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Analysis of Competitors Fight in Business Technology Sector
Kreps, Jakub ; Špíšek, Jiří (referee) ; Bartes, František (advisor)
The thesis analyses competitive environment of suppliers of concurrent quality control technology in industrial enterprises and research laboratories. The thesis provides concepts for a creation of competitive advantages and related higher evaluation of costs and diferentiation than competition. Further it compares technologies from various manufacturers, comparing economical and technical parametres. The evaluation of results follows a presentation of approachs to achieve the most efficient competitors fight management. The thesis also include prognosis of future conditions in the business technology sector on Czech and Slovak market and concept of an appropriate format of effective competitive intelligence. In conclusion there is a presentation of a quality and quantity concept evaluation with emphasis on economic gain of presented solution.
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Survival Strategies in Times of Crisis in the Global Automotive Industry
Hampl, Ondřej ; Sedláková, Jitka (referee) ; Škapa, Stanislav (advisor)
Tato diplomová práce se zabývá situací na celosvětovém automobilovém průmyslu v době právě probíhající finanční krize. Popisuje dané odvětví pomocí mikro a makro ekonomických modelů. Dále také uvádí globální trendy a specifika daného průmyslu. Autor prezentuje své názory na aktuální finanční situaci a analyzuje její dopady na automobilový průmysl. Tyto závěry se opírají o teorie strategického managementu a o analýzy dané problematiky. Na základě těchto poznatků pak autor navrhuje strategie, které by v kritických případech mohly vézt k záchraně a vyzdvihuje příležitosti, ze kterých by bylo možné profitovat. Práce poskytuje čtenáři teoretický pohled na aktuální ekonomikou situaci v automobilovém průmyslu a nabízí autorovy hypotézy na strategie, které by mohli vézt z krize v tomto odvětví.
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Establishing of the Sport Company
Nechuta, Petr ; Appelová, Jana (referee) ; Koráb, Vojtěch (advisor)
This thesis deals with a business plan for establishing a company named WelFit. The company will provide service in accomodation, fitness and welness. Given Business plan will be supported by an analysis of the external factors, sector analysis and complemented by a SWOT analysis. Conclusion of the thesis will consisst of a business plan and a financial plan.
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Development of Business Activities of Wellness Center
Urbánková, Andrea ; Mráček, Pavel (referee) ; Šimberová, Iveta (advisor)
The bachelor thesis is focused on the development of business activities of the company Ponder a.s., whose main aktivity is the operation of the 4Comfort wellness center. It contains a proposal for the development of business activities leading to an increase in income in the summer and at the same time helps to reduce fluctuations in sales that occur during the year. The proposal is implemented by extending the business model.
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Analysis of the Selected Firm
Ligurská, Pavlína ; Ing.Vlasta Buřinská (referee) ; Hanušová, Helena (advisor)
The thesis is specialized in analysis of the selected company. The work is divided into theoretical and practical part. There are describes the methods in the theoretical part that were used for analysis of the company. And the individual methods are applied in the practical part. For the analysis of the external environment was used the SLEPTE analysis, for the analysis of the industry has used Porter´s five forces model, next part of the thesis deals with the identification of the strengths and weaknesses of the company. At the conclusion of the work results of the analyzes are evaluated and suggested recommendations designed to improve the current situation of the company.
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Koncept CSR podniku INDUS spol. s r. o. se spádovostí pro kraj Vysočina
Sedláková, Lucie
Sedláková, L. CSR Concept of the company INDUS, limited liability company with the catchment for the Vysočina region. Diploma thesis: Brno: Mendel University in Br-no, 2019. In this Diploma thesis there will be examined the actual situation of utilization of the CSR concept, it's efficiency and there will also be proposed concrete measures for improving the situation of employees of the company in terms of using CSR social pillar. The result of this dissertation based on the qualitative and quantitati-ve research will be the summary of the actual situation and also the summary of company plans for the utilization of this concept and then the design part taking into account needs and the strongest motives of the INDUS employees. Within the competition, the analysis of the industry will be prepared to compare the compa-ny's situation on the market of private security agencies.
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Development of Business Activities of Wellness Center
Urbánková, Andrea ; Mráček, Pavel (referee) ; Šimberová, Iveta (advisor)
The bachelor thesis is focused on the development of business activities of the company Ponder a.s., whose main aktivity is the operation of the 4Comfort wellness center. It contains a proposal for the development of business activities leading to an increase in income in the summer and at the same time helps to reduce fluctuations in sales that occur during the year. The proposal is implemented by extending the business model.
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Strategic Analysis of an Enterprise
Plášilová, Pavla ; Dvořák, Jiří (advisor) ; Fiala, Roman (referee)
The thesis deals with the strategic analysis of the company. The aim of this thesis is to analyze the environment of the company and to reveal trends in the industry. By using the methods of strategic analysis, external and internal factors affecting the business operation of enterprise are identified. Based on the results of the implemented methods, the strategic recommendations and parameters of the new product are proposed. The thesis is divided into the theoretical and application part. The theoretical part deals with strategic management, selected methods of strategic analysis including the strategy of the blue ocean. In the application section, the theoretical knowledge is used. PEST analyzes and industry analyzes were used to analyze the external environment. The internal environment of the company was analyzed by using of internal resources and financial analysis. A questionnaire survey was conducted to reveal customer preferences. An image of the strategy against the competition was drawn by using the value curve. The synthesis of the application part is SWOT analysis. In the end, the vision of a new product is created and strategic recommendations are proposed. The outputs of the analyzes and the information found are useful for the decision making of the publishing management.
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Economic analysis of selected company
Štrbíková, Michaela ; Mach, Jiří (advisor) ; Kateřina, Kateřina (referee)
The diploma thesis deals with the economic analysis of society and its applications based on a comparison with competing companies in the sector. The aim is to evaluate the economic performance of the company and its ability to establish themselves in the sector. The first part describes the theoretical introduction of economic analysis and definition of hypotheses that are validated on the basis of mentioned methods in this elaboration. In the methodical part is described economic analysis and defined the financial analysis methods. The practical part contains practical use of selected methods of economic analysis at Tank ONO, Ltd., includes financial and situational analysis of the company and verifying defined hypotheses. Conclusion includes evaluation and comparison with competitors and with the outputs of the sector which is comprising this company, and selecting the most appropriate strategy.
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