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Comunication of Self-help Group Focused on People Suffering from Social Phobia
Vyšatová, Tereza ; Navrátil, Jiří (advisor) ; Moree, Dana (referee)
The aim of this thesis is to propose new ways of communication of the self-help group focused on people suffering from social phobia. The theoretical part deals with perspectives of self- help groups and participation model taking into account socio-demographic profile, barriers to participation and motivation to participate as factors influencing participation. In the empirical part the reasons for the selection of questionnaires and interviews as data collection methods are described. In the part "results and discussion" I present the results of the analysis of external communication, the characteristics of the target group, the motivation to participate in the self-help group, barriers to participation in the self-help group and I propose new ways of communication adapted to the target group.
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Issues of structure Det + N1N2 in contemporary Portuguese
Matějovicová, Jitka ; Tláskal, Jaromír (advisor) ; Jindrová, Jaroslava (referee)
The aim ofthis work is to divide and analyse the structure Det + N1N2 in contemporary Portuguese. Hence we deal with expressions consisting oftwo side-byside substantives, which are not connected by preposition (cf. a palavra-chave, o navioescola, o Estado-nar;ďo ou o cantor/poeta; o Prémio Nobel). These structures are relatively frequent in spoken as well as in written language and they contribute considerably to the enrichment ofvocabulary. We can consider them as compounds or simple nominal groups, sometimes they are analysed within the framework of transposition. Authors, who apply themselves to the issue of compounds, usually deal with the distinction between compounds and simple nominal groups and with creation of criteria for their typology and c1assification. Those who study the structure in terms of transposition focus on transition of expression in the N2 position from the c1ass of substantives to the c1ass of adjectives. Generally we can say that iťs possible to find several theoretical attitudes, which blend together in some aspects and differ in others. Thaťs why we introduce in the first part different conceptions of the structure Det + N1N2 in contemporary Portuguese. In addition to the work ofPortuguese linguists we also take into consideration works ofFrench and Czech experts. In the...
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Writing and Mediality
Krtilová, Kateřina ; Hubík, Jaroslav (advisor) ; Bystřický, Jiří (referee)
This master's thesis is based on the tendencies in the contemporary philosophy and cultural theory concerned with the transformation of Western society resulted from the invention of electronic media or so-called new technologies on the one hand, and the changes in cultural patterns (communication, aesthetics, interpretation models etc.) on the other.
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Financial Assurance of Project Realized by Municipalities
Dadák, Michal ; Srba, Martin (referee) ; Hromádka, Vít (advisor)
The master thesis describes financial assurance of a project, which is realized by the municipalities. The theoretical part is focused on describing basic concepts of public projects, municipalities and municipal budgets. Subsequently, the work deals with sources that can provide financial assurance. Thesis is also focused on categorization of roads and the economic evaluation of roads and highways. The practical part is devoted to the basic design of the project to local roads in the municipality Plumlov - Žárovice and then financial assurance of this construction investment project. It selects several financing options for the project and the subsequent assessment of individual options. The outcome of this work is the selection of the best possible way of financing for the proposed project.
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Activation soldiers of the Czech Army for fullfilling Police's tasks in the case of radiation accidents in nuclear Power Plant Temelín.
MÁLA, Radek
One of non-military tasks of Army of the czech republic based on the act 219/1999 col. on the armed forces of ČR is a situation when the Army of the Czech soldiers may be called up to perform the tasks of the Police of the Czech republic, unless the forces and resources of the Police of the Czech republic are sufficient to ensure an internal order and safety, namely for the time necesssary. Based on Exeternal emergency Plan Nuclear power plant Temelín, in the case of radiation emergency 200 soldiers are called up to perform the mentioned tasks. Since the moment the announcment about radiation emergency at the nuclear power plant Temelín has been verified, the Regional Directorate South Bohemian regional will be provided with 30 soldiers, at least 12 drivers of this number, within 12 hours. 170 soldiers, at least 16 drivers of this number, within 24 hours. Each soldier will be armed with a firearm a handgun with one firing diameter (24 projectiles), accouterments, means of individual protection and other military stuff. Next the Army of the Czech republic provides 10 offroad passenger cars, 1 rescue vehicle and 2 offroad platform trucks with tarp. All cars will be available with drivers and operating personell. After the activation all troops will be massed at a receiving point at the Regional Directorate of the Police South Bohemian regional, where they will be equipped for a service performance of the riot police by armbands or reflex vests with a logo POLICIE, batons, handcuffs, protective masks and filters. After that they will be divided and sent to: territorial departments to perform tasks off the area of massed force and means for performing tasks in target zone or to the area of accommodation. Parking of vehicles Army of the Czech republic is arranged in advance within the grounds of the Regional Directorate of the Police South Bohemian regional, the Regional Military Command in České Budějovice and the barracks of Prokop Holý in Tábor. The accommodation Army of the Czech republic troops is arranged in the sports hall of Pedagogical Faculty of South Bohemian University in České Budějovice and in the barracks of Prokop Holý in Tábor. By performing tasks in target zone the main task of the Army of the Czech republic troops along with Police of the Czech republic will be ensuring public policy, safety, regulation of movement of people and vehicles. The troops will be organized in predefined mixed patrols under the command of a member of Police of the Czech republic. The target zone area is divided into an inner and outer part. The target zone inner part is in the form of a circle of radius 5km and he outer target zone is in the form of an annular ring 5 13 km. The outer part is divided into 16 regular sectors. The target zone division defines the border for planning the regulation of movement of people and vehicles. On the command of the Incident Commander or Governor, Police of the Czech republic along with Army of the Czech republic troops will close all access roads on the outer part of the border 13 km target zone and occupy them by defined fixed site of patrols. By the order of evacuation, Police of the Czech republic along sith Army of the Czech republic troops will close the border of 5 km target zone on the roads by fixed site of patrols and farther along the border of the evacuated sectors. On the evacuation routes pointing out of target zone to the areas of decontamination there will be mobile patrols of Police of the Czech republic and Army of the Czech republic regulating movement of people and vehicles. Within the preparation and implementing measures consequent on Exeternal emergency Plan Nuclear power plant Temelín by radiation emergency at Nuclear power plant Temelín , the detached troops are preliminarily instructed by lecturers of Police of the Czech republic and of Fire Department Czech republic once a year. Here they are acquainted with duties and competence of a member of Police of the Czech
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The Internet as a means of communication and promotion companies
Štroffek, Martin ; Kubálek, Tomáš (advisor) ; Kubálková, Markéta (referee)
The aim of the thesis is to find the optimal internet communication strategy of the company. The work consists of a theoretical and a practical part. The theoretical part describes the concepts of marketing, internet marketing, SEO optimization, WWW, advertising on the internet, social networks. The practical part on the example of the company SOLAR STOP Czech a.s. shows the optimization of internet promotion and comparison with the previous version including benefits.
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National image as a factor of competitiveness of Czech products
Veselá, Jitka ; Kita, Jaroslav (referee) ; Zich, Robert (referee) ; Nétek, Václav (referee) ; Světlík, Jaroslav (advisor)
The presented dissertation thesis deals with the issue of national image and its influence on increasing of competitiveness of domestic producers in the domestic wine market. Customers are currently affected by many factors that companies try to use to gain their competitive advantage and strengthen their competitive position in the market. The thesis is divided into three main parts. The first part defines the main objectives of the thesis, as well as the milestones, through which the main objective is accomplished. Furthermore, the research assumptions, which are verified on the basis of statistical hypotheses, are defined here and in the end, the research methods that will lead to the fulfilment of the main goal of this work are defined. This work combines several approaches to achieve the most accurate results. The second part summarizes the current literature point of view on the main topics of the work. It is divided into three sub-units, the first unit focuses on the definition, measurement and shaping of the national image. The second sub-unit deals with consumer behaviour, models of consumer behaviour according to the traditional and the modern concept and using online media to influence customer attitudes. The third sub-unit describes the concepts of competitiveness which are available in the literature. The third part is the research part. The research is carried out in the area of customers, producers and external organizations that are involved in raising awareness of domestic products of the wine industry on the domestic market. For each of the areas the key findings are set out at the conclusion, which are then followed by the creation of the concept of competitiveness usable in the wine industry and the creation of functioning communication models tailored to the specifics of the wine market.
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Communication strategy of Huawei on social media
Slavičínský, Jaroslav ; Machek, Martin (advisor) ; Stříteský, Václav (referee)
The goal of this master's thesis is to analyse current communication of Huawei on social media and to compare it with its competitor Samsung. Subsequently, the communication strategy will be created, which might be used as a guideline for Huawei's social media communication. The thesis is divided into two main parts - theoretical and practical. The importance of Internet marketing and social media marketing are described in the theoretical part as well as characteristics of selected social media. The practical part contains the analysis itself, comparison with Samsung and the recommended communication strategy to improve the current state of Huawei's social media presence.
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