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Proposal for Change of Marketing Communication of a Selected Company
Svoboda, Jakub ; Schüller, David (referee) ; Mráček, Pavel (advisor)
The thesis deals with marketing communication of the retail company Cyklospaciality s.r.o., operating on a bicycle equipment market. The first part is focusing on theoretical knowledge of a marketing mix, especially communication with customers. The analytical part describes the company, its business situation and applies theoretical knowledge of marketing research to the current state of the company. The results are given as a recommendation for altering the communication mix.
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Proposal of Improving Company Marketing Communication
Ďuránová, Lucie ; Mráček, Pavel (referee) ; Kaňovská, Lucie (advisor)
This diploma thesis deals with the proposal to improve the marketing communication of Marion's bridal and ball dresses salon. The first part describes the theoretical background. Next part is analytical, presenting the salon's current situation with the analyzes performed, which are summarized in the SWOT analysis. The last part provides suggestions for improving the salon´s marketing communication.
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Proposal of Change the Marketing Mix of the Online Store
Zídek, Štěpán ; Baum, Karel (referee) ; Mráček, Pavel (advisor)
The diploma thesis deals with marketing mix of the online store ESHOP TENNIS, s.r.o. The result of the thesis should be, due to theoretical knowledge and analysis of the current situation, proposals for changes of marketing mix for better marketing communication of the company, conversions growth, the number of customers and better company awareness as well. First part is focused to theoretical level of marketing and its communication, second part analyzes current situation of marketing activities and third part comes with proposals to improve current situation, the conditions of their implementation and evaluate the benefits.
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Feasibility Study of Garages Construction in Břeclav
Kůrková, Dana ; Filip, Zdeněk (referee) ; Mráček, Pavel (advisor)
The Master’s thesis deals with the evaluation of an investment project for the construction of terraced garages in Breclav. The aim is to prepare a feasibility study and to appraise the feasibility of the said building project. The structure of the study is tailored to the meaning and objectives of this dissertation, which is focused on marketing research and estimation of demand. Part of the feasibility study are also chapters that describe the essence of the project and its different phases, project management, the impact of construction on the environment, financial plan, evaluation of economic efficiency, schedule and risk analysis. The result of the study is to evaluate the feasibility of the investment project under specified conditions.
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Risks Related to Marketing Activities
Chnápko, Martin ; Bilená, Katarína (referee) ; Mráček, Pavel (advisor)
This master´s thesis applies to identifying and rating risks connected to competitiveness of Kellys bicycles company that operates in the area of constructing and selling bicycles. Theoretical basis consists of scientific knowledge from marketing, market, risk analysis and rating. Analytical part consists of company introduction, analysation of company´s external environment and analysation of activities related with marketing. Last part of this thesis is focused on offers in minimasing risks of company´s activities.
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Customer / Consumer Behavior in a Particular Sphere
Králová, Blanka ; Kaňovská, Lucie (referee) ; Mráček, Pavel (advisor)
The bachelor thesis deals with the analysis of consumer behaviour in the field of visiting saunas. The theoretical part describes the basic concepts that are necessary to understand the whole thesis. This section also describes the main factors that influence consumers in their purchasing decisions. The practical part contains all the analyses carried out and on the basis of their results, proposals for appropriate communication with individual types of consumers are made.
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Development of Business Activities - Establishment of a New Branch
Pallová, Veronika ; Mráček, Pavel (referee) ; Šimberová, Iveta (advisor)
This bachelor's thesis will deal with development of business activities of the Prague company Ctibůrek výtahy s. r. o., namely the establishment of a new branch in Brno. The first part will define theoretical concepts. In the following part, the internal and external environment of the company will be analyzed. The information obtained in the analytical part will be used to create a business development plan and calculate the approximate cost. Finally, an economic evaluation will be performed, which will show if the expansion of the branch to Brno is economically beneficial.
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Marketing Mix of Company
Brychtová, Gabriela Klára ; Ing. Milan Palát, Ph.D (referee) ; Mráček, Pavel (advisor)
This bachelor thesis focuses on the marketing mix concepts and evaluation of the Czech company Labina spol. s r.o., which runs a business in the sphere of laboratory and office equipment. The thesis tries to find the suitable methods, which would strength a position on the market ahead of the company’s competitors.
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Electronic Communucation as Part organizational Culture
Hájková, Michaela ; Šafránková, Ivana (referee) ; Mráček, Pavel (advisor)
This Bachelor’s thesis deals with the problems of the organization culture and e-communication. You will find there the fundamental demarcation of the organization culture and e-communicaton from the assorted authors and the most important theoretic definitions. It analyzes the organization culture in the company Monttel, s. r. o. I used the interview for the research on the current organization culture. The conclusion of this thesis contains the summary of the problematic sections and the proposal of the possible improvements or innovations.
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