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Business plan of Sport in Prague.
Škop, Vojtěch ; Janák, Vladimír (advisor) ; Štědroň, Bohumír (referee)
Tittle: Business plan of Sport in Prague. Goals: The goal of this thesis is mainly create a kvality business plan of project Sport in Prague, which do business in tourism in Prague. And also show, i fis profitable to develop activities and in which direction. Methods: Business plan is based on the research literature on this issue. In this thesis has been used several methods that make the work achieved its goals. The main method was chosen questionnaire, which was conducted through direct interviews of random tourists in Prague. Other methods included in the work are the analysis of incoming tourism, competition analysis and financial analysis. Results: There were created several analyzes in this thesis. Their results show that the project can be profitable, and it makes sense to continue working. It was found what the services should be eliminated and which should be encouraged. Also how to set up a promotional campaign. Keywords: Business plan, tourism, promotion, sport, business
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Paris in the French, Czech and American tourist guidebooks (1918-1939)
Rudová, Lenka ; Ira, Jaroslav (advisor) ; Kubišová, Vlasta (referee) ; Verdier, Nicolas (referee) ; Czoch, Gábor (referee)
in English This Master's Thesis deals with guidebooks about Paris published in France, Czechoslovakia and the United States of America between the years 1918-1939. It analyses how the French capital city is presented in the guidebooks and how far the representation differs according to the country of publishing. The first two chapters deal with the modern history of tourism up until the interwar period and with the formation of major collections of guidebooks. The following chapters use a comparative perspective to analyse three major aspects of tourist guidebooks about Paris: itineraries; recommended places and monuments (the so-called "must- sees"); and global images of Paris. The analysis reveals that the country of publishing had only a limited impact on the content of the guidebooks; rather, the books largely respected established rules and patterns within the genre. Key words: tourism, guidebook, Paris, interwar period, representation, image of the city Résumé en français Ce mémoire de master analyse des guides touristiques de Paris publiés en France, en Tchécoslovaquie et aux États-Unis entre 1918 et 1939. Le mémoire étudie de quelle façon la capitale de la France était présentée dans les guides et quelles étaient les différences de cette représentation en fonction du pays d'origine publiant...
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Anglický název: Ethnography of bus tour: the tour leader's role in the formation of tourist experiences
Meliashkevich, Illia ; Halbich, Marek (advisor) ; Kábová, Adriana (referee)
The master's thesis deals with long bus tours and role of tour leader. The theoretical core is interdisciplinary definition of tourism as a specific assemblage of practices with a relationship to people, objects, practices of others and self. The concept of the third space makes it possible to overcome the established definition of tourist within the traditional dichotomy (self - Other, home - away etc.). Therefore, the tourist is regarded as a metaphor of both these opposites simultaneously. The tourist experiences are concerned here as psychological phenomenon consists of expectations, perception of tourist events and tourist memory. The main objective of this paper is to explore formation of tourist experiences during specific conditions of long bus tours from Belarus to EU countries, and to reveal the importance of tour leader within this process. Keywords: bus tour, tour leader, tourism, tourist experiences, anthropology of tourism
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Guests and Hosts: Tourist Interactions in the Istrian Pension Lucia
Garajová, Jolana ; Halbich, Marek (advisor) ; Kábová, Adriana (referee)
The master's thesis explores the process in which tourist interactions between hosts and guests develop and sheds some light on tourism imaginaries by which these interactions are constructed and produced in an Istrian pension. The ethnography of hosts and guests presented here illustrates how the global and the local are closely intertwined through the process called glocalization (Salazar, 2005) and shows that "the global not only affects, but becomes the local, and vice versa". (Leite, Graburn in Jamal, Robinson ed., 2009: 53) The thesis shows how both the global and the local can take an active part in the process of new meaning-making in the context of tourism. In the pension, there is an ongoing local struggle over tourism imaginaries seeking to redefine the place and people. (Salazar, 2012) The thesis reveals that hosts cannot be viewed as passive victims of their hosts' expectations. They rather can be viewed as active negotiators, negotiating their position in the field of tourism. Key words: globalization, truism, global, local, glocalization, hosts/guests, tourism imaginaries, identity, cosmopolitanism, tourist development Powered by TCPDF (www.tcpdf.org)
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Ferdinand Velc and his contribution to Bosnia and Herzegovina
Čorič, Nadja ; Nedvědová, Milada (advisor) ; Žíla, Ondřej (referee)
The theme of the thesis is segment of czech-bosnian cultural relations. The aim is to sketch the image of Ferdinand Velc and his cultural contribution to Bosnia and Herzegovina at the beginning of the 20th century. There is also created portrait of his multifaceted and intense activity. Ferdinand Velc is introduced as an artist, educator, photographer, journalist, author of the first guide for Bosnia and Herzegovina in czech language and author of the first bosnian-herzegovinian bibliography. The thesis is elaborated on the basis of secondary literature and contemporary print materials.
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Ecotourism and sustainability in protected areas of the Czech Republic
Jonák, Michal ; Rynda, Ivan (advisor) ; Ulčák, Zbyněk (referee)
The main research objective of this master thesis paper is discovering links between ecotourism and sustainability. The paper is specifically focusing on theoretical potential of ecotourism and its ability to create conditions for long-term sustainability. The theoretical potential of ecotourism is confronted with opinion of experts within semi-structured interviews, which are analysed using framework analysis. The compatibility of ecotourism and sustainability is then closely examined in a case study of Slavkovsky les protected area. The case study shows that development of sustainability through ecotourism (or tourism) can be expected under certain conditions. The case study results also indicate that it is possible to create a simplified theoretical model, which can be applied to other suitable protected areas in the Czech Republic if appropriate modifications take place. More detailed research of individual sustainability aspects recognized in ecotourism could possibly deliver a more precise and specific model. This model could then provide a more reliable framework to estimate the potential of individual protected areas to use ecotourism as its development tool. Key words: tourism, ecotourism, sustainable tourism, sustainability, sustainable development, protected areas, framework analysis
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It used to be a village, we knew each other: qualitative research on changes in the Lesser Town from the perspective of residents
Dvořáková, Klára ; Grygar, Jakub (advisor) ; Kandert, Josef (referee)
This diploma thesis is about residents who live in the Lesser Town, the historic center of Prague. It focuses on the changes perceived by residents that took place during their lifetime. Work is based on literature and qualitative research in the form of biographical interviews. The theoretical part deals with the concepts of identity, tourism, gentrification, genius loci and ageing which are essential for understanding the changes identified in the analytical part. The analytical part is divided into seven units: changes of the atmosphere of the Lesser Town, its inhabitants, living environment, housing stock, changes of people who have shared their stories with me and more global changes that had influenced the Lesser Town. The work also describes which problems and benefits related to life in the Lesser Town do communication partners perceive.
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The analysis of communication activities of turistic destination Litomyšl
Hronová, Veronika ; Dolanská, Nora (advisor) ; Strielkowski, Wadim (referee)
The subject of thesis Analysis of communication activities of touristic destination Litomysl is the analysis and description of communication activities of the city Litomysl. The thesis also deals with communication activities of other entities involved in the structure of tourism destination. The aim of this thesis is to describe the touristic destination and critically evaluate the communication activities. For this purpose, SWOT analysis will be used. At the end of the thesis, there will be some recommendation, which could improve marketing communication of the destination.
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The marketing communication of the city Terezin and its project named "Terezin - revitalization of historical sights"
Rýslerová, Petra ; Dolanská, Nora (advisor) ; Bednařík, Petr (referee)
The subject of this bachelor thesis on the topic of Marketing communication of the city Terezín and its project named "Terezín - revitalization of historical sights" is a description and analysis of communication activities of the City of Terezín and its project "Terezín - revitalization of historical sights". In 2010 the city has received a grant worth over 500 million from the EU and its development will affect the future shape of tourism in Terezín. The aim of this thesis was to map the current form of marketing communication of the city and of the Terezín Memorial, which is responsible for a significant part of the local sights, including their promotion. On the basis of expert resources, my own research and performed survey the marketing mix of the fortress Terezín as a whole was subjected to criticism and recommendations were proposed. Those are based on the fact that Terezín is currently working on the reconstruction and development of local hiking trails and attractions and the communication activities are still only being prepared.
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