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Proposals for Company Improvement on the Slovak Market
Dvořák, Martin ; Tomášková,, Eva (referee) ; Kaňovská, Lucie (advisor)
The diploma thesis „Proposals for company improvement on the Slovak market“ is focused on company ABC, producing special feed intended for animals. Theoretical part deals with the importace of international trade, posibility for businesses how to enter into foreign markets as well as theory analysis of internal and external business environment. Second part of the thesis analyses these environment from the practical point of view. Third part consists of suggestions how to improve ABC company´s business model on the Slovak market.
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Evaluation of the Performance of the Firm
Svobodová, Veronika ; Koval, Stanislav (referee) ; Žižlavský, Ondřej (advisor)
The thesis is focused on the evaluation of business performance using the Balanced Scorecard concept. The theoretical part defines the concept of business performance and describes the method of Balanced Scorecard. In the analytical part is being assessed the current state of the company DINA-HITEX, spol. s.r.o. through selected analytical methods. Subsequently, as a conclusion of the thesis, is drafted implementation of the Balanced Scorecard concept to this company. In this section are draw up strategic goals of selected perspectives, strategic map, budget, time schedule of the project implemen-tation and evaluation of the benefits of adopting this method to the enterprise.
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Business Plan
Červinka, Petr ; Hanušová, Helena (referee) ; Bayerová, Vladimíra (advisor)
The goal of this work is to design a business plan for building a company and its successful business. The company acts as a personal agency and it will deal with the activities, which are providing demand for employees abroad, who are missing in specific areas. The company will be located in Brno and also be represented in Norway. The theoretical part includes important basic concepts, which are close to the theme of this work. The practical part analyzes conditions and environment, which serve to build the intention and realization of the personal agency and its successful business.
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Reviews of Financial Situation and Proposals with Focusing on Investment
Lorenc, Jan ; Vytopilová, Renata (referee) ; Kocmanová, Alena (advisor)
The thesis is focused on evaluating the performance of company with using selected indicators of financial analysis. The first part introduce the company ANA-AQUALINE Ltd. over the period 2007-2009. In the second part is explained the financial analysis from a theoretical point of view and in the next part is implemented theory in practice. The last part describes the proposal of investment, which should help improve the economic and financial situation.
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Sponsorship as a tool of effective communication
Bábíková, Kristýna ; Pokorný, Karel (referee) ; Šimberová, Iveta (advisor)
This Master´s thesis deals with a sponsor activities of Škoda Auto, a.s., that are used as one of the marketing communication instrument. The main pillar of the intention to make the communication more effective is the proposal for a new strategy of using sponsoring as an instrument that integrates it into the complex communication mix and by means of multiplication maximizes communication effect while pursuing fulfilment of marketing and communication goals of the company.
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Department of transport services and its management
BERAN, Ladislav
The thesis is focused on the analysis of transport services within the railway passenger transport in the Czech Republic. Based on the analytical methods of questionnaire survey, SERVQUAL method and each of the resulting strategies SWOT analysis, the following conclusions: Price is the most important factor in the choice of railway transport; 58 % of respondents are dissatisfied with the situation in the railway sector;RegioJet provides the highest quality services on the market.
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Internal environment of selected company and its evaluation
TŮMOVÁ, Lenka
In my graduation theses (it is a final project of engineering study at South Bohemia University, in field of commercial business) I focused on internal environment of the company called Centropen a.s. which is situated in Dačice. For evaluation of internal atmosphere I used a few different methods. One of them was the analysis of the results in particular functional fields, I mentioned Bostonian matrix shortly and SWOT analysis. As for an evaluation of functional fields I chose research and development, production, purchase, sale, marketing, human resources and financing. A separate chapter was given to marketing in which was made a questionnaire research, analyzing individual activity, which the company makes for own presentation in public. I focused on a concrete advertising campaign as well {--} The School Campaign. This campaign is every year the most extensive action which the Centropen company prepares together with fullservis advertising agency. Concerning evaluation of functional fields, as the weakest point showed up the field of human resources. The company doesn{\crq}t deal with searching and education new generation in this area at all even further education of current employees, nevertheless the significant part of workers higher and middle management are really close to retiring age. Marketing is able to keep up only thanks to an important help of the agency. Marketing on its own is able to cover just the area of propagation, not complete marketing. As for the SWOT analysis, where are mingled the diagnosis of the internal and external environment, I summarized competitive environment. It is more then clear, that competitive pressures increase and Centropen company, who{\crq}s still using success from previous years, a little bit fell asleep in fight with competition. The significant positive is a strong financial background without credit indebtedness, which helps to support power of the company.
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Analysis of the competitiveness of selected company
KAŠPAR, Petr
This diploma thesis is aimed to analyze the competitive abilities of a chosen enterprise ? STAKOPLAST cz, spol. s r.o., which produces plastic windows and doors on the Czech market. In the course of the work on this diploma thesis, the position of the enterprise on the relevant market was assessed, based on the internal and external environment analysis and the SWOT analysis, the strengths and weaknesses were identified. The enterprise will have to keep track of its customers and competitors. The customer and competitor orientation must be kept in balance. The company has to continuously evaluate its competitive abilities, its competitors and subsequently apply those strategies and competitive advantages, which will help it to keep and confirm its market position at given branch and region. The outputs of the analyses are the key to the market success of the company. The set targets meet the outputs of the analyses. The main target is to continuously improve all of the following areas ? meeting the customers? demands, improvement of the expertise of the employees, continuous improvement of the effectiveness and efficiency of the whole management system and production management system.
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Utilization of internet social networking in marketing
TRINKLOVÁ, Veronika
This master thesis deals with ``Utilization of internet social networking in marketing{\crqq} and attempts to describe the area of internet social networks in general and find out possible ways how to use them within the marketing strategy of companies. The basis of the thesis is represented by exploratory research in this more and more popular and discussed area of virtual world and extended to a concrete example of its possible use within the chosen company.
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Creation of competitive strategy for selected company
HORNYCH, Michal
The main goal of bachelor´s work is proposal of strategy which lead to improve competitiveness company Cinestar. The next goal of bachelor´s work is assessment present situation and position company Cinestar in the market by all suitable strategic analyses. From individual characterization and analyses I would mention these important actualities: Company Cinestar was the first which occupy altogether nine region´s except for Prague and latest ten multicinema is building in Ústí nad Labem now. The first multiplex was built in Hradec Králové in 2001. Company Cinestar is centrally manage from Prague and this also correspond divisional organizational structure. In area of film industry is necessary observe that numbers of cinemagoers , and with related cinema´s incomes are constantly increase. This valid in present period of economic crisis. Individual analyses indicate altogether acceptable quantitative and qualitative values. At external surroundings of multicinema is appeared business relations with distributors as the most significant. They determine offers of films and prices for their rental to multiplex. The next item and problem at Potter´s model is danger for side incoming competitive multicinemas to next regional towns where multicinema Cinestar functions. Mainly for reason existence this problem was the competitive strategy developed. Contemporary, from analyses follows quality trait of services and materially-technologically equipment, might not soon satisfy needs and requests demanding or regularly visiting cinemagoers. Strategy is direct to enhancement and enlargement services, formation special preconditions at providers film, marketing implements how capture cinemagoers, investments to new technologies in area of film and improve transport infrastructure {--} case České Budějovice.
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