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Communication of the Glass Art Centre Glassworks František in Sázava
Chuchrová, Jana ; Tyslová, Irena (advisor) ; Prokůpek, Marek (referee)
Bachelor thesis deals with present direction of the communication of the Glass Art Centre, Glassworks František in Sázava. The theoretical part focuses on the analysis of different interpretation of the concept of communication across the specialized social sciences with emphasis on economic disciplines -- especially management, PR, marketing and fundraising. Introduction to the theory of communication also includes communication in sociology and psychology, as they define the basic concepts of communication, which the economic disciplines take over. The main aim of the theoretical part was to find out how the particular approaches to communication differ, set out the procedure for the construction of a communication strategy and define the tools and principles of external communications organization which will benefit the communication of the Centre. The aim of the practical part of my thesis was to analyze, how the current management of external communication of the Glass Art Centre coincides with the theory. The main sources of information for the practical part were interviews with current director of the Glass Art Centre, Martina Kulhavá, on the basis of which we've identified fundamental shortcomings in communication of the Centre. The conclusion includes proposals of the intermediate strategic steps for reduction of these shortcomings, and thus has practical implications for the future direction of the marketing communication of the Centre.
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Agression measurement and assessment using methods of psychological diagnostics
Harsa, Pavel ; Žukov, Ilja (advisor) ; Hynek, Karel (referee) ; Kratochvíl, Stanislav (referee)
We have tried in doctoral thesis to objectively verify usability of questionnaires and projective methods in evaluation of aggressiveness of psychiatric patients. In the theoretical part of the study we discuss definitions of aggression and aggressiveness. There is a number of theoretic interpretations of aggressiveness and aggression in which these general terms are characterized. Most authors and single theory are in full agreement of views that there are two types of aggression, aceptable and unacceptable for society. We have aimed at bio-psycho-social aspects of aggression and the structure of aggressive personality. Nowadays there are many branches of science, which are engaged in aggressiveness, for example genetics, biology and psychology. It is evidence to support the view that aggressiveness is a serious problem in human society. At the same timee it is difficult to find empiric assessment of aggression. (...) In conclusion: These results verify clinical and forensic experience with assessment and measurement of aggressiveness. Test methods show much more general temperament dispositions, tendency to emotional reaction and to explosive reactions. Information and experience from this thesis could be helpful for assessment of emotional aggression in psychiatric patients and for forensic practie....
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Instruction in Democracy in the Lower Grades of Primary Schools
Svobodová, Lucie ; Stará, Jana (advisor) ; Kargerová, Jana (referee)
Objective of my dissertation was to describe possibilities of determination and incorporating of themes of democratic citizenship education within learning of general science, homeland study, natural science and literature on 1st grade of basic schools. Work starts from setting goals and content of pedagogy to democratic citizenship and from possibility of introduction of educational methods and forms appropriate for development and fulfiillment of those goals. There is a separate chapter concerning analysis of General educational program for basic education. Chapter is focused mainly on educational area "Human and his universe", but evaluate cross-section topics related to fulfillment of goals of democratic citizenship education as well. This work describes preparation and implementation of "Community and its issues project within an operational research. Research was supported by investigation of students knowledge before and after implementation of the project. Part of the dissertation is a questionnaire for teachers of basic school monitoring approach to lessons of general science ad homeland study and scope of democratic citizenship education and this incorporation into teaching. Results of this research reveal than teachers and pupils perceive integration of democratic citizenship education as an...
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Objectivity, subjectivity and Karl Raimund Popper
Fafejta, Ondřej ; Uhlář, Pavel (referee) ; Kebza, Vladimír (advisor)
The author of the dissertation finds three approaches which can be taken as for the topic of objectivity and subjectivity: the cartesian, the kantian and the postmodern. He adopts the kantian approach, which leads to K. R. Popper's philosophy of science. On the basis of Popper's thoughts the author finds two concepts of objectivity: outer unknowable objectivity of the world, and inner objectivity of logic as a tool for knowledge. Outer objectivity or the world per se is a metaphysical concept for the unreachable limit of our knowledge. The author also distinguishes two concepts of subjectivity: subjective (known) experience, which is the most immediate tool for knowing outer objectivity, and objective (experienced) experience or experience per se which is identical with outer objectivity. The author's theory of objectivity and subjectivity thus contains three parts: outer objectivity/objective experience, subjective experience and inner objectivity. The author applies it as background for conversations in the sphere of helping professions. The first part which is metaphysical can only be presupposed. Therefore subjective impressions are the base of the conversation, purely individual for everybody, but presented if possible in so logical context that they can be understandable to other participants of the...
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Dutch dialects and the use of the Limburgian dialect
Rážová, Anna ; Van Bree, Cor (referee) ; Janssens, Guy (advisor)
The theme of this end term paper is the Dutch dialects and the use of the Limburgian dialect. The goal of this paper is to describe in theory the phenomenon 'dialect' and to understand this phenomenon better with the help of 'Research in the use of the Limburgian dialect'. The central question is connected with psychological and sociological perspectives of the dialect problem: why do people speak so much in dialect in The Netherlands and foremost in Limburg? How do Limburgians experience their language? Which advantages come with the use of dialect and does the speaker feel more closely connected with each other while using this dialect? Are higher educated people as inclined to use dialect as much as lower educated people? And in which situations do Limburgers prefer to speak dialect and when do they prefer to switch to the standard Dutch? Do women and men speak different? In the first part of the paper, the phenomenon of dialect will be lined out in general terms. The term 'dialect' will be defined and an explanation will follow how dialects differ from standard Dutch. There's also a focus on the science aspect of dialects and a focus on the dialect users themselves. Because dialect is often seen as negative, there will be a focus on the negative and the positive attitudes towards dialects. The dialect...
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Origin of life on Earth. Facts and (pseudo)interpretations
Paleček, Emil
In the first part there is given a summary of present knowledge on the origin of life on Earth. Further there are given several views of acknowledged scientists on science. These opinions are confronted with some interpretations of facts in popular articles. The paper warns against the danger of influencing science by ideology.
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Sound Design in Czech Science Fiction Movies
Broum, Ivo ; Skall, Vladimír (advisor) ; Kopecký, Pavel (referee)
Many science fiction movies have innovative and creative sound design and music. Such topics as life in the future, space travel, groundbreaking science discoveries or a contact with extraterrestrial life provide and extraordinary creative platform.
This text deals with Czech science fiction movies sound design. The analysis of the most important films and movie clips on enclosed DVD should prove a truly specific approach of Czech and Czechoslovak filmmakers. I would also like to describe the most important factors that influenced this approach: important artists, topics, technical aspects, social demands and so forth.
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Myth: Socialist Realism
Brederová, Tatiana ; Vinař, Josef (advisor) ; Boková, Marie (referee)
In my work Ifocus on the socialistic realism drama in Czechoslovakia, which was formed during the period 1948-1956 (playwrights such as Vojtěch Cach, Václav Káňa, Peter Karvaš, Štefan Králik, Ján Skalka...). The aim of my work is to define the unified signs of dramatic works, declared by Andrei Zhdanov, and to analyze the means of mass manipulation in these works.
The main part of my work is the analysis of mythological conception of the socialistic realism drama. I do so by comparing the socialistic society and culture with those of Ancient world and Christian society. For this analysis I use the work of Carl Gustav Jung and Karl Kerényi Science of Mythology, as well as the modern interpretation of mythology today in the work Mythologies written by Roland Barthes.
In the chapter Socialistic Mythology I look for concrete analogies with Ancient and Christian mythology. For example, I specify the principal signs of mythologies, such as the psychological origins of myths, the myth of the original chaos, icons and rituals in mythologies, morals and the social stratification. By investigating these signs I assume to find analogies with socialistic perception and interpretation of the world.
Third chapter is dedicates to the analysis of ?ideolanguage? and ?ideologics?, terms defined by Mikhail Epstein. I analyze the specific vocabulary of communist era drama and the semantic structure.
In the last chapter I analyze the concrete dramatic works as a result of further investigation of myth as such. I apply terms of Roland Barthes, such as naturalization and inflexion. These terms are according to Barthes typical for myths and I consider them also relevant for my study of socialistic realism. This way I try to characterize the intention of socialistic garniture to ?engineer human souls?.
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The Development of Local Government in the Municipality of Horní Cerekev
Toman, Radek ; Kubálek, Michal (advisor) ; Kristýna, Kristýna (referee)
The thesis deals with the development of local government in the village of Horni Cerekev. The work is conceived as a case study. Thematic framework for the work starts in 1990 and continues to the present. The work depicts Individual municipal elections as an element shaping the local political environment and summarizes the development of the political scene in relation to local government. The introductory part describes the basic theoretical background of the local rural area of the municipality. The work is based on political science theory. The work also defines the context and specificity of municipal elections, the basic characteristics of the typology of the political scene municipalities, mayor types including municipal systems. The theoretical part sets the basis for the practical part. Describing the socio-economic indicators of the village continues in the practical part of the work focusingon on semi-structured interviews to evaluate the local political scene, principles of functioning of local party system and identification of political participants.
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