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The Budget Process of a Town - The Analysis and the Possibilities of Improving
HAMPELOVÁ, Anna
A preparation, a hearing and changes of the budget create a complicated process which includes a lot of steps that are interconnected and make a unit. Individual laws establish the basic requirements but the rest lies within the authorities of towns and communities themselves. There are many ways how to make up a budget. For the time being it´s current methods which are used by the majority of towns and especially by communities. Recently, modern approaches of budgeting are quite discussed and put in practice. They make use of processes and techniques of financial planning , control and also auditing. These methods focus on the best and the most effective use of means so there shouldn´t be any vaste of state resources. Tried-and-tested we can see that the future is in the making up budgets with the new alternative methods with the targeted financial planning. At present these methods are still quite unknown among the people who are concerned with the budget process.
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Social networks marketing - metrics and measurements
Gleich, Viktor ; Pavlíček, Antonín (advisor) ; Malinová, Ludmila (referee)
Social networks marketing is used by many companies. Therefore it is important to apply metrics and measurements, to get a practical use. Then we should be able to set a good marketing plan and achieve better business results. There are many metrics available, therefore it's helpful to get familiar with them and choose the right ones which will bring us valuable information. Marketing is a process that should be completed by evaluation, according to predetermined metrics, and according to results appropriate steps are to be made. Metrics are an important point in this process, providing valuable feedback and beneficial advice.
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The Study of Systém and Process optimization of Service operation
Prokeš, Viktor ; Havlásek, Roman (referee) ; Jurová, Marie (advisor)
This thesis is oriented on the automotive industry with the focus on the domestic producer of the vehicles – the Škoda Auto Company. It describes the subject of business in the mentioned company and subsequently it refers to the current trends of the automotive market in the Czech Republic. On the basis of the analyses` results of the after-sales services allied with usage of the Škoda-products it will propose their possible future progression. Thereinafter will the thesis concentrate on the description of the existing after-sales processes focused on the „through-pass“ of the vehicle through the authorised Škoda Auto service. It deals with the analysis of the service systems in detail using the tight cohesion of them. Modern technologies used in the current vehicles put significantly higher demands on their maintenance, which call for the continual optimization of the service processes with the maximal utilisation effort of the feedback. The appropriate personnel have become the necessity. For these purposes it will be recommended the introduction of the electronic multipurpose memory devices intended for the data collection. In the next step will the after-sale-service process be described with the focus on the usage of these electronic memory vehicle-keys with the reference to the procedural simplification of the maintenance operations. The final part of the thesis will evaluate the general contribution of the proposed resolution for the service processes as well as their users.
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Design of marketing strategy in the company Imperium Finance
Petrovič, Marko ; Čermák, Radim (advisor) ; Sova, Martin (referee)
Internet marketing is currently one of the most important components of marketing. However, Internet marketing as a whole is much more important than mere webdesign, mere search engine optimization (SEO) or a simple PPC advertising. Most companies have recently made it throught with a website and that was all their presentation on the Internet. However, the internet is one of the fastest growing technology today and the number of its users is growing every year. Constantly there are new technologies that allow us to have a better user experience and also bring us new ways of presentation and promotion. Most of the companies make a mistake early on and underestimate the preparation, don't know their goals, customers or competitors. Internet marketing is the process and the contents of this process is the recognition, analysis, design, implementation, and ultimately verify that you achieve the goals of the organization. In the theoretical part it is defined internet marketing and its advantages over offline marketing. Briefly sum up the history and major milestones of Internet marketing that shaped its present form. Further, it's described current trends in Internet marketing and detail expands upon the selected Internet marketing tools and tools for evaluating the success of campaigns. The practical part deals with the proposal of marketing strategy in the company Imperium Finance. The main objective is to analyze the requirements of the company Imperium Finance, from analysis to draw specific conclusions and devise a marketing strategy that will support the vision and strategy of the company in the following period. All steps were carried out within the company Imperium Finance on real data from active clients and tested in action. The result is a proposal of a marketing strategy that will drive Imperium Finance, and a marketing plan for the company. The biggest benefit of this work is so real use theoretical knowledge in practice.
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Economic and legal aspects of mergers and acquisitions in the Czech environment
Spina, Filip ; Borkovec, Aleš (advisor) ; Hraba, Zdeněk (referee)
Mergers and acquisitions represent a complex process of buyout of one company by another one and a subsequent process of reciprocal merge of companies to one successive company. It constitutes in a common business experience a frequently used tool designated to ensure a company growth and to reach a main entrepreneur goal - profit maximization. This effect may be achieved due to the fact that mergers and acquisitions facilitate to enter new markets easily to some extend or to gain access to new product line or to access new technology or know how and finally to improve competitiveness by attaining sufficient size of entrepreneurship or by implementation of economies of scale. To execute such transactions successfully and to maximize all positive effects, one has to take into account several various economic and legal aspects. This transaction is also very complicated and comprises many partial steps emerging from both legal requirements and requirements based on common business experience. On that account the transaction represents also array of risks that have to be minimized. Therefore it is possible that a preparation and implementation of mergers and acquisitions may be perceived from both legal point of view and economic point of view, where each has its own specifics. A goal of this thesis is...
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The GIS support to measures on the ground in case of leakage of liquid pollutant on the road
Kolejka, Jaromír ; Rapant, P. ; Zapletalová, Jana
Accidents on roads associated with the leakage of hazardous substances are one of the major challenges encountered by disaster management. Because of the impossibility of predicting the place and time of the event, then it is necessary in the event of such an accident to proceed in quick succession of steps. They are designed primarily to protect human life and health, and then to minimize to property and environment damage. The paper describes the response to this event using GIS tools and generally available geodata. The simulated accident on the D1 highway near Ostrava is applied as a demonstration example.
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Psychological aspects of identification and its use in forensic context
Molnárová, Monika ; Gillernová, Ilona (advisor) ; Urbanová, Miluše (referee) ; Netík, Karel (referee)
This dissertation thesis is an overview study of recognition of human individuals and its role in forensic identification. It begins with basic structures of identification, meaning and usage of mug books, facial composite identification, and for the most part, recognition. We discuss suitability and feasibility of these methods and base the reasoning on the results of research from other countries. Such methods are undoubtedly affected by eyewitness's identification accuracy and therefore we also focus on factors influencing this. We group the factors by the ones which can and the ones which cannot by affected by law enforcement while we pay a special attention to the variables which are objects of scientific research, such as sequential lineups versus simultaneous lineups, foil selection, age, race, and confidence of the eyewitnesses who are performing the identification. Finally, we include a practical administrator's manual which describes the identification procedure step by step in a greater detail: how to create photo arrays, live lineups, facial composite recognition, and mug books, how to instruct eyewitnesses, and how to supervise the entire lineup procedure up to documenting it. The guide is based on many U.S. manuals and contains standalone recommendations as well as explanations why some...
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Freezing technology of bull sperm in relation to its survivability and fertilization ability
Doležalová, Martina ; Stádník, Luděk (advisor) ; Jiří, Jiří (referee)
The aim of optimalization the insemination doses production is to provide the highest fertilization ability of spermatozoa during the demanding proces of processing fresh semen and its subsequent cryopreservation. Temperature changes causes spermatozoa damage during the cooling and freezing. Spermatozoa is exposed to cold shock and many others limiting factors, which leads to cell death and therefore to decline of fertilization ability of thawed insemination doses. For increasing spermatozoa resistance, exactly the plasma membrane resistance against cold shock was fraction of egg yolk LDL cholesterol (low density lipoprotein) at various concentrations into the comercially produced diluents added. It is believed that LDL acts possitively to plasma membrane and helps to maintain the fertilization ability of spermatozoa after thawing. Following step in the proces of insemination doses production is slow cooling of diluted semen and equilibration, when the straws are store at cooling box for 30 minutes to 240 hours. This period is necessary to penetrate of certain diluent components into the spermatazoa also maintain the balance between their intracellular and extracellular concentration. Also important is subsequent freezing temperature gradient of insemination doses. The most suitable freezing method is based on computer controlled temperature decline in freezing chamber which allows the precise control of ice crystals formation that could tear and kill the cell.
During 2012 to 2016 was repeatedly collected semen from the group of breeding bulls (n = 27, Holstein and Czech Fleckvieh breed) at AI centre. Semen which fulfill the standard entrance conditions in first step was evenly into several parts divided. For dilution the three types of comercially diluents AndroMed, Bioxcell and Triladyl with and without LDL addition were used. Into the diluents AndroMed and Bioxcell the concentration of LDL 4 %, 6 % and 8% into the dilent Triladyl 6 %, 8 % and 10 % was added. Diluted semen was filled into the glass capillares with volume 0,1 ml and temperature +4 °C. Subsequently the sample was placed to cold bath (0°C) for 10 minutes. Then the volume of capillare with physiological solution (37 °C) was mixed and for next 120 minutes was incubate. The effect of cold shock to proportion of live spermatozoa was evaluated by using Eosin and Nigrosine staining technique during heat test of spermatozoa survivability after spermatozoa heating and after 120 minutes of incubation.
The more suitable semen diluents which provide the higher spermatozoa resistance against cold shock were AndroMed and Bioxcell. Together the possitive effect of LDL addition into the diluents to lower decrease of proportion of live spermatozoa during heat test was found (P<0.05). The most suitable LDL concentration which had a favorable influence at spermatozoa resistance against cold shock was 6 % in diluent Bioxcell. Values of the proportion of live sperm were higher at the beginning of the heat test (+1.31% to + 3.2%) and after 120 minute incubation (+5.82% to +8.41%) compared to other diluents with and without addition of LDL.
In the next step the process of equilibration was optimized, is an important part of insemination doses production. The effect of the length of equilibration for subsequent fertilization ability of spermatozoa was evaluated using spermatozoa motility based of CASA and proportion of live spermatozoa after thawing and during heat survival test lasting 120 minutes (37 ° C). Suitable semen was diluted by comercially used diluent AndroMed based on soya lecithin, filled into the straws (0.25 ml), cooled and equilibrated in cooling box for 30, 120 and 240 minutes and freezed in programmable freezing box applying four types of freezing curves differing in temperature rate decline. There was used standard and by producer recommended 3. phase freezing curve, then 2. phase freezing curve, and 3. phase freezing curve with slower as well as rapid decline of temperature rate in freezing chamber, compared with standard freezing curve. The highest spermatozoa motility was found using 240 minutes of equilibration by +2.72% and +4.58% compared to other lengths of equilibration (P <0.05 to 0.01). The highest proportion of live spermatozoa was found using 120 minutes of equilibration (+6.87 % and +8.68 %). The highest average spermatozoa motility during heat test after thawing was achieved by using 2. phase freezing curve (from +2.97% to +10.37%, P <0.05), also in the proportion of live spermatozoa (from + 4.37% to +8.82%, P <0.01). When evaluating interaction between the length of equilibration and freezing curve (standard 3. phase and 2 . phase freezing curve), the highest average spermatozoa motility and proportion of live spermatozoa using 240 minutes of equilibration by both freezing curves was reached, there was no statistically significant differences. As well as, in all evaluated parts of this study the individual differences between ejaculate of bulls and within semen from one bull (P <0.05) as secondary effect were found.
To maintain good fertilization ability of semen during cryopreservation is necessary to increase the spermatozoa resistance against cold shock using addition of correct concentration of LDL into the commercially used diluents AndroMed and Bioxcell. Subsequently the fertilization ability of insemination dose is influenced by cooling, the length of equilibration and freezing. The length of equilibration 120 minutes and more as well as gentle way of freezing according to freezing curve, which ensures a gradual decrease of temperature in freezing chamber provided the higher average spermatozoa motility and proportion of live spermatozoa.
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Analysis of project management in the creation of audiovisual works
Bilák, Martin ; Truhlář, Filip (advisor) ; Horný, Stanislav (referee)
The aim of this work is to analyze the project management approach to the creation of an audiovisual work. To characterize the different phases of the project, define the principles of management and process control. Outlined the process and the steps that must undergo the creation of an audiovisual work. The other half of the work deals with the actual film and the process of creation. It analyzes the phases and is characterized by the outputs necessary for the creation of the work. Finally, a comparison of the process of creating two student films and their different approach to policy.
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Use of Literary Artwork As a Way to Open the Topic of Unfreedom
Machková, Tereza ; PROVAZNÍK, Jaroslav (advisor) ; ULRYCHOVÁ, Irina (referee)
The Bachelor thesis describes the preparation and realization of a project that happened as a two-day workshop of drama education for pupils of secondary school. This workshop was created on the basis of two books written by Peter Sís Tibet: Through the Red Box and Wall: Growing Up Behind the Iron Curtain, These books introduce topics : occupation and unfree life in a totalitarian regime.
The first part describes the literary artworks and possibilities of their use in proces of dramatic education. The following part is describing a report about the bachelor project that was run two times . In the final chapter you can see a lesson scenario of the two days workshop.
In attachment there are the materials that were used during the workshop, structures of lessons and written reflections of the participants.
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