| |
|
Current questions of the Czech Republic's preparation for the entry to the Eurozone
Kolek, Martin ; Kalínská, Emílie (advisor) ; Čajka, Radek (referee)
The present work deals with problems of the euro acceptance as a single currency in the economic conditions of the Czech Republic. In the first chapter the history and development of currency systems anticipating the European Monetary Union is outlined with the focus on Western Europe. The second chapter characterises the European Economic and Monetary Union and describes the particular phases of its origin. In the third chapter it is analysed which of the 5 Maastricht criteria the Czech Republic fulfils. The fourth chapter evaluates the level of convergence between the Czech Republic and the Eurozone in the economic areas. This includes also technical, legislative and institutional aspects. The final part analyses the entire process of the euro implementation including scenario, principles and schedule of the successive steps. The advantages and disadvantages of this process are discussed and the present economic and political situation in Europe and the Czech Republic concerning the euro is evaluated.
|
|
Trh s elektřinou v České Republice (teorie a praxe)
Pavlátka, Pavel ; Schwarz, Jiří (advisor) ; Brychta, Pavel (referee)
Liberalization and privatization of the electricity industry is one of the most important processes in the few last years. Even when the electricity market is fully open, substantial barriers to competition often remain. These barriers are refusal of access to the market, the lack of capacity in interconnectors and long-term contracts. The process of liberalization has shown that a third-party access to the network is a critical and important factor in ensuring a real and effective liberalization of the market. The process of liberalization has also supported new ways and forms of energy trading including financial contracts instead of purely physical contracts for the delivery of electricity. It is a question if the benefits of liberalization of the electricity industry compared with a regulated private monopoly or public monopoly were profitable. Someone could argue that the liberalization of electricity tends to bring benefit to monopoly structures and increase prices of electricity in industry. This work tries to present the pros and cons of liberalization in the electricity industry while taking in consideration the best means of making the liberatization as much profitable and useful as possible.
|
|
The competitiveness of the EU: Lisbon Strategy and the comparative profile of the member states
Čiháková, Jitka ; Abrhám, Josef (advisor)
The main objective of this thesis is to analyze the competitiveness of the EU countries. First chapter is about the competitiveness, first theoretically, then in numbers based on the the competitiveness index of WEF and IMD and Doing Business of the Worl Bank. The second chapter describes the Lisbon Stategy and analyses the Lisbon score. The last chapter compares the European and the US economy. The conclusion contains recommendations to the next development of the competitiveness of the European union.
|
|
Národní parky v ČR a v zahraničí
Kolská, Kateřina ; Čamrová, Lenka (advisor) ; Moravec, Jiří (referee)
Ve své práci jsem se rozhodla aplikovat ekonomické teorie, které se zabývají ochranou životního prostředí, na národní parky zřízené jako území ochrany biodiversity. Zajímá mne, jaké jsou výhody a problémy státních a soukromých parků, která z těchto situací je efektivnější ekonomicky a která z hlediska ochrany životního prostředí a jestli se u státních parků objevují některé aspekty soukromého podnikání. Jako zdroj budu mimo jiné používat studie efektivnosti národních parků, které již byly ve světě provedeny. Dále se zaměřím na financování národních parků ? zejména na systém udělování státních dotací a míru a možnosti samofinancování národních parků. V analytické části budu porovnávat fungování českého národního parku České Švýcarsko s německým parkem Saské Švýcarsko. Tyto národní parky jsem si vybrala proto, že ačkoliv spolu bezprostředně sousedí, každý funguje v jiném státě, a tudíž podle různých zákonů. Vzhledem k různému stáří parků a odlišné minulosti i současnosti obou států předpokládám rozdíly ve způsobu správy a financování národních parků. Zjištěné rozdíly se pokusím vysvětlit pomocí výše zmíněných ekonomických teorií.
|
|
ASEAN - establishment, development and perspectives of the Association of Southeast Asian Nations
Chaloupková, Jana ; Veselý, Zdeněk (advisor) ; Krines, Vlastimil (referee) ; Had, Miloslav (referee) ; Gombár, Eduard (referee)
The presented study is an analysis of the regional integration process of the Association of Southeast Asian Nations ASEAN utilizing theories of international relations and integration. The dissertation studies the factors which contributed to its formation, evolution and transformation and the perspectives of its further development. ASEAN was established by virtue of Bangkok Declaration signed on August 8, 1967 among Indonesia, Malaysia, Philippines, Singapore and Thailand. Subsequently Brunei joined the Association in 1984, Vietnam 1995, Laos and Myanmar 1997 and Cambodia 1999. ASEAN's formation falls within the process of creating of regional organizations after World War II, a period of the biggest development of the institutionalization of the international cooperation. Association was based on relatively free and voluntary cooperation and political declarations. With the end of Cold War and bipolarity, with the defeat of communism and the advent of political and economic reforms in the former socialist bloc ASEAN institutionally strengthened and transformed itself, expanded its membership and the decision to form ASEAN Free Trade Area AFTA in 1992 and the Treaty on the Common Effective Preferential Tariffs shifted Association from the stage of cooperation to integration. ASEAN becomes an international organization (based on international legal agreement with the objectives, principles, internal structure etc.) through the adoption of the Charter in 2008. The Charter is the symbol of the transition process from voluntary cooperation based on political declarations to creation of an intergovernmental organization with international legal personality and legal contractual basis for community building, to strengthen the norms and principles. ASEAN has functioned over 40 years based on personal, very frequent and regular contacts between the key elites (who have significantly contributed to its creation and development), as a grouping of common practice and an emerging common identity. It is a form of intergovernmental cooperation, where member states have exclusive position in the decision process; there are no supranational institutions that would have exclusive powers. ASEAN is the initiator of the development of regionalism in Asia, a considerable number of international structures, inter-and trans-regional contacts, forums and programs. Its activities after the Cold War fall into the framework of the new regionalism The thesis tries to point out possible perspectives for its future path, especially in connection to recently born special cooperation ASEAN+3 (China, Republic of Korea, Japan) and plans for building of East Asian Community (ASEAN+3, Australia, New Zealand, India) and its Free Trade Area. Basic characteristics of ASEAN integration process: it takes place in Southeast Asia, it is a process and a state, it consists of economic, political, security, social and cultural part, the emphasis is on economic affairs, its origin is in the postwar period, the main actors are the states and their elites (from the 90's NGO's, think-tanks and civil society become active creating a broad network of socio-cultural relations and interactions), integration expands by the process of ASEAN +3 and EAS, there is a spillover effect within and outside ASEAN, integration process is gradually evolving from a lower to a higher level. Carried out research has its limitations, since it is impossible to generalize the results and formulate a clear assessment of the large international complex, the information is always limited and the social process is miscellaneous. Well-known is the fact that political elites do not act according to the theories, which they often do not know, but based on their own understanding of reality and interests of individual states, eventually groups of countries. No theory is able to explain fully the evolution of ASEAN, failing to capture reality in its full extent, and thus the prospects for the future are some speculations. From the theoretical examination of ASEAN I elect neofuncionalism, since ASEAN represents a process of empowerment, where elites play a crucial role; they share many values and objectives and contribute to the integration process. The rise of transactions in the regional grouping (trade, communication, exchange of ideas), gradually creates a sense of common identity, elites have closer contacts and their values are complementary. Southeast Asia should occupy an important place in the Czech Republic's foreign policy, taking advantage of traditional contacts with the region. Priority should be given to economic ties and active political involvement in the multilateral framework of ASEM, an important part of political dialogue should be question of human rights.
|
|
Building Competitive Advantage of Czech Companies through Creative Online Advertising in the Single European Market
Navrátilová, Ludmila ; Kita, Jaroslav (referee) ; Šimberová, Iveta (referee) ; Turčínková, Jana (referee) ; Světlík, Jaroslav (advisor)
This doctoral thesis focuses on creative online advertising in the context of understanding the value orientation of Czech consumers. By interactions of creative campaigns and national culture of target country aspects businesses can achieve a competitive advantage in the field of digital marketing communications. The main objective of the thesis is to create a concept of creative use of online advertising in the Czech market in relation to the cultural values of Czech consumers as a factor of increasing the competitiveness of Czech companies. The result of the thesis is a design that represents the creative elements of interactive online campaign to Czech national culture, defined as the value orientation by Schwartz according to targeting to defined age group of consumers and it also defines the effective use of online ad formats.
|
|
Taylor rules and interest rate setting of the Czech National Bank
Hrachovec, Miloš ; Geršl, Adam (referee) ; Horváth, Roman (advisor)
This paper studies role of the so called Taylor rules in the complex procedure of interest rate setting. The Czech National Bank is described as the monetary authority in the Czech Republic, then optimal monetary policy and form of monetary policy rule is discussed, yielding conditions on the optimal rule. These conditions are then applied to the forward-looking reaction function of the Czech National Bank and the role of this reaction function within the Czech National Bank's monetary policy is addressed. Last section presents empirical estimates of a Taylor-like rule for the Czech National Bank and shows variability of possible utilization for the modified Taylor rule.
|
|
The Efficiency of Online Marketing Tools
Mynář, David ; Stříteský, Václav (advisor) ; Zamazalová, Marcela (referee)
This Master´s Thesis characterizes and compares three tools of the performance marketing on the internet - Search Engine Optimization (SEO), Pay-per-click advertising (PPC) and Facebook Ads. The theoretical part analyses specific advantages and limitations of each tool and current trends in the development of these tools. The application part compares SEO, PPC and Facebook in terms of the price and quality of visits. The comparison is performed on the data of 74 clients of the Fresh Services digital agency, gathered from 2014 to 2016. It identifies significant differences in prices for the visit among instruments, while the revealed differences in conversion rates have not been proven to be statistically significant. The conclusion provides recommendations for applying these tools to a marketing of small and medium enterprises.
|
|
Application of SEO for marketing
Knapovský, Martin ; Řepa, Václav (advisor) ; Bruckner, Tomáš (referee)
The aim of this thesis is to describe in detail the current ways of optimizing websites for search engines (SEO) and to apply them in a broader marketing strategy of italian restaurant La Casa Degli Amici. The thesis presents evidence about the importance of SEO for marketing and can be used as a template for optimizing you own website. This thesis is divided into two main parts - theoretical and practical. The theoretical part explains the concepts used in the design and implementation of the practical part. The theoretical part considers 3 main subjects - search engine, users and SEO which represents website creation and optimization. This thesis describes the history of search engines and the way search engines analyze and evaluate a website. It also describes user search strategies and the way users read the search results. In the SEO section we show its advantages, brief history, SEO strategies and description of techniques and tools that can be used for SEO. In the practical part we put together a marketing strategy which consists of website creation, implementation of selected SEO techniques and social network marketing. Implementation of the marketing strategy is evaluated on data obtained during the period between 1. 8. 2016 and 31. 11. 2016. Owner of the restaurant has provided data on sales which were used for overall evaluation of implemented marketing strategy.
|
guest ::
