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Attitudes toward Health and Illness in Muslim World
NOVOTNÁ, Dominika
This master thesis researches the perception of health and illness in the Muslim world. It aims to map out specific viewpoints related to health and disease within this context. The research is guided by four key questions: How do Muslims perceive the value of health?, How do Muslims perceive illness?, What was their views on healthcare provided by the public health system, and what expectations do they have?, What has been their experience with the care they received? Did it meet their expectations? The theoretical part of the thesis focuses on three main areas: transcultural nursing care, Islam, and specific considerations in treatment of Muslim patients. Each area introduces fundamental concepts that are subsequently explored in the research section. Hence, the theoretical part covers the concept of the "rising sun" model, the theory of care, and the importance of understanding cultural nuances. In the second part, the thesis focuses on terms relevant to Islam, including the Prophet Muhammad, the Quran, and the five pillars of Islam. The final section discusses theories related to caring for Muslim patients, emphasizing communication, respect for personal space, attitudes toward health and illness, and unique particularities. The empirical part of the thesis was elaborated through qualitative research using semi-structured interviews. A total of twenty-two questions were posed to six Muslim participants residing in the Czech Republic. These interviews provided valuable data for further exploration. The interviews were recorded, transcribed, and analyzed using a pen-and-paper method. The results of the entire research study were categorized into four main areas, containing a total of fourteen subcategories. These findings provide comprehensive insights into the perception of health and illness in the Muslim world, as well as aspects related to prevention and the public healthcare system. It was proved by the study that the public healthcare system in the Czech Republic is highly regarded by Muslims, who can rely on its services. However, a significant challenge lies in the insufficient cultural competence of healthcare personnel when providing care to patients who adhere to Islam. Based on the collected and analyzed data, educational materials have been developed. These materials aim to enhance the knowledge of healthcare professionals, enabling them to understand the fundamental specifics of caring for Muslim patients. By doing so, healthcare providers can proactively address potential issues, improve the patient experience during their stay in healthcare facilities, and offer valuable support during challenging life situations.
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Decision-making in lack of resources in the health care system during mass casualties and disasters
Šeblová, Jana ; Fošum, Jan (advisor) ; Štica, Petr (referee)
Decision-making in lack of resources in the health care system during mass casualties and disasters The thesis discusses the ethics of decicion-making in the situation of the lack of material and personnel resources during managing mass casualties and disasters. The overview of basics of disaster medicine, prinicples of crisis preparedness and management of mass casualties are presented in the introduction. Basic terms are explained here: types of mass casualties, phases of reaction, immediate response services, and special attention is dedicated to explanation of medical triage during normal and extreme circumstances. The second part of the thesis deals with ethical theories related to disaster medicine. Deontology, consequentialism, utilitarism, ethics of biomedical principles, virtue ethics, justice and the concept of human rights, communitarism and care ethics are analysed. COVID-19 pandemic was chosen as a reference event. It is presented as a case report focusing on decision-making concerning allocation of scarce resources in the health care system. Guidelines for ethical decision-making during the critical phases of pandemic that were created in the years 2020-2021 are analysed. Some possible activities for improvement of crisis preparedness for future challenges of disaster medicine are...
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Proposal of Marketing Mix for an Emerging Company
Hakl, David ; Chlebovský, Vít (referee) ; Havíř, David (advisor)
Bakalářská práce se zaměřuje na vytvoření marketingového mixu služby v začínající firmě. Pokládá teoretické základy pro analýzu problému, která následně představuje společnost a snaží se popsat její místo na trhu, cílovou skupinu a komplexně analyzovat situaci pro navazující část, ve které navrhuji samotný marketingový mix s pomocí metody 4P. Cílem této práce je vytvořit takový marketingový mix, který povede k celkové prosperitě služby a tím i prosperitě celé společnosti.
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Design of Marketing Plan
Bardoň, Marek ; Hrdinová, Lenka (referee) ; Kaňovská, Lucie (advisor)
This bachelor thesis describes the process of a marketing procedure in case of a new method used in the product line in the medical field. The first part deals with the possible marketing tools. The second part focuses on the analysis of the current market supply and competitiveness of the products with the same target group. The third part includes the marketing plan for the launch of the product and its sales support activities.
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Design of Bed for Anesthesiology and Resuscitation Hospital Department
Andrášová, Lenka ; Buganská, Tamara (referee) ; Rubínová, Dana (advisor)
The thesis focuses on analysis and design of a special hospital bed designed for the department of anesthesiology and resuscitation. The design was based on the rules set by the ČSN EN 60601-2-52 norm. The bed is adjusted for the use at the department of anesthesiology and resuscitation not only with its look but also with its functions. The design emphasizes the ergonomics of the bed, safety and the needs of the patient as well as of the staff and also an easy maintenance of the bed. Some of the main innovative elements are: basal stimulation system placed directly in the bed, used colors, more infusion-rack holders or a headboard fixed to the construction of the bed if not needed. The bed was designed especially to provide more comfort to the patient.
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The Implementation of Information Security in Healthcare Organization
Procingerová, Lucie ; Svačina, Lukáš (referee) ; Sedlák, Petr (advisor)
This Master‘s thesis is based on knowledge of information security and its management. The thesis is divided into two parts. The first part provides the theoretical background, definitions and terminology according to the information security management and it is based on concepts from standard ISO 27000 series. The second part aims to analysis of a selected company. Following to this analysis proposal of implementation of information security management system and security guide is drawn up. This guide contains recommendations for ICT security management and advices in field of personal and physical security in company.
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Marketing Strategy of a Private Eye Surgery
Roman, Aleš ; Maštera, František (referee) ; Chalupský, Vladimír (advisor)
The aim of this Master’s thesis is to create marketing plan for private eye office. The thesis is divided into two main parts, theretical and practical. The first part summarizes theoretical knowledge about marketing of services and specifics in healt care marketing. It was created marketing mix 4P and 4C of health care. Practical part begins of introducing of private eye office. Next step is to analyze environment of eye office using following methods: McKinsey 7S, Porter's five forces and SLEPT analysis. Conclusions of these analyses are summarized in SWOT analysis. Afterwards each question of questionnaire survey – focused on client´s comfort and ways how to improve it, is analyzed. Results and ideas come from survey how to improve our clients comfort during the examination are summarized in the proposed solutions and discussion.
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Project Risk Management
Bardoň, Marek ; Hrdinová, Lenka (referee) ; Doskočil, Radek (advisor)
Master´s thesis describes the process of project management in case of project of realization marketing launch of JOBST® brand in the medical field. The first part deals with the basics of project management, risk analysis, risk management and marketing. The second part focuses on the analysis of the current state of the company and market of medical products. The third part includes the project for the launch of JOBST® brand to the market and its support of risk management.
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