|
|
Marketing Opportunities for Nurseries. The degree of parents' education as one of the possible factors that influence the choice of a nursery
Střechová, Jarmila ; Trunda, Jiří (advisor) ; Trojanová, Irena (referee)
Title: Marketing Opportunities for Nurseries Subtitle: The degree of parents 'education as one of the possible factors that influence The choice of a nursery. Author: Jarmila Střechová Department: The education management centre Supervisor: Mgr. Bc. Jiří Trunda Abstract: This Bachelor Thesis presents basic information on school marketing and describes the importance of marketing management of schools in general. Schools make significant effort to stand up to the strong competition and they must react to social changes quickly and flexibly. The changing situation influences parents' ideas of how schools should work. Therefore, it is an essential part of the marketing management of schools to determine and predict clients' requirements. This thesis is based on the assumption that a good knowledge of clients' requirements can help organization management to respond to market demand effectively. The research part of the thesis is based on a survey that was carried out at a housing estate nursery and was focused on finding out about parents' priorities affecting the choice of a pre-school facility. The research assesses whether the observed nursery's current offer will meet client's demands in the near future. The results of this thesis might inspire nursery managements to consider their own opportunities to...
|
|
|
Primary school management in the transition to grammar school dabing the 5th and 7 th grades
Ševčíková, Eva ; Trunda, Jiří (advisor) ; Báča, Milan (referee)
In the introductory part of the final bachelor thesis the theoretical basis are described. These are the ones that school management can rely on when influencing the decision-making process of pupils and their legal representatives whether to change to grammar school or whether pupil's education will remain at the existing primary school. The practical part of the paper deals with finding motifs when leaving to grammar schools is considered, in other words, reasons why pupils remain at primary schools. Moreover, it provides recommendations for school management to influence these decisions.
|
|
| |
|
|
School culture and school management
Nechvátalová, Veronika ; Trunda, Jiří (advisor) ; Trojan, Václav (referee)
The topic of this bachelor thesis is culture of school and school management. Goals of this thesis is an analysis of school culture in kindergarten environment, identification of its signs, description of its behaviour and comparsion between opinions of kindergarten teachers and parents. This thesis is split into two parts. The theoretical part is a research of available sources on this topic and it is focused on school culture, its sections, functions, management a comunication. At the end of the thesis I compare opinions of kindergarten teachers and parents, whose children attend at their respective kindergarten. The output is a description of differences between teachers and parents in their opinions and potentional causes of these differences. The method of this research is a survey, which had been sent over the internet to a certain selected people. This survey is focused on facts , how parents and teachers appreciate their school (kindergarten), how they rate it in terms of inovations, relationships between education subjects, propagation and presentation, visual look of the school (kindergarten), the array of available hobby groups and activies for children and parents and so on. These gathered facts are then split into two specific groups, responses of parents and responses of teachers....
|
|
|
Class climate
RAUŠEROVÁ, Jana
The diploma thesis "The Class Climate" has a theoretical-empirical character. The main aim of this thesis focuses on measuring and comparing the classroom climete of standard and alternative schools.The introductory part comprises definitions of basic terms such as social group, school environment, atmosphere, climate. Furthermore, it investigates the theoretical clarification of the classroom climate and details the elements, types and actors of the climate. The thesis also closely notes the research methods of the classroom climete measuring. The author concludes the theoretical part with description of the issue of alternative schools. The practical part implementes through questionnaire survey with a participation of pupils from standard and alternative primary schools. There has been defined the aim, assumptions and selected the method of the classroom climate measuring. The conclusion summarizes the results of the questionnaire survey as well as verifies the assumptions.
|
|
| |
|
|
Marketing Opportunities for Nurseries. The degree of parents' education as one of the possible factors that influence the choice of a nursery
Střechová, Jarmila ; Trunda, Jiří (advisor) ; Trojanová, Irena (referee)
Title: Marketing Opportunities for Nurseries Subtitle: The degree of parents 'education as one of the possible factors that influence The choice of a nursery. Author: Jarmila Střechová Department: The education management centre Supervisor: Mgr. Bc. Jiří Trunda Abstract: This Bachelor Thesis presents basic information on school marketing and describes the importance of marketing management of schools in general. Schools make significant effort to stand up to the strong competition and they must react to social changes quickly and flexibly. The changing situation influences parents' ideas of how schools should work. Therefore, it is an essential part of the marketing management of schools to determine and predict clients' requirements. This thesis is based on the assumption that a good knowledge of clients' requirements can help organization management to respond to market demand effectively. The research part of the thesis is based on a survey that was carried out at a housing estate nursery and was focused on finding out about parents' priorities affecting the choice of a pre-school facility. The research assesses whether the observed nursery's current offer will meet client's demands in the near future. The results of this thesis might inspire nursery managements to consider their own opportunities to...
|
|
|
Primary school management in the transition to grammar school dabing the 5th and 7 th grades
Ševčíková, Eva ; Trunda, Jiří (advisor) ; Báča, Milan (referee)
In the introductory part of the final bachelor thesis the theoretical basis are described. These are the ones that school management can rely on when influencing the decision-making process of pupils and their legal representatives whether to change to grammar school or whether pupil's education will remain at the existing primary school. The practical part of the paper deals with finding motifs when leaving to grammar schools is considered, in other words, reasons why pupils remain at primary schools. Moreover, it provides recommendations for school management to influence these decisions.
|
guest ::
