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Suggestion of Change of the Marketing Mix of the selected Ice Hockey Club
Bureš, Michal ; Šturma, Pavel (referee) ; Mráček, Pavel (advisor)
This Bachelor thesis deals with the usage of marketing mix of selected hockey club. Theoretical introduction of some marketing knowledge in the first part of the text is further used for an analysis of current marketing activities and approaches that the selected business in the sports industry applies. The analysis is done based on questionnaires and personal interviews with fans, who are considered to be customers. The thesis concludes with real suggestions for improvement of the club’s marketing mix taking into account the opinions and feedback from the fans with special focus on the improvement of sports services and the club’s image.
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Startpage for TV Application
Bureš, Michal ; Bureš, Tomáš (advisor) ; Horký, Vojtěch (referee)
In this thesis we implement configurable set-top box TV application in context of an embedded web browser. Work is executed in accord with strict customer requirements and fully integrated into large IPTV platform. It takes form of a complex start-up menu, whose first section is an interactive tile grid with tile- scaled video player. Other sections contain smaller applications or sub-sections. We build upon modules that transform data sources into tiles. They are then pro- jected to horizontal carousels according to dynamic configuration. A well defined interface to integrate new modules is provided. Almost twenty different modules are ready for immediate use. They provide various parametrized tiles such as live programmes that can be directly started or recorded. Our user interface layer, using React and Redux libraries, leverages the single page application paradigm. For predictability, any modification of application state is made by emitting ac- tions handled solely by pure functions. Set-top box performance issues forced us to implement an immutable state optimization that cut the average render time of our React components by more than a half. ii
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Agent-Based Model of the Software Market
Bureš, Michal ; Kukačka, Jiří (advisor) ; Klinger, Tomáš (referee)
In this thesis we apply agent-based modelling methodology on the software market. We derive and implement an original model of the market as the research in this field seems negligible. The work focuses mainly on the derivation of the model and explanation of the methodology. Specific features of the software market are discussed and presented as assumptions of the model. Based on these principles we construct a model of the software market with complex customer behaviour. In the end we test our model in an application we developed solely for this purpose. Responses of the model to dynamic modifications of individual parameters are tested using the application. A simple case scenario in which we apply the model on the dynamic market of game engines is presented. Powered by TCPDF (www.tcpdf.org)
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Microcontroler based ECG Generator
Bureš, Michal ; Bubník, Karel (referee) ; Sekora, Jiří (advisor)
This thesis deals with the generation of an ECG signal and options how to generate a physiological or a pathological signal using the microprocessor. On the basis of the studied methods for generating signal was used the graphic method, using the table values to describe the an individual waves contained in the ECG signal. Bacherol’s thesis solves a design of the individual parts that are needed to realization the genererator. These parts are a block diagram, a system design and a flowchart. On the basis of a design is constructed and programmed function ECG signal generator.
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The use of ceramics in the positive active mass of lead-acid batteries
Bureš, Michal ; Zimáková, Jana (referee) ; Bača, Petr (advisor)
Premature loss of capacity, mode of partial charge, additives, negative electrode, lead acid battery, lead-acid battery cycling, hybrid electric vehicle, traction battery, ebonex, titanium dioxide
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Study of plasma species by mass spectroscopy
Bureš, Michal ; Čáslavský, Josef (referee) ; Čech, Vladimír (advisor)
Plasma polymer films of tetravinylsilane and mixture of tetravinylsilane and oxygen gas were deposited on silicon wafers. Oxygen gas was mixed in tetravinylsilane to improve the compatibility of thin films on glass substrates. Mass spectroscopy was employed during the cleaning of the deposition chamber to check residual gases and process gases, during plasma deposition to monitor neutral plasma species and to follow plasma stability.
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Vyhodnocení ekonomické efektivity péče o českou krajinu a návrhy změn pro transformaci stávajících programů péče o krajinu v souvislosti s Evropskou úmluvou o krajině a dalšími mezinárodními závazky
Česká zemědělská univerzita, Fakulta lesnická a environmentální, Ústav aplikované ekologie, Praha ; IREAS, Institut pro strukturální politiku, o.p.s., Praha ; Zdražil, Vladimír ; Martiš, Miroslav ; Květoň, Viktor ; Jiroušková, Jana ; Kernerová, Lenka ; Trávnícková, Markéta ; Güttlová, Zdena ; Aguilar, Silvia ; Červený, Pavel ; Lustigová, Lucie ; Bureš, Michal ; Doskočilová, Helena ; Doleželová, Lucie ; Moravec, Jiří ; Jílková, Jiřina
Závěrečná zpráva o řešení modulů projektu. Modul 1. Ekonomická analýza ekonomických dopadů Evropské úmluvy o krajině; Analýza politik a nástrojů ve vztahu ke krajině v ČR. Modul 2: Ekonomická analýza efektivity krajinotvorných programů a nástrojů územní ochrany v ČR; Krajinotvorné programy a Program obnovy venkova; Srovnání Úmluvy o ochraně architektonického dědictví Evropy s Evropskou úmluvou o krajině; Srovnání Úmluvy o ochraně archeologického dědictví Evropy s Evropskou úmluvou o krajině; Program Leader a krajina. Modul 3: Rozbor péče o krajinu v Evropské unii, s důrazem na legislativní rámec a ekonomické aspekty. Modul 4: Porovnání formálních a administrativních rozdílů mezi ekonomickými a právními pravidly ČR a EU. Modul 8: Případová studie očekávaných změn na chování a odezvu obyvatelstva; vybrané aspekty rozvoje dopravní infrastruktury ve vztahu ke kapacitním komunikacím; Anketa Rychlostní komunikace R35 v Pardubickém kraji. (Moduly 5, 6 a 7 samostatně zpracovávala Laboratoř ekologie krajiny v Kostelci nad Černými lesy LFE ČZU.)
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