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Analysis of the behavior of users of social network Facebook
Lehman, Tomáš ; Sigmund, Tomáš (advisor) ; Böhmová, Lucie (referee)
This thesis is about the issue of privacy in the virtual world of social networks. It describes the pitfalls as well as options in the area of privacy in a user interface of social network Facebook. It also analyzes the user knowledge of these options by using the questionnaire survey and try to find a correlations in the answers of users. The conclusion suggests ways to raise social awareness of the principles of functioning of social networks and the handling of personal data on the Internet.
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Modern methods in marketing communication
Vodráško, Miroslav ; Vávra, Oldřich (advisor) ; Stříteský, Václav (referee)
Our society entered into a new age of the Internet. The world is ruled by new technologies that affect the lives of all people on the planet. The world is rapidly changing and with it, all sectors of human activities. Each of us must deal with a huge increase in technology development and advertising every day. People are fed up with the increasing advertising. Due to the financial crisis that has affected economies around the world, companies do not want to spend large sums for extensive and often ineffective advertising campaigns. One is therefore certain. Marketing itself adapts to the development of society and thus must be still cheaper, more interesting and more effective than marketing which used to be before. Therefore, it is important to think about the basic rules of marketing in the new context, adapt corporate strategy to the changes and respond to new needs and wishes of consumers. What are the new approaches in marketing communications? Is an internet advertising successful in marketing campaigns? Are social networks key to the sucess of today? These are the questions I will deal with in my bachelor thesis.
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The use of social networks in business focusing on marketing
Svobodová, Jana ; Kubálková, Markéta (advisor) ; Topolová, Ivana (referee)
This diploma thesis analyzes the position of social networks in the Czech Republic and describes their potential usage for business with a scope on marketing. The work focuses on the social network Facebook, which in terms of number of users and their activity is the most represented social network in the Czech Republic and therefore represents the highest advertising potential. The work describes the creation of both paid and unpaid forms of communication within this social network and presents an optimal solution for its involvement in company's activities. The findings were applied in practice to the Facebook profile of www.milujito.cz e-shop.
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Internet marketing in tourism – case study Hastrman Boat Rental
Kronďáková, Ivana ; Hanzlík, Jan (advisor) ; Karlíček, Miroslav (referee)
The theory part of the thesis discusses internet marketing, its development and specifics. In addition, it discusses individual tools of internet marketing and measuring of their efficiency. The practical part focuses on using internet marketing in tourism, using as a case study Hastrman Boat Rental. Marketing activities of the rental place and of its competitors are analysed. On the basis of the theory findings acquired and the analysis made, a marketing strategy is proposed for the selected company.
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Enterprise use of social networks
Píša, Luděk ; Pavlíček, Antonín (advisor) ; Böhmová, Lucie (referee)
The thesis deals with theme of social networks especially from the view of companies. The thesis is divided into two main parts -- theoretical and practical. There is a necessary knowledge base of social networks and its use from perspective of a company in the theoretical part. There is also mentioned the topic of social networks analytics because it's the main theme of the practical part of the thesis. The research in the practical part analyzes the companies from Czech Republic, Germany and United States of America. The research is aimed on their behavior on Facebook and their company presentations there. There are two methods used in the practical part. One method compares the list of companies during the time period of 3 year (90 days of 2011 compared to 90 days of 2014). The other one compares the list of companies from geographical point of view. The goal of the practical part of the thesis if evaluation of pre-defined hypotheses.
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Analysis of bubble tea market in the Czech Republic
Stibor, Jiří ; Vávra, Oldřich (advisor) ; Koudelka, Jan (referee)
The thesis focuses on bubble tea market in the Czech republic in relation to Bubbleology company. The objective of the thesis is to analyze the marketing mix of this company and suggest additions that would increase the awareness for the brand and subsequently increase the profits. First the target group is identified with the help of on-line questionnaire. Then leading bubble tea brands are described and the main competition for Bubbleology is identified. Follows analysis of the marketing mix. Proposed is increase in digital engagement with the help of social networks and mobile app. Improvements to promotions in the shopping malls are also suggested. The concepts are then verified with the help of focus groups.
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Marketing on social networks with the focus on LinkedIn \and its usage in company OPUS Praha
Vyskočilová, Marcela ; Sedláček, Jiří (advisor) ; Slavíková, Martina (referee)
This bachelor thesis analyzes the pool of social networks, describes the types of social networks and their history. The first chapter is focused also on description of usage of social networks in companies. The second chapter aims at meeting a reader with the social network LinkedIn -- history, structure and its usage. The last goal of this bachelor thesis is a practical demonstration how to build an ideal company profile. There is used the method case study for it. Except that in the third chapter company OPUS Praha is introduced there, of which profile is built, its marketing strategies and present activity of company on social networks.
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Commercial use of social networks
Vondrášek, Petr ; Pavlíček, Antonín (advisor) ; Juříček, Jan (referee)
This thesis analyses the possible utilizations of social networks by companies in order to obtain benefits in their field of business. This study is focused on the most popular social network on a global scope, i.e. Facebook, Twitter, LinkedIn, Google+ and YouTube. The theoretical section summarizes and provides an analysis of its suitability and possibility for applications in commercial companies. The possibilities discussed are in particular marketing, client communication, brand development and public relations. Moreover, the practical part of this thesis lists the main case studies that depict the utilization of social networks in practice and highlight the benefits the individual companies gain and their costs. Case studies further discuss the use of social networks by traditional and less traditional means for small and larger-sized companies. The thesis is complemented by applied research of social network activities of companies and the analysis of the perception of their users, which is realized by questionnaire survey.
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Comparison of trends in the area of recruitment and selection of the employees
Veliká, Zuzana ; Němec, Otakar (advisor) ; Bušina, Filip (referee)
Master's Thesis focuses on comparison of trends in the area of recruitment and selection of the employees. The aim of the thesis is to highlight the constantly changing tools and channels used in recruitment. The thesis is divided into two main parts, the theoretical and practical part. The theoretical part generally describes the personnel work and filling the vacancies. The practical part deals directly with comparing trends in recruitment and selection of the employees. Specifically compares past and current trends, providing an overview of possible future trends in recruitment.
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New trendsin building a MLM of Amway company
Dopita, Zdeněk ; Postler, Milan (advisor) ; Nemčíková, Zuzana (referee)
This bachelor thesis is focused on new tools which facilitate the performance of business opportunities by Independent Business Owners. Marketing, its new forms and the origins and development of multilevel marketing as a successful business method are characterized in the theoretical part of this thesis. One of the largest company which is engaged in directed selling -- Amway is described in the thesis as well. The thesis also deals with the application of new trends in Amway and its distributors. The practical part is an evaluation of author's own field research aim of which was to discover the extent of the use of new trends in building Amway business.
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