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Innovation Marketing Strategy Selected Sports Organizations
Šášková, Simona ; Hniličková, Barbora (referee) ; Kysel, Jiří (advisor)
The Bachelor Thesis deals with an innovation of marketing strategies of sports organization DANCE STUDIO B-FRESH. The theoretical basis of the work focuses on the general theory of marketing, specifics and trends of sports marketing. The analysis of the current situation describes in detail the whole organization. It is used together with the survey results for my own innovation proposals.
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Innovation Marketing Strategy of Selected Sporting Events
Zezula, Vojtěch ; Doležal, Tomáš (referee) ; Kysel, Jiří (advisor)
The aim of this thesis is to design modernisation of marketing strategy which will be done by using data from previous Taekwon-Do ITF league. Introductory and theoretical part of the thesis clarifies terms necessary for second analythical part of the thesis. First part explains terms such as marketing and marketing strategy, following practical part consists of an analysis of previous Taekwon-Do ITF league. Results gained from such analysis constitues a basis for inovation of marketing startegy of the event.
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Využitie modernej marketingovej komunikácie v Slovenskej nohejbalovej asociácii
Varga, Adam
Varga, A. The use of modern marketing communication within Slovak futnet association. Bachelor´s thesis. Brno: Mendel University, 2023. This bachelor´s thesis is focused on ways of using marketing communication within Slovak futnet association more effectively. Based on findings from a questionnaire survey the thesis describes marketing tools preferred by respondents, whether they follow Slovak futnet association´s social media profiles, how much time do the respondents spend on social media in general and what is their demographic description. The aim of the thesis is to identify the correct marketing communication tools used for building a brand and raising awareness about futnet and Slovak futnet association in Slovakia. Target groups persona of a follower and a persona of a non follower of social media accounts of Slovak futnet association were created based on results from the questionnaire survey, each with suggestions about how to improve the marketing communication.
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Marketingová komunikace sportovního klubu Karate K4 Hodonín
Šabová, Dominika
This bachelor thesis examines the marketing communication of the Karate K4 Hodonín sports club. The theoretical section provides a literature review encompassing fundamental concepts of marketing, sports marketing, and marketing communication within sports clubs. The practical segment includes an evaluation of the current situation and marketing communication of this registered association, alongside the collection of primary data through both qualitative and quantitative research methods. The goal of the bachelor thesis is to propose measures to improve marketing communication with the public, particularly with potential enthusiasts of the specific sport and existing members. Furthermore, measures related to the business activities of the observed subject will be suggested.
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Marketing communication analysis of the Czech Olympic team during the 2022 Olympic Games
Kohout, Jakub ; Turková, Kateřina (advisor) ; Halada, Jan (referee)
My bachelor thesis "Marketing communication analysis of the Czech Olympic team during the 2022 Olympic Games" examines the complex marketing communication of the Czech Olympic Team using available data. In the thesis I first describe the theoretical foundations of the field of marketing and sports marketing, then I introduce the issues of marketing communication within the Olympic Games. In the practical part, with the help of semi-structured interviews with members of the Czech Olympic Team marketing team and SWOT analysis, I draw conclusions and offer recommendations for further marketing communication strategy of the Czech Olympic Team. The thesis examines in detail all marketing tools and channels of the Czech Olympic Team.
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Využití nástrojů marketingové komunikace pro podporu rozvoje a financování sportovního oddílu
Štumbauerová, Tereza
The bachelor thesis engages in designing a suitable marketing communication strategy for the sports club of microlight aviation. The thesis is divided into three sections. Literary research, analytical part and proposal part. Literary research includes theory regarding given issues. The analytical part is briefly presented the sports club and its existing marketing communication. Subsequently, a situational analysis was developed. On its basis, a marketing communication strategy to support a development and financing of the sports club was designed and recommended.
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Marketingová komunikace hokejového klubu
Kadlic, Vojtěch
Kadlic, V. Marketing communication of a hockey club. Bachelor thesis. Brno: Mendel University in Brno, 2023. The bachelor thesis deals with the marketing communication of the hockey club HC Masaryk University, which plays university league ice hockey in the Czech Republic. The thesis contains a detailed description of the different parts of marketing. Furthermore, it uses the results to describe the individual questions of a questionnaire survey that led to the identification of the target group's prefer-ences regarding promotion. Based on the results from the questionnaire, appro-priate recommendations are proposed to improve the marketing communication of the club.
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Rebranding of SK Slavia Praha football club and its influence on marketing communication
Kalous, Tomáš ; Ortová, Nina (advisor) ; Halada, Jan (referee)
This bachelor thesis examines the rebranding of SK Slavia Prague in 2022, with a focus on the opinions and perspectives of supporters on the new visual identity. Although the change of visual identity was positively welcomed by professionals, Slavia Praha did not publish any investigation to confirm or refute whether this was the same for the target group in the form of fans. This thesis consists of three parts - the theoretical background, branding of sports clubs and the research, which first provide an insight into brand management issues and then describe in more detail the branding of selected sports clubs from home and abroad, including rebranding of SK Slavia Prague in 2022 and its influence on marketing communication of the club. The research section presents a description of the research and a presentation of the analysis of the results, which were conducted using an open coding method after individual in-depth interviews. In the discussion, the author provides insight into the perception of the new identity by the primary target audience of the club's communication and also presents recommendations for further club communication. The research findings indicate that the target group received the rebranding positively and thus the rebranding met the club's stated objectives.
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Marketing communication of the DFL and Bundesliga
Kaminski, David ; Halada, Jan (advisor) ; Koblovský, Petr (referee)
This bachelor thesis examines the sports marketing strategies used by the German Bundesliga and its governing body, the Deutsche Fußball Liga (DFL), with an emphasis on communication channels and comparative analysis with key European rivals. The first part of the thesis discusses the theoretical foundations of sports marketing, the marketing mix in sport and target groups, followed by the historical context of the Bundesliga and the establishment of the DFL. Subsequently, the DFL's communication strategy for the 2021/22 season is examined, focusing on channels such as social media, website, media communication and the DFL Magazin. A comparison is made between the marketing strategies of the English Premier League, Spanish La Liga, Italian Serie A and French Ligue 1 to identify the unique strengths of the DFL and potential areas for improvement.
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