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Segmentation of the organic food market
Doležalová, Barbora ; Koudelka, Jan (advisor) ; Ježková, Renata (referee)
The goal of this masters thesis is focused on segmentation of the organic food market in the Czech Republic based on analysis of similarities or differences among consumers in Czech organic food market and also find out who is a typical organic food consumer. The thesis is divided into three parts, the theoretical, the methodological and the practical part. Process of the market segmentation, methods and approaches of the segmentation, the basic concepts and legislation on the matter are described in the theoretical part. Furthermore, mapping the situation of the contemporary state of the Czech organic food market. Marketing research is introduced in methodological part of the thesis. The practical part includes market segmentation by using secondary data MML - TGI (with Data Analyzer software) and primary data from quantitative research (with SPSS software). Variables were reduced to the four factors by using factor analysis. Then consumers were put into five clusters based on cluster analysis. Segments were characterized in detail using a general analysis, contingency tables, MCART analysis and multivariate statistical methods. Finally, there were elaborated appropriate marketing recommendations for the individual segments to effective marketing communication with them.
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The value of life from macroenomic point of view in United States of America, Czech republic and Russia between years 2007-2014
Antoš, Michal ; Zeman, Martin (advisor) ; Brabec, Petr (referee)
The subject of this bachelor thesis is the research of the value of life calculation in the Czech republic, United states of America and Russia in 2007-2014.The main purpose is to analyze and compare values of life and major factors influencing them. The hypothesis is that value of life differs in selected countries due to distinctions of sections influencing them. The theoretical part is devoted to sections directly or indirectly influencing values of life, and then analyzing and comparing them together within the selected countries. The selected sections are education, health care, labor market, inequality and living standards. The practical thesis approach is to calculate the values of life for the individual states. The values of life are calculated for so called, representative individual, who is 40-years old citizen of selected country. In the period, in which is the value of life calculated, the retirement age and life expectancy are also considered in formula. Calculated values are examined and the economic and political measures are offered to the states, which can turn into significant increases in the value of life in future.
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The contemporary Czech art on the domestic and the global art market
Bacíková, Jana ; Gullová, Soňa (advisor) ; Štemberk, Jan (referee)
The goal of this thesis is to analyse trends of the contemporary Czech art on the domestic market and possibilities of the contemporary Czech artists to succeed on the international art market. The firts part of the thesis describes specific forms of contemporary art and their position on the art market. The main factors influencing contemporary art prices are mentioned. The next chapter is concentrated on trends of contemporary art in comparison with the other segments of the art market. The third chapter is focused on development of the contemporary art on the domestic market. It analyses the present situation on the Czech art market and explores the potential of the contemporary Czech art. The last part of the thesis evaluates a success rate of the contemporary Czech art on the global art market.
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The possibilities and conditions for the use of tools for analyzing customer behavior on social networks
Horák, Vít ; Molnár, Zdeněk (advisor) ; Měsíček, Libor (referee)
The thesis deals with free tools that can be used to analyze customers of SMB e-commerce enterprises on the social network Facebook in order to increase their competitiveness within the social network. The theoretical part focuses on defining key terms, distinguishes types of social media and describes present social networks situation in world and in the Czech Republic from a users perspective and in the Czech Republic also from an enterprises perspective. Furthermore, the theoretical part also deals with possibilities that social networks can offer to the SMB enterprises. And as well it identifies different types of analytical tools that can be used for purposes of monitoring customers or analysis of customers. In the beginning of the practical part there is introduced the company Dobrutka.EU s.r.o. (the e commerce B2C company). Afterwards is presented the analysis of the survey about how SMB companies that operate the best Czech e-shops monitor and analyze their activities and customers from the social network Facebook. Subsequently there is handled the selection of appropriate tools for SME companies, which are also analyzed in the following chapter. At the end of the practical part there is practical application of knowledge from the thesis to Dobrutka.EU s.r.o. through the design and pilot deployment of appropriate procedures and analytic tools, whose effectiveness is evaluated at the end of chapter. The main benefit is in act of finding and verification of free tools and effective method that allows for detailed analysis of company customers even for micro companies and thus also effectively achieve positive economic results even in emerging facebook presentations.
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Czech Press, 1945-48
Bednařík, Petr
This paper is dedicated the study of the Cyech press between 1945-48. The autor deals with the new organization of the Czech press after the WW II. Political parties perceived the press as being national property, the subject of public interest. The privately-owned press was forbudden in 1945. Onlz political parties or special-interest organisation could publish daily newpapers and magazines. Rhe author describes the activities of Václav Kopecký - a communist who directed the Ministry of Information. The author characterizes the influence of this ministry on the organization of the Czech press.
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Conditional preparation of members of the Police of the Czech Republic
Agh, Karel ; Přívětivý, Lubomír (advisor) ; Konrád, Antonín (referee)
Résumé Name of the Project: Conditional preparation of members of the Police of the Czech Republic The aim of the Project: The aim of this Project is to resume and to evaluate contemporary situation of conditional preparation and its testing applied to the members of the Police of the Czech Republic in the selected districts of the Central Bohemian Region. Methods: I have received information necessary for completion of my diploma work from research of available literature, law and other sources that deal with the given problem. I have analysed documents and evaluated obtained data (results of revisions) to confirm or rebut the specified hypothesis. Furthermore, I have questioned anonymously policemen in the selected districts of the Central Bohemian Region. Afterwards, I have evaluated the questionnaires and have resumed obtained data for final interpretation and final comparison and evaluation. Results: Discovered knowledge presents overall state and testing of conditional preparation and introduces opinions and attitudes of policemen towards conditional preparation. Key words: conditional preparation, physical fitness, movement abilities, motoric tests, lawful rules.
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Cement industry in selected countries of Central Europe in relation to infrastructure development
Maixner, Jakub ; Vošta, Milan (advisor) ; Bič, Josef (referee)
This master thesis is devoted to the cement industry and its relation to the infrastructure development in selected countries of Central Europe. The aim is to analyse cement industries and markets in the Czech Republic, Slovak Republic and Austria and compare these markets with the infrastructure development in aforemetioned countries. The first chapter defines cement industry and infrastructure. The second chapter focuses on the evolution and contemporary state of cement industries in the Czech Republic, Slovak Republic and Austria. The third chapter devotes itself to infrastructure and its development in Europe and Central European states. The last chapter combines data from second and third chapter and answers the main research question.
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Political marketing in the pre-election period
Baghdasarjan, Inesa ; Müller, Karel (advisor) ; Fleissner, Kamil (referee)
The purpose of this thesis is to analyze strategies of political marketing of the Czech Social Democratic Party and the political movement ANO 2011 in the Czech regional elections 2016. Furthermore, the work aims to analyze their media image in selected economic and political weeklies (Euro, Respect and Week). This thesis will attempt to answer the following questions through content analysis and qualitative interviews: What were the main differences in political strategies of those political parties? Were there some variations in interpretation of their media images in the selected magazines? The thesis is structured into four chapters. The first chapter defines the main terminology of political marketing. The second one is devoted to media-politics relations and to the Czech media. The third analytical part characterizes marketing strategies of the political parties. The last chapter interprets the results of content analysis.
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