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Preference of Media in Different Cultures
Hořínková, Adéla ; Kincl, Tomáš (advisor) ; Novák, Michal (referee)
This thesis deals with relationships of culture and media which are used by people of definite culture. In the research there is the most widespread media of present. It includes newspaper, radio, television and internet. The culture is assessed from the viewpoint of Hofstede's cultural dimensions theory. In this theory there are five dimensions which are Power distance, Individualism, Uncertainty avoidance, Masculinity, and Long Term Orientation. The methods, which were used for results, were chi-square and Pearson's adjusted residuals. The researched dates of quanti-tative research originate in Mindreader project of the company Mindshare which was taking place in year 2012.
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Economization immovable monuments in the selected region of the Czech republic
Vladyková, Aneta ; Netková, Jarmila (advisor) ; Mokrošová, Petra (referee)
The issue of economic utilization and cultural animation of immovable monuments currently affects mainly the objects of local significance. The thesis addressed the question of the efficiency of economization of architectural heritage in the administrative district of Prague 11. Based on the analysis of the region, the range of cultural products offered by the most important sights of Prague 11 is further examined in terms of content, attendence and capacity utilization. Based on the data and the results of the survey, the thesis brings proposals of Chodov's stronghold expansion with new attractive products. Ultimately, it is the recommendation how to increase attendance and overall capacity utilization of the stronghold.
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Knowledge Management in Museum Environment
Multanova, Aleksandra ; Zelená, Veronika (advisor) ; Krejčová, Iva (referee)
This master thesis is about knowledge management in museum sphere. The purpose of theoretical part of this thesis is to give readers an introduction about basic terminology concerning to knowledge management. This part acquaints with definition of information, types of information, then the mentioned assumptions and the history of knowledge management. The theoretical part devoted to the process of transfer of knowledge, influence factors, barriers and obstacles arising during the inmplementaion of the knowledge management in the organization. The practical part of the thesis is an analysis of the current status of the museum and galeries in the world and the possibility and necessity of using knowledge management in the context of cultural institutions.
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Czech-Arab Cultural Standards
Holá, Kristýna ; Khelerová, Vladimíra (advisor) ; Vojtíšček, Zdeněk (referee)
This master thesis is focused on Czech-Arab cultural standards. The main aim of this work is to define Czech-Arab cultural standards and compare them with the theory. The teoretical part of the thesis concentrates on culture, intercultural communication and Hofstede's and Trompanaars's cultural dimensions and also Thomas's cultral standards. The practical part of thesis is focused on the United Arab Emirates, basic information about Emirates, history, arab culture and religion and in the practical part are identified arab cultural standards and they are compred with theory. At the end of the thesis are provided recommendations to Czech travelling to the United Arab Emirates. Key words: culture, culture dimensions, Geert Hofstede, Fons Trompenaars, cultural standards, Alexander Thomas, Czech republic, Czech people, the United Arab Emirates, Arab people.
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Happy Season - project on the support of regional music bands from the Pardubice region
Karas, Martin ; Riedlbauch, Václav (advisor) ; Kubaš, Mario (referee)
The thesis presents a project on the systematic development of possibilities of enhancing activities of amateur music bands in the Pardubice region. The goal is to investigate the situation of young bands with the regional scope of activities and based on the findings establish a project that would be able to support them in necessary areas. At the same time there is a goal to set project operation parameters so that the project would be economically stable. The thesis also surveys the possibilities of external financial support and proposes a strategy on the ways of obtaining these funds. The questionnaire survey which focuses on the project potential addresses concrete bands
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Czech-Portuguese and Portuguese-Czech Cultural Standards
Reicheltová, Kateřina ; Křečková Kroupová, Zuzana (advisor) ; Khelerová, Vladimíra (referee)
The aim of the thesis is to reveal Czech-Portuguese and Portuguese-Czech cultural standards by using the method of the in-depth interviews with respective respondents. The thesis is divided into two parts - theoretical and practical. The theoretical part introduces the important concepts underlying the practical part. At the beginning of the practical part, the author describes Portugal, its geographical, demographic, historical, economic, political and social background. The following is also a form of Czech-Portuguese relations since their establishment till the present days. The rest of the practical part is devoted to the methodology used, the target group, the description of interviews done and the research of Czech-Portuguese and Portuguese-Czech cultural standards itself. In conclusion, the author presents some tips and advices for Czechs planning to go to Portugal for private or professional reasons.
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The Significance of Public, Cultural and Economic Diplomacy in Terms of Czech-Korean Bilateral Relations
Kolišová, Anna ; Dianová, Markéta (advisor) ; Černá, Jitka (referee)
The Diploma thesis on "The Significance of Public, Cultural and Economic Diplomacy in Terms of Czech-Korean Bilateral Relations" is dedicated to the both official and informal relations between the two countries, the Czech Republic and the Republic of Korea. At first, the author focuses on the history of international relations and defines all related factors. This is followed by a comprehensive definition of each of the types of state diplomacy. The Thesis is also expanded by selected methods that enable to assess the overall perception of countries by the rest of the world. The primary objective of the thesis are Czech-Korean bilateral relations in the historical as well as contemporary context. Their development has certainly undergone significant changes within the last 25 years. The mutual relations are defined by strong differences, but also by surprisingly analogous aspects in the historical, political, cultural or economic fields. It can be assumed that the interfaces encourage further cooperation between the government, the business community and the public, too, creating productive and strategic partnerships with the impact on national economy.
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Intercultural Communication and Cooperation in the Context of the Czech – Spanish Business Environment
Straková, Barbora ; Nový, Ivan (advisor) ; Dědina, Jiří (referee) ; Castillo, David Andrés (referee)
The main aim of this dissertation thesis is to explore a different view and contribute to the research in the area of the intercultural communication and cooperation. In this thesis we are trying to examine two different cultures from the point of view of the cultural standards. To be able to gain a comparable and trustful outcome, the research was conducted on a specific group of Czech and Spanish business managers and employees. The main common characteristic of the members of this specific group was determined based on at least half a year of interactive communication within Czech -- Spanish international cooperation. Given the current situation of the increasing globalization process, compounded by integrating cultures, we believe that the above mentioned topic is highly valuable for daily management skills and employees' relations. We find it very important to pay more attention and give more thought to this issue, as the correct communication is one of key means to successful business management and cooperation. It is obvious that misunderstandings in communication and cooperation within the managing teams might lead to fatal breakdowns. It is no longer possible to overlook the strong influence of the globalization process. This fact should be taken into a serious consideration by leaders of the universities and multicultural companies. This should be followed by the integration of new management methods corresponding to the changes and new influences in multicultural entities. With respect to the structure and wide range of the changes brought into the companies by the globalization process, it was a real challenge to fulfill the goals of this dissertation thesis based on the realized qualitative examination research. An important output of this research is the identification of key differences within the above specified tested group. These differences arise from specific thinking and behavior which lead to different attitudes in regards to managing both life situations and a professional career. Based on these findings, we suggest classifying the Czechs and the Spanish into particular existing theoretical models. Good understanding of the key differences coupled with the theoretical knowledge allows us to suggest some suitable recommendation, tips and tricks for a better mutual communication among Czech and Spanish managers and employees on both professional and personal levels.
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