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Public Services in the Chosen Municipality
JIRKOVSKÁ, Eliška
In today's society, public services play a crucial role in the daily lives of citizens. These services provide basic infrastructure, care for citizens, and other essential needs necessary for the functioning of society. The ba-chelor's thesis focuses on four specific public services in selected municipalities: education, integrated rescue system units (especially volunteer firefighters), social services, and transportation services. The municipalities were chosen based on size and location to allow for comparison of the situation in the selected areas. The se-lected municipalities are Boršov nad Vltavou, Dubné, and Včelná. The practical part is conducted through a questionnaire survey aimed at obtaining data on the provided public services in these municipalities. Following the questionnaire survey, there is a phase of structured interviews with three mayors, during which the questi-ons and answers from the questionnaire are discussed, and specific issues regarding the selected public servi-ces in the municipalities are debated. The aim of the bachelor's thesis is to analyze the situation of selected public services in the chosen municipalities and compare it through a combination of questionnaire surveys and structured interviews with mayors. Furthermore, four hypotheses are formulated to achieve this goal. In conclusion, the hypotheses are either confirmed or refuted. The first hypothesis, that mayors of municipalities are currently addressing capacity issues in primary and nursery schools, is rather not confirmed. The second hypothesis, that if a municipality has established volunteer firefighters, they participate in organizing some events in the municipality, is confirmed. The third hypothesis, that mayors consider expanding social services in the municipality, is confirmed. The fourth hypothesis, that the transportation service is considered sufficient from the mayor's perspective, is rather confirmed.
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Business Project
Plánská, Alexandra ; Holeček, David (referee) ; Groligová, Ivana (advisor)
The subject of the thesis is the „Solnice Tourist Centre“ project. This project involves the reconstruction of 2 historical buildings in the center of Znojmo. This centre is on the national heritage register. The project aims to build a three star pension with a 51 bed capacity and offer value added services to tourists to the area. The goal of the thesis is to analyse the purpose and realization of this project on the basis of economical and financial indicators. Some key points to be looked at are: best option chosen, were financial requirements correctly defined, risks involved and future of the investment. This thesis will also be used as basis for documentation to claim a SROP grant.
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Quality Management in the Field of Gastronomy
Groulíková, Petra ; Šimara, Jan (referee) ; Bartes, František (advisor)
This diploma thesis is focused on evaluating quality of services in field of gastronomy in specific organisations in Brno city. Within this work there is analysis of present condition in organisations and in field of gastronomy also. For evaluating quality of services, based on this analysis, SERVQUAL method is chosen. After application of this method both recommendations and proposed specific systems of quality management for organisations are expressed.
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Business Plan
Fejfuša, David ; CIA, Tomáš Golda, MBA, (referee) ; Chlebovský, Vít (advisor)
The diploma thesis is a business proposal for the establishment of a business in the field of psychological-career testing. These are services that will help predominantly the last years of primary school pupils to determine which career paths to go further The business plan includes the process of establishing the company, defining the market environment, competition, marketing and promotional strategy along with the sales concept. The financial plan evaluates the economic success of the proposed business. Subsequently, the results of the work are useful as a basis for the company executives as well as for product and service creators.
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Proposal for Improving the Communication Mix in a Selected Company
Gatialová, Martina ; Novak,, Roman (referee) ; Kaňovská, Lucie (advisor)
The diploma thesis deals with the proposal for the improvement of the communication mix in a selected company. The thesis is divided into three parts. The first part focuses on theoretical knowledge about marketing and definitions of selected analyzes. The second part consists of analysis of environment of the selected company and marketing research concerning the satisfaction of the company's existing foreign customers. The final part contains the proposals for improving the communication mix, which were created based on the analysis.
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Business plan - Proposal of a Fitness Centre Enlargement
Stehlíková, Jaroslava ; Peričková, Lucie (referee) ; Blahutková, Marie (advisor)
This Bachelor´s Thesis analyzes established fitness centre. The aim of this is create a draft business plan. The bachelor´s thesis is articulated into three wired parts – theoretical, analytical and the concept. The basic notions and terms are defined in the theoretical part. Strategic analysis – examines microeconomic and macroeconomic relations, i.e. the overall situation and market preconditions is define in the analytical part. The concept includes the business plan itself, i.e. the description of the company, vision, business, marketing and organisational plans and the financial aspects of the business plan.
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Marketing Research of Customer Satisfaction
Grygová, Eva ; Ing.Jaroslav Štůla (referee) ; Šimberová, Iveta (advisor)
This thesis is focusing on proposition, implementation and evaluation of satisfaction questionary of customers at the VET clinic called TOSA. Theoretical part is focused on problems in marketing research, customers satisfaction and questionare as an instrument for collection of information. Practical part contains tasks such as familiarization with company, questionare processing, analysis of obtained data and suggestions for improvement that should carry on to enhanced satisfaction of customers.
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