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Analysis and Design of Electronic Commerce
Mičánek, Filip ; Dvořák, Jiří (referee) ; Němcová, Zuzana (advisor)
This thesis deals with the analysis of a functioning internet shop VYPA,s.r.o. and suggestions for its improvement, examines in detail the current status, visibility, traffic and quality of existing online store both in terms of information technology, and economic terms. Based on the findings sets out specific objectives and actions to achieve them.
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Modern Internet consultancy
Šmídová, Zdeňka ; Valenčík, Ivo (referee) ; Dvořák, Jiří (advisor)
Nowadays internet shopping became everyday reality. Effort to improve services is often limited by insufficient knowledge of customers. The purpose of this work is to present the possibilities of usage internet consultancy in insurance section. Resulting system offers great possibilities for user in product sections and services offered by firm RPM Pojišťovacího makléřství spol. s r.o..
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Marketing Mix of the Company
Konečná, Eva ; Salamon, Jakub (referee) ; Mráček, Pavel (advisor)
The diploma thesis is focused on marketing problems of company. The thesis solves marketing mix, products and offered services. The result is suggestion of marketing mix improvement, especially of marketing communication, which leads to acquisition of customers.
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Proposal of PR Activities to Raise Company Awareness
Skočovská, Eva ; Bouška, Ondřej (referee) ; Kaňovská, Lucie (advisor)
The bachelor thesis focus on raising awareness of the company the Foundry HEUNISCH Brno s.r.o. through public relations activities. In this thesis is analyze the current situation in the company and then made suggestions for extension public relations activities. The work is divided into 3 parts. The theoretical part defines the basic concepts of marketing, marketing tools and marketing forms of communication. The second section analyze the current situation in the company and last chapter is focused on the suggestion public relations activities for raise awareness of the company and also for improvement relationship with the public.
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Optimalization of internet pages
Koláček, Tomáš ; Číp, Vítězslav (referee) ; Koch, Miloš (advisor)
The aim of this bachelor´s thesis is redesign and optimalization of webpages, integration of webpages into one uniform type of presentation and creation a corporate identity for specific type of restaurant and accomodation company. In this bachelor’s thesis is described using of key technologies, base theoretical hypothesis, physical project realisation methods and supporting methods associated with the topic of the work.
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Risks in Marketing Communication Management
Benešová, Eliška ; Hladíková, Jana (referee) ; Schüller, David (advisor)
Diploma thesis aims at marketing communication and its risks. The thesis is divided into several basic chapters, one of which is devoted to theoretical basis with main terms related to this topic. It is followed with analysis of its current situation. Important part of the thesis presents draft of solution, which contains suggestions of communication mixture. Apart from its description, each suggestion includes time schedule, human resources, financial plan and analysis of possible risks due to implementation of suggestions. The diploma thesis was created on the basis of Bílá Vrána cafe situated in Brno-Komín
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Optimalization of Web Pages and Strategy of Selling
Žampach, Aleš ; Kadeřábek, Jakub (referee) ; Koch, Miloš (advisor)
The diploma thesis focuses on optimization of e-shop and strategy of selling. Main spheres of interest are full text search, on-page, off-page factors of SEO and channels of digital media. These theoretical examples are demonstrated on the example of pocess SEO and SEM. It also includes economic point of view and strategic concept of optimization.
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The Use of Statistical Methods for Data Processing
Kočárek, Tomáš ; Šustrová, Tereza (referee) ; Novotná, Veronika (advisor)
Main goal of this diploma thesis is to design a strategy to increase the competitiveness of the spa resort Lázně Hodonín. Secondary goal is to predict the future attendance of said spa resort. A theoretical part apprizes the readers with basic terms of tourism, spa procedures, time series and spa resorts from South Moravian area. In the practical part, we will use time series to process an attendance of spa resort and predict its future developement according to a chosen model. In the end we will use SWOT and PESTE analysis to summarize results, which will be used to suggest a recommendation leading to an increase of competitiveness of chosen spa resort.
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