|
|
Game Development Process
Froehling, Kryštof ; Sedláček, Pavel (referee) ; Šedrlová, Magdalena (advisor)
Bakalářská práce se zabývá vývojem videoher a vším potřebným k vytvoření úspěšné videohry. První část práce rozlišuje všechny různé role vývojářského týmu a jejich souvislosti. Druhá část analyzuje časovou osu a cíle různých fází vývoje videohry a zároveň hodnotí pozitiva a negativa práce s vydavatelem. Brány v úvahu jsou také certifikační a hodnotící procesy. Třetí a poslední část nabízí pohled do zákulisí vývoje videoher prostřednictvím rozhovoru s herním vývojářem.
|
|
| |
|
|
Database replication problematics
KARLÍČEK, Pavel
The focus of this work is to map the current state of procedures for data replication in relational databases and to analyze the possibility of replication innovation in the existing business process. In a comprehensive overview of methods, it describes the forms of replication, what data replication enables and offers. It also shows in which different scenarios it can be used and for what different purposes it is used. In the practical part, the work focuses on how to use replication in practice. It represents the point of view of a service organization technician managing the replication of the enterprise information system database Helios Green. The work analyzes the possibilities of innovating the existing procedures. In the conclusion, the thesis evaluates the possibilities of a progress in practice and seeks a balance between enthusiasm for new technologies and the necessary administrative skepticism.
|
|
|
Contemporary book market. Field Inquiry research among both booksellers and customers and its evaluation
Kubecová, Lucie ; Hník, Ondřej (advisor) ; Hausenblas, Ondřej (referee)
The aim of the bachelor thesis is to present an overview of the Czech book market. At the same time there should be given the outcome of my own inquiries as compared with the currently available data. The thesis is based on the statistical data and information which were offered to the author by the representatives of the Czech book market. The introductory part which marks the year 1989 as the start of the contemporary book history is followed by the characteristics of the book market structure during the years 2001 - 2010. The impact of the decisive factors, in particular the V.A.T. increase, and the new modes of reading such as electronic books ,are analysed. The thesis was complemented by the face to face interviews with two contemporary Czech authors who at this occasion presented their opinions on the latest developments of the Czech book market.
|
|
|
The book market development with an emphasis on the internet development including the concept of an e-book (relationship of a publisher - book distributor - bookseller)
Váňová, Miloslava ; Papík, Richard (advisor) ; Sklenák, Vilém (referee) ; Jansová, Linda (referee)
The thesis is dedicated to the changes of the book market between its entities, libraries and final consumer of information (readers, library users) after the arrival of the internet. Development of the internet has brought searching of the new business models and opportunities for cooperation. Electronic publishing that, along with the internet availability, commenced to raise is the starting factor for the development of electronic books. The thesis outlines the roles of individual entities of the book market, i.e. publisher and seller (distributor, book-seller and digital platform) and libraries during the production, sale and accessing books with the focus on electronic books. After description of used terminology, especially different approaches to the definition of "an e-book", the next chapter presents hardware devices and software programs that enable reading e-books. The third chapter introduces the role of a publisher in the process of publishing printed and electronic e-books. The aim of the chapter is to highlight different strategies of processing the printed and electronic text, incl. possibilities of self-publishing which gives new possibilities to the author's hands. The fourth chapter describes distribution and sale of printed and mainly electronic books and also defines the new...
|
|
|
Albatros publishing as part of the modern media corporation and reading support for childern
Parkanová, Šárka ; Halada, Jan (advisor) ; Batistová, Anna (referee)
In this thesis I try to outline running and production of the publishing house Albatros from 2002 on, after 2009 as a part of modern media company Albatros Media a. s. Within the framework of company presentation I also focus on its other member companies. The formation of edition profile is necessery to connect with describtion of present state of the book market and conditions for book publishing, in this case book publishing for children. Part of my thesis is also a presentation of competitors on the market with literature for children, outline of methods for reading support and consideration about how books published by Albatros after 2002 are succesfull. The aim of my thesis is primarily the describtion of the evolution of the publishing house Albatros after 2002 and its present state and also presentation of conditions in which the production is created.
|
|
|
Affiliate marketing and its use in the online environment
MURCKO, Filip
This work explores affiliate marketing as one of the marketing tools used in the online environment. Affiliate marketing is a type of performance-based marketing in which an enterpreneur rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts. It is based on promoting the company's product through affiliate partner sites. The work describes the principles of how it works, the ways of promotions for affiliate partners and also the ways of implementation for advertisers. The work focuses on application of affiliate marketing into the practice and it also focuses on a marketing research aimed at identifying key parameters of affiliate marketing and affiliate partner characteristics. The result of this work is the formulation of recommendations for the implementation of this type of marketing into practice.
|
|
|
Nakladatelství Franze Kafy and Its Role in the Cjontext of Czech Publishing Culture
Korčeková, Denisa ; Halada, Jan (advisor) ; Köpplová, Barbara (referee)
My diploma thesis deals with the Nakladatelství Franze Kafky publishing house. It is a case study about problematics of small publishing house, which is oriented on a small audience, and its place on the contemporary book market. Nakladatelství Franze Kafky was oficially established in 1991 in Prague, and it is a part of a non- profit cultural organisation called Společnost Franze Kafky. The transformation and history of the book market from 1990 to 2016 is outlined in order to understand the contemporary context. The second part of the thesis is focused on the history of Nakladatelství Franze Kafky, divided into two stages according to two former chief editors - Marta Železná and Markéta Mališová. The last chapters are dedicated to description and analysis of the way of publishing practice, and the internal structure of the organization, and its possible differences from the usual process of book creation. Subsequently, book production and three main profile editions are presented. The aim of the thesis is a comprehensive description of the history and present state of Nakladatelství Franze Kafky.
|
|
|
Game Development Process
Froehling, Kryštof ; Sedláček, Pavel (referee) ; Šedrlová, Magdalena (advisor)
Bakalářská práce se zabývá vývojem videoher a vším potřebným k vytvoření úspěšné videohry. První část práce rozlišuje všechny různé role vývojářského týmu a jejich souvislosti. Druhá část analyzuje časovou osu a cíle různých fází vývoje videohry a zároveň hodnotí pozitiva a negativa práce s vydavatelem. Brány v úvahu jsou také certifikační a hodnotící procesy. Třetí a poslední část nabízí pohled do zákulisí vývoje videoher prostřednictvím rozhovoru s herním vývojářem.
|
|
|
The book market development with an emphasis on the internet development including the concept of an e-book (relationship of a publisher - book distributor - bookseller)
Váňová, Miloslava ; Papík, Richard (advisor) ; Sklenák, Vilém (referee) ; Jansová, Linda (referee)
The thesis is dedicated to the changes of the book market between its entities, libraries and final consumer of information (readers, library users) after the arrival of the internet. Development of the internet has brought searching of the new business models and opportunities for cooperation. Electronic publishing that, along with the internet availability, commenced to raise is the starting factor for the development of electronic books. The thesis outlines the roles of individual entities of the book market, i.e. publisher and seller (distributor, book-seller and digital platform) and libraries during the production, sale and accessing books with the focus on electronic books. After description of used terminology, especially different approaches to the definition of "an e-book", the next chapter presents hardware devices and software programs that enable reading e-books. The third chapter introduces the role of a publisher in the process of publishing printed and electronic e-books. The aim of the chapter is to highlight different strategies of processing the printed and electronic text, incl. possibilities of self-publishing which gives new possibilities to the author's hands. The fourth chapter describes distribution and sale of printed and mainly electronic books and also defines the new...
|
guest ::
