Original title: Rebranding fotbalového klubu SK Slavia Praha a jeho dopad na marketingovou komunikaci
Translated title: Rebranding of SK Slavia Praha football club and its influence on marketing communication
Authors: Kalous, Tomáš ; Ortová, Nina (advisor) ; Halada, Jan (referee)
Document type: Bachelor's theses
Year: 2023
Language: cze
Abstract: [cze] [eng]

Keywords: football; Rebranding; SK Slavia Prague; sports marketing; visual identity; fotbal; rebranding; SK Slavia Praha; sportovní marketing; vizuální identita

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/185186

Permalink: http://www.nusl.cz/ntk/nusl-535677


The record appears in these collections:
Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Bachelor's theses
 Record created 2023-10-16, last modified 2024-01-26


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