; Macková, Veronika (referee)
The thesis "Development in media reflection of cycling race Tour de France in daily newspaper Mladá fronta DNES and in Czech Television in 2010-2015" deals with the world's most famous cycling race and the way it is presented in selected Czech media. It summarizes the basic information about the history of the race and outlines how Tour de France was referred to during given years. Based on a qualitative content analysis, the thesis also examines the news routines that appear in the output, focusing on how the production is affected by the so-called couch journalism and if the results are influenced by the journalists being fans themselves. These phenomena are examined considering six individual Tour de France races. The analyzed media include Mladá fronta DNES and Czech Television, two media flagships, as far as referring to Tour de France is concerned. One of the sources for the practical and theoretical part of this thesis are also interviews with Tomáš Jílek - reporter from Czech Television - and Tomáš Macek - reporter from Mladá fronta DNES.
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Chosen ethically disputable aspects in the czech audiovisual media coverage about organization Islamic state
Randuška, David ; Moravec, Václav (advisor) ; Osvaldová, Barbora (referee)
I deal in master thesis with reflection of audiovisual media in the Czech Republic and their work with events of terroristic attacks of Islamic State. I focused on main broadcasting which are the most representative material for the form of image of approaches of particular media. In theoretic part I deal with organization Islamic state and symbiotic relation between terrorism and media. We encouter a new phenomena of terrorism which can adapt for new media, social sites and which can work also with audiovisual agenda. I try to get closer and try to set the ethics of west media and I am looking for answers which are underlay of chosen literature or contemporary codified standards (f.e. BBC Editorial Guidelines). I compare new phenomena of terrorism and media reflection with current sociological trends and create terrorism and his work in media in "liquid times". In practical part I deal with specific events of terroristic attacks of ISIS in Europe and I search ethical questionable aspects in content of czech AV media. I am looking for specific points on the relief of terroristic attacks which broadcasters do. Based on the theoretical part I focus next to primary also on secondary ethically questionable aspects which are result of symbiotic relation between media and terrorism.
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Science on the Web: Popular Science Videos on YouTube
Friedrichová, Veronika ; Švelch, Jaroslav (advisor) ; Soukup, Martin (referee)
Tato diplomová práce se zabývá nejúspěšnějších populárně naučných kanálů kanály češtině angličtině Jejím cílem je popsat vybraná videa z obsahových, slovních, neverbálních i technologických prvků a určit ty , které jsou charakteristické pro online video. Bude nás zajímat i to, které prvky poutají pozornost uživatelů, vyvolávají emoce a pomáhají udržet jejich zájem. Teoretický rámec nám poskytnou dvě existující studie na téma populárně naučných videí na YouTube (Welbourne a Grant; obou případech se jedná o analýzu audiovizuálních obsahů prostřednictvím kvantitativních metod. Cílem této práce bude audiovizuální obsahů uživatelské komentáře a využít kombinace kvalitativních a kvantitativních metod - obojí by mohlo poskytnout nové poznatky o tomto relativně novém fenoménu. Z metodologie vychází výzkum videí z kvalitativní obsahové analýzy využívající principů obrazové a sémiotické analýzy. Komentáře byly analyzovány spíše kvantitativními metodami. V závěrečných kapitolách jsou výsledky výzkumu a dochází k jejich zasazení do širšího shrnutí inovací, kterými se internetové video a jeho konzumace liší od neinternetových médií Součástí je i krátká úvaha o budoucnosti popularizované vědy na
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Non-book material loan in selected libraries - exploration of effectivity
Svobodová, Iveta ; Římanová, Radka (advisor) ; Drobíková, Barbora (referee)
The aim of this thesis is to find out information about non-book material loans in Czech libraries whose variety has been extended. Theoretical part deals with library services focused on less conventional services. Second part focuses on exploration of occurrence and details of these services in Czech libraries. Research is carried out through online questionnaires. Selected libraries will be examine in greater detail. Library statistics, interviews with librarians and patrons, analysis of design and marketing will be used with intention to create case studies. The thesis will concluded with comparison of case studies and theoretical part and bring an evaluation of strengths and weaknesses of these services.
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