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The impact of brands on fashion and lifestyle blogs
Cirhanová, Jiřina ; Křeček, Jan (advisor) ; Vochocová, Lenka (referee)
This master thesis' main topic is fashion and lifestyle blogs and the impact of the brands and the ideal of beauty that is widely promoted in the media on them. The aim of this thesis is to find out which type of the brands can be mostly found in the blog posts with personal style of the successful bloggers and if there is a type of physical appearance that prevails among them. I am using the quantitative image analysis of Gillian Rose to test these hypotheses on photographs of bloggers. I was inspired by the work of Catherine Lutz and Jane Collins. My hypotheses are tested on photographs from three websites (Lookbook, Chictopia, Bloglovin') where bloggers are hierarchized. Bloggers are opinion leaders. This means it is advantageous for the marketing departments of brands to collaborate with them because bloggers can effectively influence their readers. Brands play an important role in life of people that believe brands can non-verbally tell the character of the brand consumer. In these days the Eurocentric ideal of beauty and the ideal of thin bodies are forced especially on women by media. The thinness is in the advertisements connected with attractiveness and successfulness, which is transferred also in the real life of people. The conclusion of this thesis indicates that there are most often...
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Communication strategy of Peugeot Czech Republic in 2012-2014
Vaněk, Petr ; Klimeš, David (advisor) ; Strielkowski, Wadim (referee)
The first part of this bachelor thesis "The communication strategy of Peugeot Czech Republic in the years 2012 - 2014" focuses on the introduction of the theoretical base, which is essential part of the other parts of this thesis. There are introduced concepts such as marketing mix and communication mix and the term "major sport event" is here defined. The second part contains a presentation of the French brand Peugeot and its Czech branch Peugeot Czech Republic. The history of this big French company is described and via descriptive method there is defined the situation of Peugeot Czech Republic in the current Czech car market. In the third, fourth and fifth part of this thesis there is an analysis of the communication strategy of Peugeot Czech Republic in the years 2012 - 2014. Firstly, there are always listed the sporting events of the current year, followed by a brief summary of all campaigns by the company Peugeot Czech republic from the same year and in the last parts there are compared major sports event with all those campaigns by Peugeot Czech Republic. The final sixth part contains a comparison of the intensity of each campaign across the years 2012 - 2014. Campaigns are also compared based on other criteria and the final recommendation for the use of sporting events in the communication...
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Augmented User Interface
Vladík, Ondřej ; Beran, Vítězslav (referee) ; Najman, Pavel (advisor)
The purpose of this thesis is to design and implement an augmented user interface for widget management which uses a camera-projector system. Implement also includes a library of functions for semi-automatic calibration of this system. An interface to control the widgets using markers was designed. Various markers are arranged on the desktop (desk, wall or table) . The camera captures these markers in a camera image.The position of the markers in space is then determined from the camera image . Widgets are projected on the desktop next to the markers. User can freely move those markers and the widgets will follow the markers.
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Applying of the Neuromarketing in Customer Behaviour Analysis
Doležel, Libor ; MBA, Michael Hanzelka, (referee) ; Chalupský, Vladimír (advisor)
The goal of this bachelor thesis is to analyze attitudes of costumers towards brands with method of measuring reaction times, respectively with the implicit association test, which is a tool of the neuromarketing. Individual methods and technics used in neuromarketing are divided in the theoretical part, along with its ethical issue and there is also a peek at brand. The analysis part is focused on the analysis of obtained data from respondents. In the recommendation part we focus on possible change of customers’ attitudes towards brands.
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Automation of layoutplanning
Pavlíček, Michal ; Zemčík, Oskar (referee) ; Hlavenka, Bohumil (advisor)
This thesis deal with suggestion of program, which channelize technologist-planner whole tasks which are unit with projection. Deal with capacitive calculation methods and technology projection methods. This methods were implementing in program Excel and AutoCAD. It was reaching configurational guide in html format, which unit whole section of program.
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The analysis of cola-based soft drink market in the Czech Republic with a focus on Kofola brand
Kupka, Jan ; Stříteský, Václav (advisor) ; Koudelka, Jan (referee)
The author of the thesis focuses on an analysis of cola-based soft drink market in the Czech Republic, which is by its internal structure different from the standard European market of such a kind.The main goal of the thesis is to describe the cola-based soft drink market in the Czech Republic in detail, identify profiles of cola-based soft drink consumers for the leading brands and evaluate consumer perception of these brands. The aim of the thesis is also to compare subconscious and real taste preferences and to identifiy taste recognizability of tested cola-based soft drinks with a focus on Kofola brand soft drink. To fulfill the goals of the thesis the author works with following datasources: a study of a market research company ACNielsen, the data analysis of research project MML-TGI, results of a consumer survey and of a blind taste test.
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"Piktogramizace" squared
Karpíšek, Hanuš
Propracovanější značení knihovních fondů piktogrami (beletrie, naučné, cizojazyčné, speciální) a barevnými trojpísmeny (předškoláci, děti, mládež, dospělí). Mohou piktogramy nahradit MDT? Propojení piktogramů a trojpísmen s knihovním systémem a on-line katalogem (technická implementace, zobrazování uživatelům). Tematické rychlé rozcestníky pro vyhledávání za použití piktogramů. Mapky s umístěnímfondu na odděleních a pobočkách versus piktogramy a trojpísmena. Zhodnocení - objem vynaložené práce - vyplatí se to?
Slides:  PDF
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