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Modern marketing communication tools and their use of a particular online store
Jochimová, Natálie ; Pešek, Ondřej (advisor) ; Kajfoszová, Dorota (referee)
This Master´s thesis entitled Modern marketing communication tools and their use of a particular online store dedicated to modern methods of promotion on the Internet market of fashion in the Czech Republic, namely the largest of these deals ZOOT.cz. The aim of the work is based on quantitative and qualitative research to evaluate the use of modern tools of marketing communication in the example mentioned internet business when compared with other entities. The theoretical part of this thesis provides a definition of Internet marketing and the entire online environment, as well as a description of various marketing tools along with outlining their modern forms. In the practical part is to analyse these tools with an online shop ZOOT.cz. The main sources of data are the results of a survey from ZOOT called Fashion Report, data from Sklik to new service Retargeting about the effectiveness of its use, as well as the conclusions of individual and group interviews with employees of ZOOT or internal documents online stores on the effectiveness of individual used instruments. The results of these studies show that if companies use modern marketing communication tools, they are still more emphasis on the rapid inclusion of innovations into business activities, providing superior customer service, but also a form of monitoring advertisements for competitors.
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Social situation and daily life of Prague working class in interwar period. Historical-sociological analysis
Holubec, Stanislav ; Kárník, Zdenek (advisor) ; Moravcová, Mirjam (referee) ; Měchýř, Jan (referee)
The aim of the thesis is to outline the social reality and the everyday life of Prague working class between the two world wars. Prague, which was at that time changing into a modern city with growing population, was also the city with the largest number of workers in Czechoslovakia. We have especially focused on working-class families, health and sexual issues, living conditions, cultural life, political attitudes and education. In the thesis, archive sources of the period have been used, namely those of organizations dealing with workers or workers' own organizations like political parties, labour unions or interest groups. Another source of data is a qualitative sociological research of witnesses. The analysis of statistical data, periodicals of that time and other literature have also been employed. We have attempted to show the Prague working class with its rich diversity, as a very heterogenous group merging with other social classes. Apart from social differences, we have emphasized the impact of gender and generation on the everyday life of Prague working class.
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Analysis of Advertising Spots in the Frame of Super Bowl
Maršánová, Petra ; Novák, Michal (advisor) ; Bína, Vladislav (referee)
This bachelor's thesis discusses the world-famous media space for the finale of American football called Super Bowl. This space is used by global brands to promote their products while also competing to attract the largest audience. The audience responses are measured using a variety of media indicators that evaluate position of ads on the ladder of spectator popularity. The main attribute of all spots is creativity and originality. The aim of the practical part is the introduction of companies that have performed with their ad spots from 2006 to 2015. Thesis also analyses orientation of each commercial in given time period. In recent years, television ads are aimed mainly at cars and drinks. The theoretical part introduces the essence of modern marketing communication and communication tools. Afterwards it's focused towards advertising and promotion of the modern trends in the use of event marketing.
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Music Television the Czech Conditions. Tv Óčko
Heger, Matouš ; Balvín, Jiří (advisor) ; Fričová, Kateřina (referee)
The thesis "Music Television in the Czech Conditions. TV Ocko" deals with the context of the existence of thematic music television in the local environment by the means of a specific case study - the Czech television station TV Ocko - founded in 2002. At the same time, it also addresses the phenomenon of a global music television, MTV.
The first part of the text deals with formats that preceded the emergence of music television in both global (before the establishment of MTV as the first music television) and local terms. The second part thoroughly describes the first decade of the existence of the American station MTV (period 1981-1992) applying primarily the economic and production perspectives. Third, the largest part is dedicated to the emergence and development of the Czech music television, TV Ocko (period 2002-2010). The whole phenomenon is viewed here in economic, production and programme terms. The fourth part presents two external views of the local thematic music television: the perspective of a local distributor and that of a producer of a music video.
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Comparison of social networks: Facebook and Google Plus
Suchý, Miroslav ; Žamberský, Martin (advisor) ; Bruckner, Tomáš (referee)
This work provides coherent information about social networks and focuses on the two largest social networks in the present: Facebook and Google+. The main content of this work is comparison of these two social networks, which is made on the basis of networks exploration from different perspectives. Another task is to find suitable indicators for measuring and comparing the quality of social networks in general. In the practical part is described advertising campaign created for each of the networks being compared, and then evaluated its success. On the conclusions achieved in the whole work is finally compared the suitability of both networks for the various actors involved in social networks.
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The observation of qualitative characteristics of adipose tissue in pigs with regard to different live weight and sex
Pospíšilová, Lucie ; Okrouhlá, Monika (advisor) ; Michaela, Michaela (referee)
The aim of this study was to determine, the influence of gender and the live weight on qualitative indicators of adipose tissue. A total of 40 pigs were divided into four groups according to gender (barrows, immunocastrates, young boars and gilts). According to live weight, these individuals were divided into two groups: up to
104.9 kg of live weight and up from 105 kg of live weight.
The influence of gender and live weight on production indicators were examined
as follows: daily feed consumption, average daily gain and conversion ratio, as well
as colour and perforation of fat, fat content of neck, ham, loin and shoulder, fatty acid content and histology of fat cells. Daily food consumption was statistically significant with respect to gender, when the highest consumption was measured in barrows
to 104.9 kg of live weight (3.97 kg) and the lowest consumption was measured in gilts
of the same live weight (3.09 kg). The live weight had significant effect on the average daily gain. It had been proved, that increasing daily gain grew up with live weight.
The lowest daily gain had the immunocastrates from 104.9 kg of live weight (991.43 g) and the highest gain had barrows of live weight above 105 kg (1211.79 g). Furthermore, it was found that the average feed conversion is reduced in pigs above 105 kg of live weight.
Physical quality indicators of fat were not statistically significant, however, according to the test results the lowest values of fat perforation were measured in both cases in barrows in 104.9 kg of live weight (lower 40.39 N upper 52.79 N), indicating that barrows to 104.9 kg of bodyweight have the most delicate fat.
In the study of the fat content in the main meat parts, the most statistically significant differences were in the content of intramuscular fat between genders, namely in slaughter parts of ham and shoulder. The highest content of intramuscular fat in ham was measured in gilts to 104.9 kg of live weight (5.18%) and the lowest content in young boars to 104.9 kg of live weight (0.73%). At the shoulder, the highest intramuscular fat content was measured in barrows to 104.9 kg (2.86%) of live weight and the lowest in gilts to 104.9 kg of live weight (1.79%). Generally, the test results shows, that barrows have the most IMF, whereas the gilts have the lowest.
Regarding to fatty acids content, the most significant differences were measured
in content of saturated fatty acids, where the highest percentage was measured in barrows above 105 kg of live weight (52.15%), contrary the lowest content was measured in young boars to 104.9 kg of live weight (49.2%).
Fat cells histology showed no statistical significance barrows to 104.9 kg of live weight had the largest area of fat cells, while the smallest area of fat cells was detected in young boars of live weight above 105 kg.
Statistical significance for other indicators have not been established.
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The effect of fertilization on yield and quality of malting spring barley
Mužík, Jiří ; Černý, Jindřich (advisor) ; Jiří, Jiří (referee)
Spring barley is the cereal with the shortest growing season and high demands on soil structure and quality of fertilization.
The experimental part of the study was carried out on the long-term stationary experiments at two sites with different soil and climatic conditions - Červený Újezd and Prague Suchdol. Experiments were established in 1996 with a crop rotation in order - potato (corn), winter wheat and spring barley. Organic fertilizers are: sewage sludge, manure and straw. Mineral fertilizers were applied directly to the barley such as phosphates, potassium fertilizers were used in autumn in the course of plowing and nitrogen fertilizer during seedbed preparation of the soil. Used mineral fertilizers are: calcium amonium nitrate, triple superphosphate and potassium salt. Spring barley is the third crop after the application of organic fertilizers and therefore uses fertilizers in the third year.
The aim of the study was to evaluate the effect of organic and mineral fertilization on yield parameters of spring barley and selected qualitative indicators. We evaluated the number of offsets, number of grains per ear, yield of grain, straw and N-substances in grain.
The number of offsets and grains per ear had the greatest influence by fertilization mineral fertilizers. The highest number of offsets was found in variant NPK Červený Újezd in year 2013 (2,357 offsets/m2) and the largest number of grains in ear at the same station in year 2014 on variant Manure 1/2 + N (24.6 grains). Yield of grains was significantly influenced by both sites and variants of fertilization. It was different in year 2013, when the higher yields were found in the station Suchdol, however yields in years 2014 and 2015 were higher at the station Červený Újezd, especially in variants fertilized with mineral fertilizers. The highest grain yield was at the station Červený Újezd variants NPK and N + straw (9 t / ha) and at the station Suchdol was the highest grain yeild on NK variant (6.1 t / ha), both cases in year 2015. Straw yield was influenced by both fertilizes mineral and organic according to influence of individual years. The highest yield of straw was found at the station Červený Újezd variant N + straw (5.6 t / ha) in year 2015 and at the station Suchdol was the highest yield on the variant N (4.3 t / ha) in year 2014.
The content of N-substances in grains of the spring barley was found to be low in all variants of fertilization in the analyzed years. Optimal values throughout the three-year experiment was achieved at the station Červený Újezd only in year 2015 on variant N (10.5%) and N + straw (10.6%) and at station Suchdol in year 2014 on variant N (10.3%) and NP (10.4%).
It was found that a propitious effect on the yield and quality of spring malting barley has fertilization by mineral fertilizers such as nitrogen, phosphorus and potassium. Fertilization by organic fertilizer has a positive effect while used in lower quality soil and climatic conditions.
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Assortments of perennials used on the rural gardens in Pilsen region
Daňková, Barbora ; Matiska, Pavel (advisor) ; Ivana, Ivana (referee)
The thesis called Assortments of perennials used on rural gardens in the Pilsen region deals with using perennials in villages of Pilsen Region- Pilsen- North and Tachov with focusing
on rural gardens and partly on public green containing perennials in planting.
From the total number of 149 villages in observed regions about 103 villages were chosen and visited.
The thesis also focuses on characteristic of these plants. The rural gardens are analysed, too.
It deals with recommendation for using suitable perennials in given station and their next use in gardens and other places. The thesis also focuses on some parts of Pilsen Region, concretely on districts of Pilsen- North and Tachov. The observation of these districts took place from June to September in 2015. It describes these districts from the viewpoint
of climate, it means the average year temperature, rainfall and the altitude of both districts.
It concretely mentions chosen villages from the districts of North Pilsen and Tachov and defines villages in which was the green focused on timber species and grassy areas and villages where these areas were completed by floral decoration, especially by perennials.
It was found that in small villages were used 16, in middle villages 39 and in large villages
32 sorts of perennials. The largest number of sorts of perennials is used in middle villages (600-2000 inhabitants). In small villages (under the number of 600 inhabitants) perennials are planted mainly in the gardens of family houses and are missing in public places.
Among the most often planted perennials in the districts of North Pilsen and Tachov belong Aster dumosus, Bergenia crassifolia, Hemerocallis sp., Hosta sp., Iris sp., Phlox paniculata, Sedum spectabile, Sedum spurium, Yucca sp. and others.
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Vliv životního cyklu organizace a socio-ekonomické charakteristiky země na charakteristiku vrcholového managementu
Velinov, Emil Iordanov ; Malý, Milan (advisor) ; Špaček, Miroslav (referee) ; Hučka, Miroslav (referee)
The dissertation examines the impact of Organizational Life Cycle (OLC) and the Country Socio Economic Characteristics (CSEC) on Top Management Team (TMT) Characteristics. The dissertation first elaborates and establishes the theoretical link between Organization Life Cycle, Country Socio-Economic Characteristics and characteristics of TMT. Second, a quantitative empirical study is conducted to test the OLC phases and CSEC impact on the TMT characteristics through characteristics. The dissertation outlines a detailed research methodology based on the state-of-art in the area of OLC, TMT and CSEC that will be implemented to answer the key research questions in regards to the scope of the doctoral thesis. Data set is collected from the 300 largest Swiss, German and Czech companies at year-end 2011, including detailed data on the country socio economic characteristics and career backgrounds of all TMT members (executive boards) at these companies at the end of 2011. A detailed procedure is developed to accurately classify organizations at different lifecycle phases, drawing extensively on existing literature and scales. Multilevel data analysis techniques are employed to understand how the different organization lifecycle phases influence both the level of TMT characteristics as well as changes in TMT composition and diversity due to inbound and outbound mobility of top managers over time. Substantial research synergies and knowledge transfer effects expected to emanate from this dissertation. In the dissertation regression and correlation analysis are applied for each phase of the companies' OLC in Switzerland, Germany and the Czech Republic. The dissertation states that more mature the company is more diversified the TMT are regardless the country. Also, the country impact has its own role in the relationship between the OLC and TMT characteristics which is expressed by the findings that Switzerland and Germany are more diversified than the Czech Republic in terms of TMT characteristics as gender diversity, age diversity, nationality diversity, education background of the TMTs, TMT dominant functions and TMT career length. The doctoral thesis contributes to the research by revealing relationships between TMT, CSEC and OLC theories. Also it develops methods and techniques for finding the interconnections between the OLC phases, CSEC with the TMT characteristics and the dissertation outlines the future research gaps in the area of TMT.
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