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Rozdíly v propagaci v ČR a USA na trhu rychloobrátkového zboží
Janda, Jakub ; Průša, Přemysl (advisor) ; Puchýř, Milan (referee) ; Nováček, Jan (referee)
Práce se zabývá porovnáním přístupů k propagaci na trhu rychloobrátkového zboží na českém a americkém trhu. Toto porovnání je provedeno z teoretického i z praktického hladiska. V teoretické části je nejprve popsán propagační projekt, který obsahuje cíl, cílové skupiny, poselství, média, propagační prostředky, harmonogram a rozpočet. V praktické části je pak na základě teoretického projektu porovnána propagace produktů Kofola a Coca-Cola ve všech uvedených bodech.
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The Concept of Baptism by Jan Bechyňka in the Traktát o viděních a pokušeních zbožného mládence (Tractate of Visions and Temptations of Devout Youth) and in the Treatise O křtu zvonu (On baptism of the Bell).
Beranová, Bohumila ; Rejchrtová, Noemi (advisor) ; Halama, Ota (referee)
The thesis deals with conception of baptism by utraquist priest Jan Bechyňka. At first the figure of the peculiar writer and theologian after being introduced is integrated into historical connections of the jagellonian era. The chapters that follow aim at the particular topic. Bechyňka ́s view of pedobaptism drawn from a long passage about commitment of baptism from his Traktát o viděních a pokušeních zbožného mládence [The Tractate on Visions and Temptations of Devout Youth] is compared with pedobaptism in Chelčický ́s Zprávy o svátostech [Reports of Sacraments] and with baptism in general of another Chečický ́s work - Rozpravy [Disccusions] in Parisian manuscript. At first I had intended finding out paralles between mentioned thinkers, however certain differences have appeared as well, not in essential facts. In the case of Bechyňka ́s tractate O křtu zvonu [On Baptism of the Bell] I give an interpretation to it in the concrete. The last chapter deals with utraquist baptismal praxis in the early modern times and in the present day and in general describes baptismal rites of these times. As a apendix I add Bechyňka ́s tractate O křtu zvonu [On Baptism of the Bell] with a commentary and transcriptional notes. Powered by TCPDF (www.tcpdf.org)
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Comparison of two models of forest transpiration
Šír, Miloslav ; Čermák, J. ; Naděždina, N. ; Naděždin, V. ; Tesař, Miroslav
Two transpiration models were tested in the paper, one is with plant control, and another without plant control. Principle of the (1) model with plant control was, that physical mechanism of transpiration is evaporation actively controlled by plants. The supposed mechanism is: part of the heat (heat equivalent of the energy absorbed from solar radiation), which would cause overheating the plant above 25 ºC is dissipated by evaporation. The model has five physical parameters, which are in principle measurable. (2) The model without plant control is based on the assumption, that transpiration dissipates a constant fraction of the heat from the heat equivalent of absorbed solar radiation (about 45 %). The model needs only one measurable physical parameter. Both models were tested by comparing their results with results actually measured daily totals of transpiration (via sap flow) in the floodplain forest Pohansko (near the town of Břeclav, southernmost Moravia), which was typical with almost non-limiting soil water supply over the period May 1 to Sept. 30, 1998. Results of both models were almost equal. We discussed their physical differences evaluating their goals and weak points and specified a program for further testing the physical mechanism of transpiration.
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Mikroskopické houby v půdě, listovém opadu, exkrementech a střevním traktu .i.Dendrobaena mrazeki./i. (Lumbricidae)
Nováková, Alena ; Pižl, Václav
Species diversity and quantitative parameters (mycelial length, CFU counts) of saprotrophic microfungi assemblages were studied in the intestine and casts of .i.D. mrazeki./i. and compared with those in soil and litter at four plots of a thermophilous oak forest in Southern Moravia (Czech Republic) in 2004. Soil dilution plate method and soil washing technique and three isolation media were used for the isolation of fungi. Differences in species number and composition of fungi assemblages were found both among individual substrates studied and between the results of different isolation methods. Number of species isolated by the soil dilution plate method was higher in earthworm casts than in soil, however, the opposite results were obtained using soil washing technique. CFU counts reached the highest values in leaf litter.
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Dynamics of N2O emissions after C and N amendments of soil at the cattle overwintering area
Hynšt, Jaroslav ; Brůček, Petr ; Čuhel, Jiří ; Šimek, Miloslav
Field experiments were carried out at the cattle overwintering area in South Bohemia, Czech Republic, focused on the emissions of N2O after soil amendments with nitrate and glucose. Emissions were estimated using a permanent static chamber technique. Nitrate and glucose amendments caused very sharp increases of N2O fluxes, which however diminished after 2-3 days. Total amount of N2O escaping the soil was related to the amount of N and C added, and was calculated to 1-15 kg N.ha-1 (0.2-3% of N applied). Emissions were heterogeneous, which is shown by great differences among the individual chambers. Emissions were variable in time and very probably were controlled by temperature, as they approximately followed the air and surface soil temperature patterns. Despite the timing of amendment application, peaks of emissions were always determined 6 hours after the amendments.
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Influence of the Insuline Resistence on the Utilization of Energetic Substrates
Komárová, Tereza ; Štich, Vladimír (advisor)
Obesity and its hand-in- hand insulin resistance in recent decades become the most common diseases in the world. The increase in the incidence of obesity and metabolic syndrome is a worldwide public health-care and clinical problem . what is worse , obese people every day constantly increasing enormously and gets so nature of the global epidemic . The increasing incidence of obesity is related to the take-over American lifestyle . People today spend their time watching television and especially in their offices, eat fast foods and instead of moving to carry in cars. this way of life passed on to their children , and so today we observe a significant increase in obesity even in the youngest age groups. These children have unfortunately increased chance of staying obese in adulthood. The world today is 1.1 billion adults are overweight or obese and these are about 320 million people obese ( BMI > 30). Different regions of the world differ significantly with regard to the prevalence of obesity. More and more , however, to global epidemic of obesity contributes to the developing world . Obesity is becoming progressively problem even in countries where it was previously almost occur. prevalence of obesity in European countries reaches 10-40 %. [1 ] Although the countries of Central and Eastern Europe, together...
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The Web 2.0 environment and its usage in business corporations
Kapusta, Matúš ; Pavlíček, Antonín (advisor) ; Klíma, Tomáš (referee)
The main goal of my Bachelor thesis is to bring basic information about the Web 2.0 environment and its advantages for business corporations. In the first part of thesis I define the Web 2.0 environment and the key differences betweet Web 2.0 and Web 1.0. Next I describe specific advantages which firms can achieve by implementation of Web 2.0 environments elements in relationships inside the firm, relationships with costumers and relationships with business partners. The next part is primarly oriented upon social networks and I describe various tools and techniques which can be used to analyze advertising pages on social networks. The added value of my work is in analysis of a company and the method it uses social media sites. After a detailed analysis constructed with a chosen tool I purpose some changes that could improve the actual state.
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Creative development of board and card games
Kolář, Vojtěch ; Vondra, Zdeněk (advisor) ; Phung, Hyu Nghia (referee)
This thesis addresses the issue of development and production of card and board games. The introduction describes basic terms related to games and game design. It also explains the specifics regarding card and board games. Also included is the analysis of medium specifics and its differences from other media. Then follows categorization of board and card games using specific examples. Next, the work focuses on the process of game developlemt and in detail deals with the role of game design. Described are basic principles applied in game design and its integration with other neccessary development steps in order to publish the final product. In the next part, game design is analysed regarding its content and the decicions, that game designer has to deal with in relation to the target group of the game. Specific approaches to game design are described at the end of this section. The following section deals with the issue of creating the game interface. Specifically the particular components that games usually contain and the suitability of materials they are made of, regarding time and financial restrains. Thesis is concluded with edscription of application of previously described theory on a project called "Za sedmero horami", which is a card game created to support children creativity.
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Production of featurette internet show
Poliaková, Petra ; Vondra, Zdeněk (advisor) ; Truhlář, Filip (referee)
Thesis deals with the production chain of internet show. It specifically analyzes production of featurette internet show. In theoretical part defines the concept of a production chain and internet show and then the chain is described in detail to individual parts. Thesis also focuses on differences in television and internet show and also describes social networks, specifically Facebook and Youtube and their options for publishing content and their analytics. The analytical part deals with analysis of the reference television and internet shows of which originated practical part of the bachelor project. The practical part includes a detailed description of the production chain of featurette internet show Kapustové zelí, assessment of the factors of show success and business potential.
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