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Proposal for Improving Marketing Communication in a Selected Company
Matoušková, Jana ; Holendová, Petra (referee) ; Kaňovská, Lucie (advisor)
The master thesis deals with the marketing communication of a specific company. The work is divided into three basic parts. The first part is theoretical, defines the basic concepts that are necessary to know to understand the topic. In the second part of the master thesis, a selected company is introduced in more detail, on which an analysis of the current state is performed. The last part contains suggestions for improving marketing communication, the proposals are based on theoretical knowledge along with an analysis of the company.
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Customer Satisfaction
Pišková, Martina ; Holendová, Petra (referee) ; Schüller, David (advisor)
The thesis deals with the analysis of customer satisfaction of the internet shop Nejbaby, s. r. o. The first part explains the theoretical concepts associated with the chosen theme. The second part is devoted to analyses of the external and internal surroundings of the selected enterprise and also includes a marketing research containing data collected via customised questionnaire. Based on the questionnaire assessment, proposals are presented in the last section, aiming to increased customer satisfaction.
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The Evaluation of the Investment
Handrla, Aleš ; Holendová, Petra (referee) ; Luňáček, Jiří (advisor)
The task of the bachelor's thesis is to evaluate the planned investment of SVOBODA-stavby s.r.o. in the matter of the purchase of a new machine, which is supposed to contribute to saving the company's financial costs. The thesis analyzes the basic theoretical knowledge regarding the company's investment plan, then characterizes the company and classifies the overall effectiveness of the plan. At the end of the work, it will evaluate the planned investment of the company on the realization of the project and define recommended suggestions for improvement.
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Customer Satisfaction
Pišková, Martina ; Holendová, Petra (referee) ; Schüller, David (advisor)
The thesis deals with the analysis of customer satisfaction of the internet shop Nejbaby, s. r. o. The first part explains the theoretical concepts associated with the chosen theme. The second part is devoted to analyses of the external and internal surroundings of the selected enterprise and also includes a marketing research containing data collected via customised questionnaire. Based on the questionnaire assessment, proposals are presented in the last section, aiming to increased customer satisfaction.
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