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Výzkum trhu
Rajmanová, Lucie ; Drozen, František (advisor)
Práce podává přehled nejběžněji užívaných metod výzkumu trhu, a to v členění na kvantitativní a kvalitativní výzkum. Na úvod se věnuje definici samotného trhu a výzkumu trhu, poté se zaměřuje na výběr respondentů a podrobněji se zabývá dotazníkem. Ke konci práce jsou uvedeny expertní metody a příklad na frekvenční test, který sama autorka prováděla.
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Analysis of the decision-making factors in freight forwarder selection process
Šrámková, Eva ; Novák, Radek (advisor) ; Cempírek, Václav (referee) ; Průša, Bohumil (referee)
The thesis analyses the factors of customer decision-making process by choosing a freight forwarder in the Czech Republic market. While applying factors by other relevant research studies dealing with the decision-making process of customers in non-European countries, the research examines factors characteristic for the Czech customers. Questionnaires and in-depth interviews as research methods are applied. Within the research, a new service quality instrument TARRQUAL was developed. The TARRQUAL was proved on a survey including 250 customers of freight forwarder Kühne+Nagel Czech Republic. As service quality measurement, TARRQUAL is supposed to be applied particularly in logistics business field. The project aims at providing input for empirical research in the field of service quality in container shipping, which is lacking in the Central and East European countries.
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Analysis of customers satisfaction in a selected restaurant facility
Kováčová, Dominika ; Oberhel, Martin (advisor) ; Musil, Martin (referee)
This bachelor thesis topic is concerned about the analysis of customer satisfaction in certain restaurant with main focus on customer, marketing and marketing research. The goal of this thesis is to accomplish marketing research in chosen restaurant 15.poledník and after detection of scarcities suggest ideal solutions and tips for owner of the restaurant. The bachelor thesis is divided into 2 parts. In first part are included theoretical sides of research. Marketing as a term is also included, in consequence marketing research is based on marketing. Followed with detailed classification of marketing research and at the very end is thesis focused on theory of customer, which definition is very important for this thesis. In second practical part of bachelor thesis is the whole research described with its steps and order. At the very end of this bachelor thesis the ideal hints and tips are suggested to owner of the restaurant.
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Brand marketing strategy, men´s clothing brand Stones by Steilmann
Pařez, David ; Zadražilová, Dana (advisor) ; Khelerová, Vladimíra (referee)
The aim of my bachelor ´s thesis Brand marketing strategy, men ´s clothing brand Stones by Steilmann Praha is to undertake marketing research of brand and its subsequent evaluation and suggest modifications of marketing brand strategy. The first part deals with consumer issues and consumer behavior, describes what is the brand and its history, defines the brand identity, brand image, awareness and the way of increasing brand value. Further I mention particular steps of the process of the strategic brand management. At the beginning of the following section is the analysis of the current situation on the Czech market with the men´s fashion, introduction of the brand Stones and its history, and description of the competitors. In the next part there is SWOT and marketing mix analysis. Another part of my thesis is marketing research of the brand Stones and evaluation of research results. In the final part I suggest modification of the marketing brand strategy with respect to the survey results.
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Evaluation of the educational systems in the companies in the Czech republic
Daňhelková, Barbora ; Křečková Kroupová, Zuzana (advisor) ; Cetkovský, Pavel (referee)
Employee education alongside with skilled employees motivated to further development is currently becoming both an important part in the development of companies and a significant competition advantage in all markets worldwide. The aim of this thesis is to analyze educational systems in Czech companies and to evaluate the educational process of employees. The thesis is divided into two parts, theoretical one and practical one. The first part deals with defining theoretical concepts related to education, the theory of corporate education and trends in corporate education. The second part is focused on the research of corporate education in Czech companies. The research is based on the internal documentation and interviews with the HR representatives in the company HOCHTIEF CZ, and interviews with experts in the field of corporate education from the company DMC management consulting.
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Forms of advertising on social networks and consumer protection
Žďárský, Jiří ; Vavrečka, Jan (advisor) ; Štěpánek, Petr (referee)
The theme of this thesis are forms of advertising on social networks and consumer protection. The main informational source is above all research of specialized literature, articles, online or other sources in connection with author's own observations and analysis of the respective legislation and ultimately the comparison with author's gained professional experience. The result of this work is a comprehensive overview and introduction to the law of social networks and advertising, demonstration of the importance and significance of this topic and finally evaluation of the effectiveness of legislation that protects consumers in the environment of social networks.
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Court Interpreting in the Czech Republic: the status quo
Doušová, Lucie ; Jettmarová, Zuzana (advisor) ; Špirk, Jaroslav (referee)
This thesis addresses the current state of court interpretation in the Czech Republic. The work consists of two parts, theoretical and empirical. The theoretical part describes EU legislation on court interpretation and projects that aim to improve the quality of court interpretation. The thesis also discusses the development of Czech legislation regarding court interpretation from its inception to the present and expands to expected future development in the field of court interpretation. Major institutions such as EULITA at the European level and KST ČR in the Czech Republic are alluded to in the work. The empirical part consists of research conducted by a questionnaire among court interpreters, judges and investigators. The aim of the research is to answer the question who the present Czech court interpreters are and what their co-operation with the judges and investigators is like.
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Diversity in the labor market
Gaydoshikova, Ekaterina ; Dvořák, Marek (advisor)
The aim of the thesis is to evaluate the issue of diversity of the labor market in the Czech Republic on the example of specific organizations, evaluate the implementation of the concept of diversity in the workplace on the basis of selected factors. When analyzing diversity is an emphasis on primary and secondary characters of diversity: age, gender, ethnicity, mental and physical abilities, marital status, religion, work experience. The work consists of two parts, theoretical and practical. The theoretical part defines concepts: diversity, equal opportunities, primary and secondary characters of diversity, acceptance of the importance of diversity as a value. The practical part deals with the implementation of diversity into practice on the basis of the analytical methods (analysis: workforce, documents and research positions) and draft incorporation into relevant strategic processes of the organization.
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