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Proposal of Marketing Mix of the New Product in Selected Company
Pejčevová, Barbora ; Rotrekl, David (referee) ; Milichovský, František (advisor)
The thesis is dedicated to the marketing mix. The theoretical part provides the definition of the significance of marketing and the market environment of the company. Furthermore, it also explains the related analyses, such as the SLEPT analysis and the SWOT analysis. The analytical part of the thesis then focuses on the description of the marketing mix that the company currently applies. In addition, the analytical part also contains analyses of the current state. The proposal part is focused on launching a new product on the market. It contains marketing mix proposals related to the new product.
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Proposal for Improvement of Relations with E-shop Customers
Jansa, Jakub ; Beroun, Tomáš (referee) ; Kaňovská, Lucie (advisor)
This master thesis focuses on the field of customer relationship management in the e-shop pneumatiky.cz. This e-shop belongs to group of shop owned by company Onio s.r.o. The theoretical part is devoted to marketing, market segmentation, competition, marketing mix and customer relationship management. The second part of the thesis is an analysis of the current state of company. The final part is devoted to proposals to improve the company's marketing, especially in the area of customer relationship management.
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Price Discrimination in International Markets
Kharkivska, Margaryta ; Oulehla, Jiří (referee) ; Luňáček, Jiří (advisor)
The work is focused on explaining price formation and the issue of price discrimination. First, the work deals with the description of the theoretical basis for a better understanding of the issue. It deals with consumer behavior, the elasticity of demand, and price formation in international markets. Furthermore, the work focuses in more detail on the economic nature of price discrimination and its types. In the practical part, this diploma thesis contains examples of specific price discrimination of selected products. Based on the information obtained, it then offers suggestions and recommendations.
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Pricing of IT Goods
Kacina, Michal ; Janoušek, Vladimír (referee) ; Květoňová, Šárka (advisor)
The thesis contains the theoretical basis for study of possibilities of pricing information goods. The source areas are microeconomics, marketing, competitive advantage and economics of information goods. The model of market is created with constraints defined on the ground of theoretical basis. The thesis analyzes requirements that define the system that supports the choice of pricing strategy. It includes detailed design of the prototype of such system. The prototype is designed with robustness because of the future improvements. The design describes the prototype's input parameters and their transformation into useful outputs that cover basic characteristics of information goods. The designed prototype is implemented. The thesis includes demonstration of the prototype and possible directions for improvements that lead to validity of proposed model of market.
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Expansion of ASIO, Ltd. into Colombian Market
Juránek, Oldřich ; Stejskal, Lukáš (referee) ; Koleňák, Jiří (advisor)
Final thesis is focused on an entrance into an international market by company ASIO, Ltd. specialized on the field of water-management. The thesis is based on close analysis of Colombian market. The thesis is consisted of theoretical platform, analysis of macro- environments, segmentation of market, analysis of competitiveness, analysis of norms focused on water use and liquid waste and the proposed solution the company entered the Colombian market.
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Podnikatelský plán
Matýšková, Kateřina
MATÝŠKOVÁ Kateřina Business plan. Bachelor thesis. Brno: Mendel University in Brno, 2023. The bachelor thesis deals with the complex elaboration of a business plan for a newly established company selling products made from coffee grounds. The first thesis part presents a factual compilation of the relevant topic expert knowledge. The analytical part includes analysis of the external and internal company surroundings and primary data analysis. The practical part of the thesis consists of the business plan for a specific company, including a brief business proposal, marketing and financial plan. The project feasibility is assessed and the risks accompanying the project are defined. The plan is feasible and estimated to start generating profit in the second year of his business activity.
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Determining the marketing mix for a start-up travel agency aimed at the Belgian market
Hanák, Marek
This thesis suggests a marketing mix consisting of 4 P's for a start-up travel agency. It created a product according to the quantitative research, n=140, and a qualitative research on the Belgian market. It includes the price of the product according to a competitor analysis, price expectation of the segment and a calculation of all costs connected with providing the service. It suggests also a promotion strategy aimed at the target audience and describes the place in terms point of sale dedicated to Belgian market.
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